it's an online procuring business for auction

1. SAYAN GHOSHAL(PGD22091)
SAGAR RAJHANS (PGD22084)
RISHABH ANAND (PGD22080)
SUCHARITA (PGD22083)

2. INTRODUCTION
 mjunction services limited is a joint venture of two Indian steel
conglomerate – the Steel Authority of India Ltd (SAIL) and Tata Steel.
 Founded in February 2001, it is today not only India’s largest e-Commerce
company but also runs the world’s largest e-market place for steel.
 The steel and coal supply chain in India has been transformed by mjunction,
which has ushered in Efficiency, Transparency and Convenience to the way
steel and coal, is bought/sold.

3. INSIGHTS
Removal of middle man.
Collaboration in place of competition.
Various avenues of income.

4. SERVICES OFFERED
e-AUCTION SERVICES
e-FINANCE SERVICES
e-COMMERCE

5. Why e-Auction
Benefits
Larger Reach
Provide more
details
No moving
Long bidding
window
More Buyers
Convenience
Exposure

6. STEEL PRODUCERS SELLING
THROUGH e-AUCTION
 TATA STEEL
 STEELAUTHORITY OF INDIA Ltd (SAIL)
 RASHTRIYA ISPAT NIGAM Ltd (RINL)
 JINDAL STEEL
 ESSAR
 JSW ISPAT STEEL

7. BUSINESS MODEL
QUALITY SYSTEMS
E-SELLING E-SOURCING SERVICES
Fulfilment services: financial services , logistic services , inspection services , cash management
services
COMMUNICATION
TECHNOLOGY (WEB SERVER , APPLICATION SERVER)
SECURITY
NETWORK
BUSINESS PARTNERS
PEOPLE
BUYERS , SELLERS , LOGISTICS , OTHER SERVICE PROVIDERS

8. SEGMENTATION,TARGETING &POSITIONNING

9. DEMOGRAPHIC
• WHICH INDUSTRIES THEY SERVE ?
• WHAT SIZE COMPANIES THEY SERVE ?
• WHAT GEOGRAPHIC AREAS THEY SERVE ?
OPERATING VARIABLES
• CUSTOMER SERVICES AND CAPABILITIES ? FEW SERVICES ;3 SERVICES OFFERED – eAUCTION ,efinance,
Ecommerce.
PURCHASING APPROACHES
• GENERAL PURCHASING POLICY ?
• PURCHASING CRITERIA ?
ONLINE SEALED BIDDING
PAY-PER-USE (MJPro)
SITUATIONAL FACTORS
• URGENCY
• SIZE OF ORDER
DELIVERY ON TIME BY DIGITALLY CONNECTED SELLERS.
LARGE & AND SMALL BOTH.
SEGMENTING BUSINESS MARKET

10. UTILITY & VALUE
PROPOSITION
 Auditable processes for increased transparency.
 Increasing spend under management, reducing maverick buys.
 Increased data visibility and tracking for better plan and
control.
 Increased procurement compliance and better governance.
 Cycle time reduction.
 Cost saving of 5-7%

11. COMPETITIVE ADVANTAGE
 Expecting 40 percent growth in the current
financial year.
 Focused on perfecting operations & unlocking
more value to customers.
 Larger opportunity in Govt. auction.
 Customer Trust

12. MANAGEMENT TEAM
 VINAYA VARMA (MD & CEO)
 PANKAJ MITTAL (Chief Operating Officer)
 ANINDA CHATTERJEE (Chief Financial Officer & Vice
President)
 AMIT KHAN (Chief Information Officer)
 DIPANKAR MUKHERJEE (Chief of Marketing & Sales)
 AJAY KUMAR TIWARI (Company Secretary)