V  ira l:
       or   do
 D o            is
        he   re
n ot,t
      no    try
              Mick Liubinskas
We’ve Built 100 Web
Businesses in 10 countries
Viral	
  1:	
  
 Pray	
  
Viral	
  2:
 Tell	
  a	
  
Friend	
  
Viral	
  4:	
  
Forced	
  
Viral	
  5:	
  
Incen7ves	
  
Go	
  on!	
  
 Aim	
  
higher,	
  
  BE	
  
VIRAL	
  
Be	
  Viral	
  1:	
  
Group	
  Buying
Be	
  Viral	
  2:	
  
Premium	
  content	
  for	
  
   more	
  people	
  
Be	
  Viral	
  3:	
  
Friends	
  ARE	
  the	
  game.   	
  
Now	
  Get	
  to	
  work.	
  	
  
Yes,	
  it’s	
  hard,	
  hard	
  work.	
  
TEST	
  
TEST	
  
TEST	
  
TEST	
  
TEST	
  
NEXT	
  
Old	
  School	
  Development	
  

Opportunity	
          Solu7on	
  
                                         Built	
  It	...
Be Viral!
1.  Where does ‘others’ make
    you better for me?
2.  How can ‘others’ be a part
    of the normal process?
3....
As	
  Yogurt	
  says:	
  
      “With	
  Viral:	
  	
  
Do	
  or	
  do	
  not,	
  there	
  
       is	
  no	
  try.”	
  
Workshops:	
  
  Building	
  Your	
  Web	
  Business	
  
        pollenizer.com/workshops	
  
                         Pho...
Be Viral - Marketing
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Be Viral - Marketing

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Don't add viral marketing at the end, be more inherently viral and social and sharing.

A mainly visual presentation but some homework at the end.

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Be Viral - Marketing

  1. 1. V ira l: or do D o is he re n ot,t no try Mick Liubinskas
  2. 2. We’ve Built 100 Web Businesses in 10 countries
  3. 3. Viral  1:   Pray  
  4. 4. Viral  2: Tell  a   Friend  
  5. 5. Viral  4:   Forced  
  6. 6. Viral  5:   Incen7ves  
  7. 7. Go  on!   Aim   higher,   BE   VIRAL  
  8. 8. Be  Viral  1:   Group  Buying
  9. 9. Be  Viral  2:   Premium  content  for   more  people  
  10. 10. Be  Viral  3:   Friends  ARE  the  game.  
  11. 11. Now  Get  to  work.     Yes,  it’s  hard,  hard  work.  
  12. 12. TEST   TEST   TEST   TEST   TEST   NEXT  
  13. 13. Old  School  Development   Opportunity   Solu7on   Built  It   Sell  It   Clear   Known   Customer  Development   Customer   Customer   Customer   Company   Discovery   Valida7on     Crea7on   Crea7on   Source: Steve Blank and Eric Ries
  14. 14. Be Viral! 1.  Where does ‘others’ make you better for me? 2.  How can ‘others’ be a part of the normal process? 3.  Make rewards the price for ‘others’.
  15. 15. As  Yogurt  says:   “With  Viral:     Do  or  do  not,  there   is  no  try.”  
  16. 16. Workshops:   Building  Your  Web  Business   pollenizer.com/workshops   Photo References: Mick Liubinskas hXp://www.flickr.com/photos/jon_ovington/4315834126/   hXp://www.flickr.com/photos/seeminglee/3929959851/   mick@pollenizer.com hXp://www.flickr.com/photos/brokendrumphotography/2426059986/ hXp://www.flickr.com/photos/marfis75/3272079115/   02 8005 6944 hXp://www.flickr.com/photos/cloudzilla/2245756477/   hXp://www.flickr.com/photos/sis/67045218/   @liubinskas on twitter hXp://www.flickr.com/photos/treenaks/3304518306/   hXp://www.flickr.com/photos/jessicafm/1078527665/   hXp://www.flickr.com/photos/goodrob13/2621763452/ Mick Liubinskas Mick Liubinskas

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