1. Tourism Development Workshops.
Export Marketing your products and services:
A holistic overview of the EU markets, the development of products, sector and country selection
and foundations of an export marketing plan.
• Consumer trends and behaviour
• Destination and Product analysis
• Product – market matching and alignment
• EU markets overview
• Cost / price and conditions
• Internet – sales and distribution
• Budgeting & convincing management
• Press and media
**Can also include operational / financial developments** by extending the workshop period.
Tourism Fairs – Selection and Actions:
Which fairs to select and why. Actions needed pre/ during and post fairs and practical behaviour
during the shows.
Management and Human Resources:
Key management issues about dealing with staff and maximising their productivity for the company
/ organisation. This workshop can be extended or have incorporated – selling skills and business
communication.
Hospitality Development:
Managing quality assurance and service delivery. Staff and client happiness and where appropriate
development of quality assurance management systems for hotel groups or national government
standards
Sustainability and Responsibility in Tourism (companies)
How to make your business more sustainable and responsible. Also how to market responsible
tourism once the core has been developed.
Websites and Social Media:
The important role of the website, what it should look like – structure and content, analysis of the
results and the use of social media in the tourism buying pattern.
Community based or regional tourism development:
The requirements and application of community tourism / regional tourism, to develop the
community tourism proposition and how it fits in with a national and international strategy.