1. C U R R I C U L U M V I T A E
Sudheera
sachar.kota@gmail.com
+91-9844243757
Professional Summary:
· Over 7 years of Statistical Data Analysis experience in Analytics & Market Research delivering
diverse analytical projects for the clients in Retail, CPG and Healthcare domain.
· Developed analytical solutions to essential retail business functions such as Demand forecasting,
SKU Rationalization, Price and promotion modeling, Product assortment selection, Market basket
analysis, Store Segmentation, Test &Control store experiments, Customer Segmentation,
Customer Insight etc.
· Key areas of expertise include Predictive Modeling, Data Mining, Machine Learning ,Multivariate
Analysis, Text Mining and Social Media Analytics using SAS, SPSS, R technologies
Educational Qualification:
M.Sc in Statistics from Mangalore University
Post-Graduate Diploma in Operations Management from IGNOU
Work Experience:
Mindtree Ltd, Bangalore Jan’14– present
Position: Module Lead - Data & Analytics Solutions
· Working on a data analytics platform for CPG companies which is a complete assortment solution
providing the recommendations at a sales man level for Cross Sell, Must Sell and Out of Stock
scenarios.
· The platform is built on ‘R’ uses Clients enterprise data, consumer demographic data, Nielsen's
retrial audit data. The recommendation engine uses algorithms like Logistic Regression, Random
Forest, Hierarchical Clustering Decision Trees and Time Series forecasting to provide these
recommendations.
· Manage statistical models application in live production environment
· Build predictive models from start to finish (i.e extract data, manipulate data, build model and
validate model) and then deploy model on real data and track model performance.
Recalibrate/refresh the models on regular time intervals.
· Apply statistical modeling, machine learning and/or data mining techniques to large amounts of
noisy, complex real-world data to identify business insights.
· Developed a Market Basket Analysis to identifying product affinity and demographic preferences
to various products
Markelytics Solutions India Pvt. Ltd, Bangalore Jun’07–Dec’13
Position: Team Leader – Data Analysis
· Managing the Overall data processing and analysis
· Team building though training
· Preparing analysis plan/ tab-plan for the project scheduled
· Delegation of work and deploying ample resources to have a successful run through
· Manage multiple projects by precise division of tasks to execute quality results
· Handling queries and developing the analysis framework for the data collected
2. · Client interaction – through web and telephone
· Involved in formulating strategies to manage the data part of the project. Beginning with data
checking, data cleaning, putting together a multi-faceted tab plan and banner plan, working with
the Tabs programmers and the clients efficiently to provide quality deliverables to the client
satisfaction.
· Preparing reports of findings, illustrating data graphically
· Responsible for downloading data from different software (based on the method of the study),
data cleaning, data tabulation, and managing deliverables and deadlines
· Perform Correspondence analysis, Factor Analysis, Discriminant analysis, Kano analysis, Logistic
Regression, Multiple Linear Regression, Parametric and Non-Parametric Tests, Reliability Analysis
for market research survey data
· Processing complex cross tabulation using WinCross, Quantum and SPSS
· Working on multiple projects of data tabulation such as brand studies, Concept testing, Price
sensitivity, customer behavior studies, tracking studies
Technical Expertise:
· Tabulation: WinCross, Quantum
· Statistical Data Analysis: SPSS, SAS, Sawtooth, R, XLSTAT
· Packages: Word, Excel, PowerPoint
· Operating System: Windows
Personnel Details:
Date of Birth: 27th April 1980
Address: No. 53, 8th main, Beml layout, Basaveshwar Nagar, Bangalore - 560079