Welcome
January Event

@smcgreatlakes | #smcglb | /smcgreatlakes
Premier sponsor:

unitedfinancialcu.org | /unitedfinancialcu | @unitedfincu
Venue sponsor:

soaringeaglewaterpark.com | /sewaterpark | @sewaterpark
Giveaway sponsor:

tropicalsmoothie.com | /mtptsc & /midlandtsc
Speaker sponsor:

/zakskandy
Today's Agenda
Get connected with us
Announce our mission & partnerships
Introduce the team
Hear from today's speaker - Li...
Connect With Us
smcgreatlakes.com
powered by: NextMedia 360

facebook.com/smcgreatlakes
twitter.com/smcgreatlakes | #smcgl...
Our Mission
Mission - To educate and enhance the use of
social media, for professional purpose
throughout the Great Lakes ...
Statewide Partnership

Visit SMAMi.org
!

Join on Facebook
facebook.com/groups/SMAMiorg
Local Partnership
ADDY Awards
February 28th @ 6PM
Lumber Baron - Bay City
facebook.com/aafgreatlakesbay

Visit: aafgreatla...
The Team
Jeff DeHaven - President
Will Hard - Vice President
Erin Poltorak - Treasurer
Celeste Ivon - Events
Heidi McIvor ...
Special thanks to:
Today’s Speaker
Linda Girard
C0-Founder & President of
Pure Visibility
Social Media is SEO’s BFF
@lgirard
SOCIAL MEDIA CLUB
GREAT LAKES BAY
Social Media is SEO’s BFF
Social Media Club Great Lakes Bay
Sharing with you Today
• 
• 
• 
• 

What is SEO and Social
How Social effects SEO
Why you need to Care
How to Analyze your...
WHAT IS SEO AND SOCIAL

4
Rented vs Owned

5
HOW SOCIAL EFFECTS SEO

6
Social media gives a little…
• 
• 
• 
• 
• 
• 
• 

Linking juice
Keyword and topic discovery
Fresh content
Authority to yo...
SEO gives a little…
• 
• 
• 
• 
• 
• 

Foundation to the entire experience
Technical backbone to the site
Power to all mar...
Sometimes it doesn’t work

When big brand social strategy does not
help geo – local search results

9
Sometimes it works…
Strategy
•  Twitter = Prospective
•  Facebook = Current
•  LinkedIn = Alumni

10
Insights
•  Revamped course offerings based on
online discussions.
•  We discovered that social media traffic is
made up o...
And More Insights
•  Social media visitors are curious about a
specific subject, view a single page, and
leave.
•  Words i...
WHY YOU NEED TO CARE

13
Matt Cutts says NO
Google Update – 9.26.13
HOW TO ANALYZE YOUR SOCIAL RESULTS

16
Avinash’s Social Media POV
“What matters is
everything that
happens AFTER you
post/tweet/participate!”

17
3 Ways to Analyze Results
Keyword
Modeling

Identify
Opportunity
Gaps

Trends

18
Keyword Modeling

19
Identify Opportunity Gaps

20
Follow Trends to take Action
Geographic

Demographic

Devices

Analytics:
social
tracking in
GA

21
Ahem…the metrics
Conversion
Rate
Amplification
Rate
Applause Rate
Economic Value

•  # of Audience Comments/
replies or po...
Key Takeaways
•  Use SEO content in Social Media
programs.
•  Social media is a rented space. You can
only control your we...
Got to have Tools
•  Dashboard your social media efforts:
Crowdbooster.com
•  Measure your social media efforts:
Truesocia...
Thank you!
Linda Girard, President
Pure Visibility, Inc.
@lgirard
lgirard@purevisibility.com

25
Q&A With Linda
Speaker sponsor:

/zakskandy
February’s Event
Great Hall Banquet & Convention Center
Midland
Kristina Marsh, MBA
Founder & Principle of
Marketing Flexi...
Today's Giveaway

tropicalsmoothie.com | /mtptsc & /midlandtsc
What’s For Lunch?

10% off lunch mention “Social Media Club”
Special thanks to:

Thanks for attending... See you February 19th!
SMC GLB Jan 2014
SMC GLB Jan 2014
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SMC GLB Jan 2014

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So you have built this fabulous social media strategy, it's going to change the world. Your team = the introverts hate it...the extroverts love it. But really, what will it do for your business? You know that listening is an important part of communication. Learn how to analyze your social media results to inform your strategy and strengthen your search engine optimization practice. SEO really does love Social Media and Google is really listening!

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SMC GLB Jan 2014

  1. 1. Welcome January Event @smcgreatlakes | #smcglb | /smcgreatlakes
  2. 2. Premier sponsor: unitedfinancialcu.org | /unitedfinancialcu | @unitedfincu
  3. 3. Venue sponsor: soaringeaglewaterpark.com | /sewaterpark | @sewaterpark
  4. 4. Giveaway sponsor: tropicalsmoothie.com | /mtptsc & /midlandtsc
  5. 5. Speaker sponsor: /zakskandy
  6. 6. Today's Agenda Get connected with us Announce our mission & partnerships Introduce the team Hear from today's speaker - Linda Girard Q&A with Linda Reveal February's event Giveaway
  7. 7. Connect With Us smcgreatlakes.com powered by: NextMedia 360 facebook.com/smcgreatlakes twitter.com/smcgreatlakes | #smcglb By phone: 989.941.6490 Text alerts: SMCGLB to 313131
  8. 8. Our Mission Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region. ! Social Media - Internet based tools for two-way communicating, sharing and discussing information.
  9. 9. Statewide Partnership Visit SMAMi.org ! Join on Facebook facebook.com/groups/SMAMiorg
  10. 10. Local Partnership ADDY Awards February 28th @ 6PM Lumber Baron - Bay City facebook.com/aafgreatlakesbay Visit: aafgreatlakes.org
  11. 11. The Team Jeff DeHaven - President Will Hard - Vice President Erin Poltorak - Treasurer Celeste Ivon - Events Heidi McIvor - Sponsorship Alisha Beckrow - Sponsorship Quincy Kennedy - Communications Kelsi Hass - Communications Shelby Stine - Recruitment SOCIAL MEDIA CLUB GREAT LAKES BAY
  12. 12. Special thanks to:
  13. 13. Today’s Speaker Linda Girard C0-Founder & President of Pure Visibility Social Media is SEO’s BFF @lgirard
  14. 14. SOCIAL MEDIA CLUB GREAT LAKES BAY
  15. 15. Social Media is SEO’s BFF Social Media Club Great Lakes Bay
  16. 16. Sharing with you Today •  •  •  •  What is SEO and Social How Social effects SEO Why you need to Care How to Analyze your Social Results 3
  17. 17. WHAT IS SEO AND SOCIAL 4
  18. 18. Rented vs Owned 5
  19. 19. HOW SOCIAL EFFECTS SEO 6
  20. 20. Social media gives a little… •  •  •  •  •  •  •  Linking juice Keyword and topic discovery Fresh content Authority to your site Trust Helps Google understand your content Audience expansion 7
  21. 21. SEO gives a little… •  •  •  •  •  •  Foundation to the entire experience Technical backbone to the site Power to all marketing efforts Metrics $$$ Long term strategy insurance Relevance to social signals 8
  22. 22. Sometimes it doesn’t work When big brand social strategy does not help geo – local search results 9
  23. 23. Sometimes it works… Strategy •  Twitter = Prospective •  Facebook = Current •  LinkedIn = Alumni 10
  24. 24. Insights •  Revamped course offerings based on online discussions. •  We discovered that social media traffic is made up of mostly returning visitors. Adjusted content for their needs. •  Social Media visitors are 600% more likely to use mobile devices, so the client created a mobile site •  Social visitors spent less time on the site. 11
  25. 25. And More Insights •  Social media visitors are curious about a specific subject, view a single page, and leave. •  Words in the natural language were used in SEO and Paid search efforts increasing conversion rates. 12
  26. 26. WHY YOU NEED TO CARE 13
  27. 27. Matt Cutts says NO
  28. 28. Google Update – 9.26.13
  29. 29. HOW TO ANALYZE YOUR SOCIAL RESULTS 16
  30. 30. Avinash’s Social Media POV “What matters is everything that happens AFTER you post/tweet/participate!” 17
  31. 31. 3 Ways to Analyze Results Keyword Modeling Identify Opportunity Gaps Trends 18
  32. 32. Keyword Modeling 19
  33. 33. Identify Opportunity Gaps 20
  34. 34. Follow Trends to take Action Geographic Demographic Devices Analytics: social tracking in GA 21
  35. 35. Ahem…the metrics Conversion Rate Amplification Rate Applause Rate Economic Value •  # of Audience Comments/ replies or posts •  # of retweets per tweet, # of shares per post on FB and Google, # of share Clicks per post or Video on Youtube •  # of favorite clicks per post •  Sum of short and long term rev and cost savings *http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/. 22
  36. 36. Key Takeaways •  Use SEO content in Social Media programs. •  Social media is a rented space. You can only control your web site. Invest in it! •  By analyzing your social data, you will strengthen your entire marketing strategy. 23
  37. 37. Got to have Tools •  Dashboard your social media efforts: Crowdbooster.com •  Measure your social media efforts: Truesocialmetrics.com •  Basics of SEO: Google Webmaster Academy •  SEMPO.org 24
  38. 38. Thank you! Linda Girard, President Pure Visibility, Inc. @lgirard lgirard@purevisibility.com 25
  39. 39. Q&A With Linda
  40. 40. Speaker sponsor: /zakskandy
  41. 41. February’s Event Great Hall Banquet & Convention Center Midland Kristina Marsh, MBA Founder & Principle of Marketing Flexibility Social Media in the Marketing Mix $5 per person February 19 @ 7:00 pm SIGN UP TODAY!
  42. 42. Today's Giveaway tropicalsmoothie.com | /mtptsc & /midlandtsc
  43. 43. What’s For Lunch? 10% off lunch mention “Social Media Club”
  44. 44. Special thanks to: Thanks for attending... See you February 19th!

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