Jay Geneske, Director of Digital, The Rockefeller Foundation Twitter Handle: @JGeneske Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

1. Storytelling for Impact
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2. Who are you people?
Jereme Bivins
Digital Media Manager, The Rockefeller Foundation
@jcbivins
Jay Geneske
Director of Digital, The Rockefeller Foundation
@jgeneske
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4. Big brands are winning the
social impact story war.
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9. http://bit.ly/RFStory
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10. http://www.hatchforgood.org
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12. Your mission statement is not your story.
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16. “If history were taught in the form of stories, it would
never be forgotten.”
~ Rudyard Kipling, The Collected Works
Jeff Widener / AP
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21. We’re all storytellers now
DayOne for
iPhone
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22. Content
• Pictures?
• Data-packed reports?
• Event Tweets?
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24. The 40/60 Rule*
* http://bit.ly/40-60
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• 40% creating, 60% marketing
• Who should see this?
• Where should they see it?
• What do I want them to do?

25. • Blog and Website
• Social Media
• Email
• The Real World
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Platforms

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27. Break It Down
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28. Break It Down
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29. Break It Down
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30. Evaluation
• Dollars raised
• New partners or
volunteers
• Site traffic, share of
conversation, or media
coverage
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31. Snake Eating an Elephant
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32. Things To Do Right Now*
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• Ask your team and your partners for content (i.e. 1 photo, 1 quote, 1 short phone-
shot video, etc.) when they go out into the field.
• Build your story bank
• Research new tools or platforms by reading Mashable!, TechCrunch, Wired, The
Verge, and other outlets
• Reuse your old content. Not everything you’ve shared is dated.
* (or maybe tomorrow when you get back to the office)

33. Stay in Touch:
Jereme Bivins
Digital Media Manager, The Rockefeller Foundation
@jcbivins
Jay Geneske
Director of Digital, The Rockefeller Foundation
@jgeneske
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34. #SM4NP @jcbivins

35. Thank you.
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