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SMALL BUSINESSES ON FACEBOOK
SOCIAL MEDIA
FACEBOOK
Activities on Facebook 
• As a Communication Channel? 
• Sharing thoughts, moods and/or information? 
• Follow a famous personality? 
• Read/Watch something of interest? 
• News 
• Spy on your GF/BF/Ex? :D 
• Get coupons and offers from businesses on FB? 
• Make Purchase on FB?
SMB’s on Facebook 
• More than 100 million users in India 
• 9 million SMB’s in India 
• 30% of the total SMB’s worldwide. 
• 3,000 Crore revenue in 2013-14 of online ads.
Research and Buying Factors
Cont.
Facebook Marketplace
Small businesses on facebook

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