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SMC GLB Sept 2013
- 1. Welcome September Launch Event @SMCgreatlakes | #smcglb | /SMCgreatlakes
- 2. Venue sponsored by: svsu.edu/ocepd | /SVSUocepd
- 4. Tonight's Agenda Get connected with us! Announce our mission! Introduce our team! Hear from tonight's speaker - Mike McClure! Q&A with Mike! Reveal October's event! Giveaway
- 5. Connect With Us SMCgreatlakes.com (website to come) powered by: NextMedia 360! facebook.com/SMCgreatlakes! twitter.com/SMCgreatlakes | #smcglb! By phone: 989.941.6490! Text alerts: SMCGLB to 313131
- 6. Our Mission Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.! ! Social Media - Internet based tools for two-way communicating, sharing and discussing information.
- 7. Our Team Jeff DeHaven - President! Will Hard - Vice President! Erin Poltorak - Treasurer! Celeste Ivon - Events! Tyler Heitzman - Events! Heidi McIvor - Sponsorship ! Alisha Beckrow - Sponsorship
- 8. Sponsors:
- 9. Tonight's Speaker Mike McClure! President of Social Media Club Detroit ! Executive Creative Director at The Yaffee Group! @mikekmcclure! /mikekmcclure
- 10. “Creativity & Agility: Your Social Media Secret Weapons” Mike McClure. Executive Creative Director & Social Media Director, The Yaffe Group/ President, Social Media Club Detroit @mikekmcclure mikem@yaffe.com!
- 11. “Creativity is the last legal way to gain an unfair advantage over your competition” " " " " -Maurice Saatchi
- 12. Average consumer sees 247 marketing messages a day
- 13. • (SOMETHING THAT REPRESENTS PEOPLE AVOIDING MARKETING)
- 14. • “Imagination is more important than knowledge.” - Albert Einstein
- 15. “When you make music or write or create, it's really your job to have mind-blowing, irresponsible, condomless sex with whatever idea it is you're writing about at the time.” ― Lady Gaga
- 16. Be creative Look at things from the opposite point of view
- 17. WATER IS LIFE "Hashtag Killer" • http://youtu.be/vFXWIArfQ80
- 18. View the issue from different people’s point of view Be creative
- 19. Dove: Real Beauty Sketches • https://www.youtube.com/watch?v=XpaOjMXyJGk
- 20. Be creative Find ways to involve UNEXPECTED business operations and departments in your campaign
- 24. Be Creative do something no one else is doing
- 26. Oreo Super Bowl tweet
- 27. OREO Daily Twist • http://www.youtube.com/watch?v=ZDSc0V3AEnk
- 28. “Agility means that you are faster than your competition. Agile time frames are measured in weeks and months, not years”! ! ! ! ! ! ~ Michael Hugos
- 29. Be Agile Try Newsjacking!
- 30. The Art of Newsjacking • http://youtu.be/gut60gwuB3g
- 31. Newsjacking FAIL
- 32. Be agile Find ways to help others!
- 33. Red Cross Ad
- 34. Be agile Respond to customers, competition, changing market conditions
- 35. HR Block Photos
- 36. HR Block Photos
- 37. Be Agile Switch gears if it’s not working or conditions change
- 38. Creativity & Agility Combine the two and you have a winner
- 39. Old Spice Guy
- 40. Mike McClure Executive Creative Director & Social Media Director, The Yaffe Group. President Social Media Club Detroit @mikekmcclure mikem@yaffe.com!
- 41. Q&A with Mike:
- 42. October's Event Bavarian Inn Restaurant Frankenmuth! Social is SEO's BFF! $5 per person! RSVP with Facebook Event
- 43. November's Event Hint: ! It's one of your favorite ! search engines. . .
- 44. Social Connections through Technology: Emily Hotz | Account Executive - Education at Google
- 45. Tonight's Giveaway 6480 David Road - Saginaw! avorchard.com | @avorchard | /avorchard
- 46. Sponsors: Thank you for attending... See you in October!