2. MOTIVATION
Motivation is the word derived from ‘motive’ which means needs, desires,
wants or drives within the individuals. It is the process of stimulating people to
actions to accomplish the goals.
Motivation is a characteristics that helps you achieve your goal. It’s the drive
that pushes a person to work hard
5. PHYSIOLOGICAL NEEDS- These are the basic needs of air water food shelter. In other
words, physiological needs are the needs of basic amenities of life.
SAFETY NEEDS- Safety needs include physical, environmental and emotional safety
and protection. For ex. Job security and financial security
SOCIAL NEEDS- Social needs include the need of love, affection, care, belongingness
and friendship
ESTEEM NEEDS- Esteem needs are of two types : internal esteem(self-respect,
achievement and friendship) and external esteem needs(recognition, power, status)
SELF-ACTUALIZATION NEEDS- Drive to become what the person is capable of
becoming
7. Theory X – Assumes that workers inherently dislike work and must therefore be
directed or even coerced into performing it. It is also assumed that workers have little
ambition and avoid responsibility
Theory Y - Assumes that worker can view work as being as natural as rest or play and
therefore the person can exercise self-direction, desire responsibility and like to work.
McGregor himself believed that Theory Y assumptions were more valid than Theory X.
He proposed ideas as participation decision making, responsible and challenging jobs,
and good group relations to maximize an employee’s job motivation.
9. Job satisfaction and job dissatisfaction are important factors of Herzberg’s motivation theory
Job satisfaction and Job dissatisfaction are created by different factors
Hygiene factors- Extrinsic (Environmental) factors that create job dissatisfaction.
Motivators- Intrinsic (Psychological) factors that create job satisfaction.
According to Herzberg, the factor that lead to job satisfaction are separate and distinct from those
that lead to job dissatisfaction.
Herzberg suggested that the opposite of satisfaction was not dissatisfaction. Removing
dissatisfying characteristics from a job does not make the job satisfying . Manager will only be
able to bring about peace but not necessarily motivation .
10. McCLELLAND’S THEORY OF NEEDS
NEED FOR ACHIEVEMENT: is the drive
to excel, to achieve in relationship
to a set of standards.
NEED FOR AFFILIATION: is the desire
for friendly and close inter-personal
relationships.
NEED FOR POWER: is the need to make
others behave in a way they would
not have otherwise.