Realty & Micro Infra Projects Marketing Solutions

The Project Marketing Solutions

About Us
KPP Constructions an EPC having four decades of glorious accomplishments élan in its forte,
amalgamated with the reputed Shastri Group of Institutes having a decade of credence in
Education excellence.
The evolved Shastri Infra Solutions Pvt. Ltd. (SIPL ) has best of both the worlds to offer :
On one hand its an aspiring Developer in Realty, on the other hand has pioneered Infrastructure
Constructions, which apparently are the Landmarks of Mumbai & the surroundings. Eminent yet
another dimension that immerge is invariably R&D backed Consultancy services.
The multi-facet expertise they bring on board are :-
Technical : Know how to execute intricate gigantic projects of any type aided by the latest
advancements in the Industry.
Managerial : Balancing Time, constraining Cost, setting Quality benchmarks by efficient use of
resources & effective utilization of Manpower.
Administrative : Judicious planning, strategic approach, new-age paced implementations,
thinking beyond archetypal methodologies & corporate governance.
Commercial : Value for Money irrespective of whom it belongs, upholding the Indian economy by
contributing to the Rupee value as a responsible entrepreneur. Harnessing viabilities to create win-
win R.o.I.s for all the stake holders.
Philanthropic : Insightful gratitude towards our society & environment where we work & earn as
a corporate citizen.
2© The Connecting Link www.SIPLindia.co

Vision
To be recognized as the soul of construction and infra solutions
industry with a heart which beats for ethical values, nation
development and humanity being mindful of the environment.

Mission
Contributing in every man’s dream to have a home by providing him with quality life in self
contained societies at the most competitive price and optimum space
Weaving International experience in high end mixed use properties like Offices, Convention
Centers, Shopping Malls, Educational institutions, Health care & Entertainment
Joining hands with establishments willing to volunteer for the social cause through real infra by
devoting our expertise selflessly & time whole heartedly
Rural development in Industrial Sectors for the benefit of local people and homogeneous progress
of the agrarian & miners
Improving the accessibility with futuristic planned development of roads, bridges & commuting
hubs; networking cities with towns & villages
To revolutionize Tourism experience by developing destinations & circuits which are not only out
of the world but has a world of their own
Overall employment generation, manpower skill development, women empowerment and
securing children rights for basic education

Infrastructure Planning :
Need Mapping & Potential Identification, Market Intelligence, Domain Knowledge,
Government Policies ( Central & State ), Subsidies & Grants, Cost Effectiveness and Return
on Investment.
SPV Formation, Joint Ventures, Tie-ups, Partnerships, Sub-contracts, Stake holdings,
Collaborations
Infrastructure Solutions :
Solution providers to all the asset classes of construction and infrastructure industry. Rendering
quality services in every aspect of Realty right from land acquisition to sales.
Scope of Services
Infrastructure Development :
Development of Residential, Commercial, Industrial, Airport Terminals, Roads, Sky-walks, Fly-
over, Foot-on Bridges, Schools, Colleges, Hospitals, Hotels, Resorts, Amusement Parks, Stadiums,
Clubs etc.
Marketing:
Branding, Promotional Activities, Media Planning, Public Relations, Online Marketing,
Events & Seminars, Exhibitions & Conferences, Road Shows and Ground Activations,
Sponsorships etc.
Prospect Identification, Need Mapping, Potential Identification, Financing, Sales, Leasing,
Maintenance and After Sales

Infrastructure solutions
• Land Acquisition
• Land parcel identification, ground realty check, title search
• Documentation, Conveyance deed & registration
• Project Conceptualization
• Feasibility Report, Concept Report & Advisory Services
• Development Approvals
• Purchase Permissions, Zone Conversion, Changes in DCR, FSI, NA, Township consent
• Environmental approvals, Plan approvals, Power, Water & Roads Approvals
• Land / Legal Consulting
• Ground realty verification, Land document procurement, Title search, Litigation Management
• Project Funding
• Equity Capital raised through Private Investors
• Debt Funding both Fund based & Non Fund based
• Subsides non-refundable Govt. Grants & Fiscal Benefits as applicable
• Project Design
• Master planning, Infrastructure Design, Architectural Design, MEPF & HVAC Design
• Structural Design, Presentation Drawings & Approval Drawings
• Interiors & Landscape Design
• Project Engineering
• Structure & Civil Drawing
• BOQ, Costing, Quantity Survey, Bill verification, Running Bill Tracking & Bill Approval
• Material Procurement Indent, QA / QC
• Tenders , Bidding & Contracting and PMC

Infra Realty sectors
Residential :
Hi-rise Towers and Integrated Township, Luxury homes and Service Apartments, Bungalows, Villas,
Condominiums, Pent-houses, Second/ weekend homes, Farm houses & Tree houses, LIG, MIG, Affordable
homes, Slum Rehab.
Commercial :
Commercial complex and offices, Banks, Postal & Telegraph Offices, Malls and multiplexes, Hotels, Shopping
Complexes, IT & ITes parks, BPO, KPO and Bio-tech parks.
Social Infrastructure :
Hospitals, Educational Institutes, Old age homes & Orphanages, Asylums, Rehabilitation Centers, Museums,
Libraries, Community Halls, places of Worship, Landscaped Gardens, Joggers Track, Swimming pools, Play
grounds, Gymnasiums, Sports courts & Stadiums.
Basic Infrastructures :Basic Infrastructures :
Airports, Roads, Skywalks, Bridges, Bus Stops, Railway station, Ports, Flyovers, Jetties, Dams, Canals, Water
& LPG, Milk Pipelines, Drainage & Sewerages, Power & Telecom Towers.
Sector Parks :
Entitled for Subsidies : Cold Storage & Cold Chain, Food, Textile, SSI, SME & Industrial Parks, Plastic,
Leather and AYUSH Parks ( Ayurveda, Yoga & Naturopathy, Unani, Sidha and Homeopathy )
Also Warehousing Complexes & Logistics Park though it is not entitled for subsidies.
Amusement, Leisure & Tourism :
Entitled for Subsidies : Golf Courses, International Convention Centers, Tourist Trains, Cruise Vessels
& Terminals, Health & Rejuvenation Facilities. So are Science Cities.
Others : Sports Cities, Cable Carts ( Ropeways ), Steam & Sauna – Spas, Amusement, Theme &
Water Parks, Tourism Circuit, destination Location, Hill Station, Oceanarium, Hotels & Resorts,
Shopping Hubs, Ethnic Galleries & Curio Shops, Flea Markets, Food Plaza.

Benefits of Association
Taller Reach
Plucking stars from the sky is all the more possible if you aim high from the pinnacle
of success
Aspirations wedded to deliberate perspirations yield phenomenal results
Wider Share
Market Penetration in all asset classes pertaining to Real Infra
Percolation from Metros to Cities, Cities to Towns & Towns to Villages
Deeper Foundation
Knowledge Bank, Intellectual Capital, Talent Pool & Patent Rights
Economies of Volume & Operational efficacies
Broader VisionBroader Vision
Self-consciousness along-with respect for others due to time saving
Self-less service of donating skills for underprivileged & overlooked flip side
Richer Band
Industry Positioning as a medium for change
Brand Equity, harvesting royalties as an Alchemist
Acknowledgement, Recognition, Recommendations & Accolades
More Long-lasting
Product Specialization in Niche sectors like Tourism & Renewable Energy
Government Projects Empanelment for Basic Infra & priority causes
International Clientele & Overseas Ventures

Projects Portfolio
I. Executed Projects
Sr. No. Year Project Location Area Type Scope Height Value
1
1984-
1986 Santacruz Airport
Villeparle,
Mumbai 1,00,000 sft Airport RCC G + 3 2,00,00,000
2
1986-
1988 Leela Penta Hotel
Andheri,
Mumbai 1,50,000 sft Commercial RCC G + 7 4,00,00,000
3
1988-
1991
Telephone
Exchange Thane 90,000 sft Commercial
RCC, Brickwork,
Plastering &
Water Proofing
G + 8 With
basement 1,50,00,000
4
1990-
1993 State Bank of India
CBD Belapur,
Navi-Mumbai 50,000 sft. Commercial RCC G + 4 75,00,000
5
1990-
1993 Unit Trust Of India
CBD Belapur,
Navi-Mumbai 50,000 sft Commercial RCC G + 4 75,00,000
6
1990-
1993 Goa Airport Goa 65,000 sft Airport RCC G + 4 90,00,000
7
1992-
1995 Orkay Silk Mills Patalganga 60,000 sft Commercial RCC G + 3 85,00,000
8
1992-
1995 Kalsha Udyan
Vashi, Navi-
Mumbai 2,75,000 sft Residential
RCC, Brickwork,
Plastering &
Water Proofing G + 7 (3 nos) 5,00,00,000
9
1993-
1996
Shirdi Saibaba
Guest House Shirdi 1,00,000 sft Commercial RCC G + 4 1,00,00,000
10
1993-
1996
Reliance Industrial
School Building
Dhanpada
Patalganga 1,40,000 sft Commercial
RCC, Brickwork,
Plastering &
Water Proofing G + 4 (5 nos) 3,50,00,000

Projects Portfolio
11
1996-
1998 Ashirwad
Andheri West,
Mumbai 19,500 sft Residential Entire Work
G + 8 With
Basement 97,50,000
12
1997-
2000 Roxi Cinema
Marine Lines,
Mumbai 3,00,000 sft Commercial RCC
G + 5 with
Theatre 4,00,00,000
13
1997-
2000 Pratiksha Tower
Grant Road,
Mumbai 2,50,000 sft Residential
RCC Brickwork,
Plastering &
Water Proofing G + 12 5,00,00,000
14
1997-
2000 Fariyas Resort Lonavala 3,25,000 sft Hotel
RCC, Brickwork &
Plaster 5,00,00,000
1997- Porvarium,
15
1997-
2001 NRI Society
Porvarium,
Goa 1,00,000 sft. Residential Entire Work G + 4 (5 nos) 65,00,000
16
1997-
2001 Hermitage
Kashimira,
Mira Road,
Thane 100000 sft Residential
RCC Brick work,
Plaster & Water
proofing G + 7 (5 Nos.) 2,50,00,000
17
2000-
2003 Lilac Garden Juhu, Mumbai 65,000 sft. Residential
RCC, Brick Work,
Plaster &
Waterproffing
G + 5 With
basement 1,25,00,000
18
2000-
2003 Club Millinieum Juhu, Mumbai 40,000 sft. Club
RCC, Brick
Work,Plaster &
Water proofing
G + 3 With
Basement &
swimming pool 68,00,000
19
2000-
2008
Dr. Babasaheb
Ambedkar Technical
University
Lonare,
Mahad,
Raighad
District
3, 00,000 sft &
above University
RCC, Brickwork,
Plaster &
WaterProofing
(with materials) G + 2 (5 Nos) 15,50,00,000

Projects Portfolio
20
2001-
2003
Chittaranjan
Housing Society
Pvt. Ltd
Mumbai
Central 15800 sft Residential Entire Work G + 7 (2 Nos.) 82,00,000
21
2001-
2004
Maxus Mall cum
Multiplex
Bhayander
West , Thane
2,50,000 sft. &
above
Shopping mall +
6 theatres
RCC, Brick work,
Plaster (Labour
Only)
G + 3 With
Basement 4,25,00,000
22
2002-
2004 Golden Valley Hotel
Ghodbhander
, District
Thane 32,000 sft. Hotel Entire Work G + 3 3,50,00,000
23
2002-
2006 Shreeji Exhibitors
Bhayander
West , Thane
60,000 sft. &
above Commercial
RCC, Brick work,
Plaster (Labour
Only) G + 7 80,00,000
24
2003-
2005 Leela Niwas
Juhu ,
Mumbai 15,500 sft. Residential
RCC, Brick work,
Plaster & Water
proofing
G + 8 With
Basement 83,50,000
25
2005-
2008 Shreeji Exhibitors
Bhayander
West , Thane
1,25,000 sft. &
above Residential
RCC, Brick work,
Plaster (Labour
Only) G + 7 1,25,00,000
26
2006-
2008
MMRDA School
Building
Mankhurd ,
Mumbai 45,000 sft School Building Entire Work G + 4 2,08,70,010
27
2009-
2009
East Coast (I) Ltd,
Chennai
Dahisar West
, Mumbai 900 meters Sky Walk
Excavation, RCC,
Pavers & Tiling Bridge 1,27,00,000

Sr. No. Year Project Client Location Area Scope
1 2013
Special Township at
Khalapur
Revive Infra Pvt.
Ltd.
Khalapur 200 Acre Preconstruction
2 2013 Facory Building Veka India Pvt. Ltd. Mahape 40000SFT
Project
Management
3 2012 Hotel Grand View Grand View Group Condoloium , Goa 40000SFT
Project
Management
4 2011-2012
Parle Agro Plant,
Varanasi
Parle Agro Varanasi 100000sft
Project
Management
Projects Portfolio
II. Project Management & Preconstruction Services
Varanasi Management
5 2011-2012
Parle Agro
Expansion Plant
Parle Agro Bhopal 20000 sft
Project
Management
6 2011-2012
Parle Agro
Expansion Plant
Parle Agro Gaziabad 20000 sft
Project
Management
7 2011-2012
Parle Agro
Expansion Plant
Parle Agro Hydrabad 20000 sft
Project
Management
8 2011-2012
Parle Agro
Expansion Plant
Parle Agro
Khurda,
Bhubneshwar
20000 sft
Project
Management
9 2011-2012
Parker Haninfeen
Limited
Parker Haninfin Mahape 200000sft
Project
Management
10 2010-11
Sekeria Premium
Bunglow
Mr. Tarun Sekseria Mandwa, Alibag 10000 Sft
Project
Management
11 2010-11 Industrial Building
Revive Reality Pvt.
Ltd.
Turbhe 150000 Sft
Project
Management
© The Connecting Link www.SIPLindia.co 12

Projects Portfolio
III. Design & Liaisoning Projects
Sr. No. Year Project Developer Location Area Type Scope
1 1996
Western India
Shipyard Western India Shipyard Vasco-Goa
40,000 sq.
ft. Shell Office
Warehouses
Converted into
Office
2 1996 Tarngini Ship Goa Shipyard Goa Designer Ship
Carving of
Bowbadge
3
1996-
1997 Goa Marriott Marriott Chain of Hotels Goa
200 Rooms
5* Hotel Interiors
4 2002
Chaitanya Health
Club Chaitanya Health Club Pune
30,000 sq.
ft. Gym RCC design
5 2003 Pashankar Auto Pashankar Auto Pashan, Pune
40,000 sq.
ft. Showroom Interiors
6 2005 BSEL Tower Kanika
Vashi, Navi-
Mumbai Commercial Elevation Design
7
2007-
2009 Unity Infra Projects
Prabhadevi,
Mumbai Infra Projects
Laisoning for Govt.
project
8 2008- Orchid Vitthal Kamat Group Balewadi, Pune
400 Rooms
5* Hotel
Laisoning &
Interiors
9
2010 -
2011
Sahara Prime City
Ltd Sahara Prime City Ltd Dhanorie, Pune 107 Acers Township
Layout Design &
Liaisoning
10 2011 Hutchings School Hutchings School Talegaon 5 Acers School
Layout &
Landscape design

Projects Portfolio
IV. Projects Under Execution
Sr.
No. Year Project Location Area Type Scope Height Value
1 2007
PSD Shastri
Aeronautical
College Shivane, Pune
40,000 sq.
ft.
Educational
Institute
Entire
work G + 3 10,00,00,000
2 2008
Country Club
Kolad, Raigad
1,50,000
sq. ft. Golf Club
Entire
work Individual 4,25,00,000
2 2008 Kolad, Raigad sq. ft. Golf Club work Individual 4,25,00,000
3 2009 Global City Virar, Thane
44,000 sq.
ft. Residential
Myvan
Shuttering,
End to End G + 6 7,00,00,000
4 2009 Anand Vihar
Versova,
Mumbai
35,000 sq.
ft. Residential End to End G + 6 5,00,00,000

V. Project Marketing
• Year : 2006-2009
• Project: Ideal Hills - 17 Acres Mini Township, Jabalpur (MP)
• Developer : Ideal Properties ( Just Launched – Building Corporate Image )
• Scope : Marketing, Branding, Sample Flat Interiors & Floor Plan Consulting
• Year : 2008-2009
• Project: South Avenue Mall - 3 Acres Mall cum Multiplex, Jabalpur (MP)
• Developer : Jabalpur Entertainment Complexes Pvt. Ltd. ( City’s First FEC – Building Corporate Image
also Marketing the City of Jabalpur)
• Scope : Marketing, Branding, Recruitment, Promotions & Tenant Relations
Projects Portfolio
• Scope : Marketing, Branding, Recruitment, Promotions & Tenant Relations
• Year : 2010-2012
• Project: Renaissance Infrastructure - 450 Acres Industrial & Logistics Park , Mumbai (MH)
• Developer : Renaissance Infra Realty Pvt. Ltd. ( Just Launched – Building Corporate Image)
• Scope : Marketing, Branding, Grooming & ERP initiation
• Year : 2010-2012
• Project: Asmeeta Texpa - 60 Acres Integrated Textile Park, Mumbai (MH)
• Developer : Hubtown Developers ( Ackruti City Ltd.) ( Mumbai’s First – SITP )
• Scope : Marketing, Branding & Promotions

Marketing Services
• Market Research : Study Market
Behavior, Demand Analysis,
Potential Mapping, Competitor
Analysis, Pricing Policy, Product
Positioning, Cost Evaluation
• Corporate Identity : Etymology,
Vision & Mission, Logo & Punch-
line, Signatures, Stationery etc
• Branding : Values, Personality,
Ambience, Positioning, Packaging,
• Advertising : Media Planning,
Creative, Monitoring
• Sales Promotions : Events, Gifts /
Offers, Demos ( Sample Flat –
Interiors )
• Digital : Online Media Planning,
Online Marketing, Website
Development, Social Media
Profiles, Banners, e-Brochures,
Google Ad words, SEO, SMO,
Ambience, Positioning, Packaging,
Culture Reinstatement
• Spruce : Grooming Brand
ambassadors, Image Building
• MARCOM : Leave Behinds,
Presentations, Internal & External
Correspondence, In-house
Magazines, Newsletters, White
Papers, Stakeholder Reports,
Agreements, Bills, Invoice etc
Google Ad words, SEO, SMO,
Monitoring Hits & Online Inquiries
• Public Relations : CSR, Employee
Welfare, Govt. & Media Relations
• Digital PR : Online Articles, ORM,
Directory Listings
• Publicity : News makers,
Knowledge Portal, Research

The Deliverables
• Print :
Newspaper-Magazine Ads, Brand Manuals, Stationery, Brochures, Annual Reports
POP material, Displays, Backdrops, Wall panels, Docket Folders, Merchandise
• Electronics :
TV-Multiplex Commercials & Sponsorships
Audio Videos, Virtual Walkthroughs
Radio Jingles, Programmed IPs
• Outdoors :
Billboards, Canopies, Stalls, KiosksBillboards, Canopies, Stalls, Kiosks
Transit Ads, Bus Shelters, Sky writing
Site Fence Wraps & Signage ( Environmental Graphics )
• Digital :
Website-Mobile applications, eBrochures, Emailers, eBanners
• PR & Publicity :
Advertorials, Press Releases, Ground Activations

• Deciding on the Company Name
• Logo Story woven into Design
• Logo Colors
• Type Face & Font Size
Etymology, Logo Design & Punch-line
• Finalizing the Punch-Line
• Logo Guidelines
• Brand Manuals
• Corporate Identity

Print Ads

Billboards & Displays

Sample Flat Inauguration ~ Anniversary

Expos & Giveaways

E-mailers & Flyers

Graphic Symbol & Greetings

Expos & Trade Shows

Docket Folders

Brochures & Leaflets

Road Shows

Walkthroughs & Audio-Videos
R-Infra walkthru.wmv
Double Click on the ‘Text’ above &
left ‘Screen’ to View
ideal-3avi_flv.flv

Audio-Presentations
Double
Click on
the
‘Image’
on the
left to
View &
on the
on the
‘Speaker’
icon
below to
hear

Conference Hall, Sample Flat Interiors

Design-Build & Brand Positioning

Online Links
• Blogs :
‘Self-contained Warehousing Cplx & Industrial
Park’ ~ A Logistical Renaissance in the making...
http://gatewayofindependence.blogspot.in/
‘Our Ethics, Your Prosperity” ~ Wise decision,
the beginning of Forever Festivities
http://logisticalrenaissance.blogspot.in/
• Websites :
www.SIPLindia.co ( EPC, PMC & Developer )
www.magusindia.co ( PMC – Govt. Certified )
www.ririndia.com ( Developer – Micro Infra )
www.ideal.co.in ( Property Developer )
www.hotelprestigeprincess.com ( Hotelier &
Builder )
• Profiles & Presentations :
‘Land Development Consultancy’ ~ They are not
Magicians, they are Magusians
http://creatingflourishingcommunities.blogspot.in/
‘Creating Flourishing Communities’ ~ The Only
C2C Biz Model Consultancy
http://landdevelopmentconsultancy.blogspot.in/
“A Story of Six Storeys”
http://4ty5ied.blogspot.com/
• Profiles & Presentations :
http://www.facebook.com/shastri.infrasoluti
ons
http://www.linkedin.com/in/siplindia
http://www.helloslide.com/presentations/24
pwnsrniv/sipl-corporate-profile-india
http://www.slideshare.net/SIPL-India/sipl-
corporate-profileindia
http://www.slideshare.net/sam.jecpl

Screenshots… Blogs

Screenshots… Websites & PPTs

Screenshots… Social Profiles

Promotional Campaigns…

Cover Concepts

Backlit Panels, Standee & Backdrop

Front lit Panels, Magazine Ad

Web-templates, Signage

Market Research, Survey & Feedbacks

Reach Us
Anshul B Sharma
Managing Director
abs@siplindia.co
Harish G Nair
Executive Director
hgn@siplindia.co
Shastri Infra Solutions Pvt. Ltd. ( S.I.P.L. )
H.O. : 140/6, Warje Chowk, NDA Road, Warje Malwadi, Pune ( MH ) – 411 058
Ph : +91 20 2523 6151 / 6542 Fax : +91 20 2523 6277
Email : contact@siplindia.co
Aakriti R Bedi
Director Marketing
arb@siplindia.co
Email : contact@siplindia.co
url : www.SIPLindia.co
IMonSkype:Shastri.Infra
http://www.linkedin.com/in/siplindia
http://www.facebook.com/shastri.infrasolutions
https://twitter.com/DConnectingLink

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