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Own Your Story      orSomeone Else Will     Joshua Duncan       @joshua_d        #PCATX
Good marketing uses the  products to help tell a story.Bad marketing tells stories about          products.          - Sim...
Define Your Story
We help X do Y doing Z
A DIGITAL PRESENCE IS JUST A WAY OF LIFE
We are competing for the moment. We are competing for the future. We are competing for relevance.                         ...
Own your Story
Companies can never be sureabout the final stories circulating  in the market. Hence, telling    authentic stories in the ...
“Theres an argument for transparency….Themarket, though, often seeks out the translucent.              Things that GLOW. ”...
Write One, Run Everywhere
“Marketing is not a battle of         products,     It is a battle of      perceptions”         - Ries & Trout
“Strategy withouttactics is the slowest    route to victory.    Tactics without strategy is the noise     before defeat.” ...
Evolve your Story
When you make a decision, it results in anaction. And the accumulation of those decisions and actions become how people de...
Is this good?
Own Your Story      orSomeone Else Will     Joshua Duncan       @joshua_d
Image Credits•   Story -http://www.flickr.com/photos/umjanedoan/497411169/sizes/z/in/photostream/•   Mint – www.mint.com• ...
Own Your Story - Product Camp Austin 2012 PCA8
Own Your Story - Product Camp Austin 2012 PCA8
Own Your Story - Product Camp Austin 2012 PCA8
Own Your Story - Product Camp Austin 2012 PCA8
Own Your Story - Product Camp Austin 2012 PCA8
Own Your Story - Product Camp Austin 2012 PCA8
Own Your Story - Product Camp Austin 2012 PCA8
Own Your Story - Product Camp Austin 2012 PCA8
Own Your Story - Product Camp Austin 2012 PCA8
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Own Your Story - Product Camp Austin 2012 PCA8

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Presentation by Josh Duncan, @joshua_d, made at Product Camp Austin 2012

Published in: Business, Technology
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Own Your Story - Product Camp Austin 2012 PCA8

  1. Own Your Story orSomeone Else Will Joshua Duncan @joshua_d #PCATX
  2. Good marketing uses the products to help tell a story.Bad marketing tells stories about products. - Simon Sinek
  3. Define Your Story
  4. We help X do Y doing Z
  5. A DIGITAL PRESENCE IS JUST A WAY OF LIFE
  6. We are competing for the moment. We are competing for the future. We are competing for relevance. - Brian Solis
  7. Own your Story
  8. Companies can never be sureabout the final stories circulating in the market. Hence, telling authentic stories in the beginning is always best. - Philip Kotler, “Marketing 3.0”
  9. “Theres an argument for transparency….Themarket, though, often seeks out the translucent. Things that GLOW. ” – Seth Godin
  10. Write One, Run Everywhere
  11. “Marketing is not a battle of products, It is a battle of perceptions” - Ries & Trout
  12. “Strategy withouttactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
  13. Evolve your Story
  14. When you make a decision, it results in anaction. And the accumulation of those decisions and actions become how people describe you and think of you. It becomes your “story” - Jeanne Bliss, “I Love You More Than My Dog”
  15. Is this good?
  16. Own Your Story orSomeone Else Will Joshua Duncan @joshua_d
  17. Image Credits• Story -http://www.flickr.com/photos/umjanedoan/497411169/sizes/z/in/photostream/• Mint – www.mint.com• Content Grid - http://blog.eloqua.com/the-content-grid-i-all-so-meta/• Spiderman - http://www.flickr.com/photos/polvero/3422530445/sizes/l/in/photostream/• Dinosaurs - http://www.flickr.com/photos/superamit/3886055392/sizes/o/in/photostream/• Napkin - http://www.flickr.com/photos/hammock/3605669058/sizes/l/in/photostream/• Amazon - http://mashable.com/2011/07/22/facts-amazon-com/#205832-The-First- Book-Sale• Content map - http://www.contentmarketinginstitute.com/2011/04/content-mapping-b2b-marketing/• 2012 - http://www.flickr.com/photos/creative_stock/6603724951/sizes/l/in/photostream/• Seth - http://sethgodin.typepad.com/seths_blog/2012/02/transparent-or-translucent.html

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