PARKWAY GROUP AND ITS BUSINESS STRATEGY.

2. The Parkway Group Healthcare was founded by
Dr Lim Cheok Pang and his team in the year
1987 with the idea of providing exceptional
patient care and speciality clinics.

4. TANGIBILIZED THE
INTANGIBLE

5. POSITIONING MAP

8. POINTS OF
DIFFERENCE OF THE
PARKWAY GROUP..??

9. 1- DESIREABILITY
2- DELIVERABILITY
3- DIFFERENTIABILITY

10. DESIREABILITY:
The graph speaks a
lot.

11. DELIVERABILITY
The group has a team of the
best of doctors and nurses,
always looking forward to the
best medical care they can
provide.

12. DIFFERENTIABILITY

13. HOW DOES
PARKWAY POSITION
ITSELF IN THE
GLOBAL MARKET..??

14. A hospital where they understand that the patient has
the right to be fully apprised of the progress of their
treatment. A hospital for all the segments.

16. RELIABILITY
THE ADMISSION
DESK OPERATES
AROUND THE CLOCK
TO HELP AND
ACCOMMODATE
EVERY PATIENT.

17. RESPONSIVENESS
THE PATIENTS CAN
APPROACH THE
HELPDESK WITHOUT
ANY PRIOR
APPOINTMENTS.

18. ASSURANCE
PERSONALISED CARE
WITH CUTTING EDGE
TECHNOLOGY.

19. EMPATHY
UNDERSTANDING THE
NEEDS OF THE
CUSTOMERS
AND HAVING THEIR
BEST INTEREST AT
HEART.

21. DISCLAIMER
Created by Saksham Gupta, MUJ, during a
marketing internship by Prof Sameer Mathur,
IIM Lucknow.