3. www.sti-innsbruck.at
TourComm Germany
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• Founded by Kai Gödeke (CEO) in 2005
– Marketing and Sales Manager in Germany, UK and Ireland
• 2009 Mike Adams (CEO) joined the company as a co-President and
shareholder.
– Management for international tour operators and service providers
• Location Germany: Weinheim, which lies between Frankfurt and
Heidelberg
• „Full Service Agency“
– Representing partners in selected Markets
– Development and realization of Marketing and Marketing policies
– Implementation of seperate Online-Marketing, Social Media-, PR- and Sales Projects
– Consulting, Direct Marketing, Events, E-Learning Web-pages
• Customers/ References:
– National and International customers
• Destination marketing organisations, Hotels, Tourist attractions, and travel agencies
– Cirque du Soleil, Montreal – DERTOUR London – Alpenregion Bludenz Tourismus
GmbH
4. www.sti-innsbruck.at
TourComm Germany - Numbers
• About 11 Employees
– Most of them sales people, but also few Software developers resp. People with
programming skills
• Social media:
– Facebook presence (about 160 likes)
– Twitter (about 77 followers)
– Xing profile
• Customers
– References listed about 40
– Probably mostof them are long term customers
• Turnover ?
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5. www.sti-innsbruck.at
Aranea – Social Media Monitoring
• Areana Online tool for searching the social networks for relevant data
– Not only your own Networks
• Channel Dissemination from within Aranea
• Specially developed for the tourism sector
• Filter for relevance and/or timeline on the search results
• Show sentiments. Let you react fast on positve as well also on negative
Comments
– React within areana: Reply to comments
• Dashboard (Overview, Filter)
– Rating platforms, Blogs, Forums, social networks, microblogs, Video and Image
platforms, Wikis... (55 million Sources? Potentially?)
• Contents (Channel dissemination)
– Discovered posts can immediately be posted on the own communication channels
• Analysis
– Detailed statistics of social media channels, export of all data, alert and email
messages
– Competition analysis, Benchmarking
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6. www.sti-innsbruck.at
Aranea – Pricing and Conclusion
• Different packages:
• Conclusion:
– Nice tool that combines Monitoring of social Networks and other sources for certain
trends and channel dissemination
– Demo account: We can ask if we get a demo account. There is a form on the Aranea
Web-page
– They give presentations if they are invited, probably we could invite them at STI once.
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