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Going Green is Good for Business


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Going Green is Good for Business

  1. 1. Going Green is Good for Business
  2. 2. Green Is In <ul><li>What does it mean to be green? </li></ul><ul><ul><li>Adhere to eco and socially responsible practices that lessen our impact on environment </li></ul></ul><ul><li>No longer a trend, green is mainstream </li></ul><ul><li>Green is in… </li></ul><ul><li>Where there’s in, there is marketing opportunity </li></ul>
  3. 3. Is green right for you? <ul><li>Yes…green is the right thing to do </li></ul><ul><li>Start slowly, but start somewhere </li></ul><ul><ul><li>Begin with recycling, turn off lights, stock eco-products; filter down to incorporating green practices in your marketing </li></ul></ul><ul><li>Green is for you </li></ul><ul><ul><li>If you’re concerned with protecting the environment, being socially responsible, and increasing business </li></ul></ul>
  4. 4. Green is good for business <ul><li>Customers/employees are drawn to green </li></ul><ul><ul><li>People want to do business with companies that are thought to be green-minded </li></ul></ul><ul><li>It pays to be green </li></ul><ul><ul><li>90% of American consumers are more likely to buy products from companies they believe to be eco-friendly </li></ul></ul><ul><li>Want it for themselves, expect it from you </li></ul>
  5. 5. Green Marketing <ul><li>Get attention of green consumers - toot your own horn </li></ul><ul><li>Use eco-friendly products in your marketing programs </li></ul><ul><ul><li>Show clients and employees that your company is socially responsible </li></ul></ul><ul><ul><li>Consistent message </li></ul></ul><ul><li>Everyone benefits from positive aspects of green marketing </li></ul>
  6. 6. Green marketing benefits <ul><li>Reinforce commitment </li></ul><ul><ul><li>Value-added benefit of providing brand exposure, plus send a message about your choice to use eco-friendly products in all areas </li></ul></ul><ul><li>Enhance image </li></ul><ul><ul><li>Products are looked upon favorably </li></ul></ul><ul><ul><li>Opportunity to bond and provide products with a high social value </li></ul></ul>
  7. 7. Green marketing benefits <ul><li>Lead the way </li></ul><ul><ul><li>Stand out from the competition </li></ul></ul><ul><li>Support your goal as a green marketer </li></ul><ul><ul><li>Use products and practices that help sustain environment </li></ul></ul><ul><li>Added bonus: more bang for your buck </li></ul><ul><ul><li>Products are used repeatedly (reusable items) so your message lasts longer </li></ul></ul>
  8. 8. Shades of green <ul><li>Green = Eco-friendly </li></ul><ul><ul><li>Made of earth-friendly and environmentally-conscious materials </li></ul></ul><ul><ul><li>Use is intended to reduce the impact on the environment </li></ul></ul><ul><li>Varying degrees of green </li></ul><ul><li>All lessen impact on environment </li></ul><ul><li>Choose the one that fits best </li></ul>
  9. 9. Shades of green <ul><li>Sustainable </li></ul><ul><ul><li>These resources are naturally replenished at the same rate they are consumed </li></ul></ul><ul><ul><ul><li>Organic and all natural - cotton, bamboo, corn </li></ul></ul></ul><ul><ul><ul><li>Options: tote bags, apparel, kitchen utensils, key tags, desktop accessories, pens, flash drives </li></ul></ul></ul><ul><li>Recycled </li></ul><ul><ul><li>Made from materials that would have been discarded </li></ul></ul><ul><ul><ul><li>Options: bags, journals, paper notepads, pens, pencils, magnets, greeting cards </li></ul></ul></ul>
  10. 10. Shades of green <ul><li>Reusable </li></ul><ul><ul><li>Items that replace throwaway items </li></ul></ul><ul><ul><li>Reduce waste through reuse </li></ul></ul><ul><ul><ul><li>Options: lunch sacks, coolers, water bottles, travel mugs, tote and grocery bags </li></ul></ul></ul><ul><li>Recyclable </li></ul><ul><ul><li>Can be recycled </li></ul></ul><ul><ul><ul><li>Options: Tote bags (PP), water bottles </li></ul></ul></ul>
  11. 11. Shades of green <ul><li>Energy saving </li></ul><ul><ul><li>Reduce or eliminate battery or electrical use </li></ul></ul><ul><ul><li>Provide renewable energy from an undepletable source </li></ul></ul><ul><ul><ul><li>Hand power, solar energy, and water energy </li></ul></ul></ul><ul><ul><ul><li>Options: calculators, radios, lights, clocks </li></ul></ul></ul>
  12. 12. A greener future <ul><li>Eco-friendly products can make a difference </li></ul><ul><li>Selection is going up, prices are coming down </li></ul><ul><ul><li>Quality and selection of eco-friendly products are exploding </li></ul></ul><ul><li>Vernon offers a range of eco-friendly products </li></ul><ul><li> </li></ul>