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Aws presentation

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AWS

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Aws presentation

  1. 1. AWS – Beyond the Cloud Murtuza Y. Haryanawalla 1
  2. 2. Your Investment Strategy • Capital Efficient • Deep Technology • Large Markets • Differentiated Economic Advantage 2
  3. 3. Your Investment Reality : • Capital Efficiency – Reducing Infrastructure and Operational overhead • Deep Technology – Focus away from core value and product – Long cycle-time to build prototype and pivot • Large Markets – Proving that product is enterprise grade, scaleable, secure and globally accessible – Building for zero-touch-sale • Differentiated Economic Advantage – Addressing segments requiring tough compliance – Regulated Industries e.g. Aerospace, Agriculture, Energy STARTUPS Struggling with…. 3
  4. 4. Investment Strategy Startup Reality AMAZON AWS PREDICT, VALIDATE Predictive Big Data Access, Technology Due Diligence, Investor and Startup GROW Network, Connect, Partner, Scale Align your Investment Strategy and Startup reality… COLLABORATE Help Pivot, Avoid Surprises Pre-Investment Investment Post - Investment Elastic Scaleable Flexible Dependable Proven Secure Experienced Compliant Global Capital Efficient Deep Technology Large Markets Differentiated Cost Inefficiencies Diluted Focus Not Ready for Scale Low barrier, Narrow + AWS Beyond the Cloud STARTOSPHERE (AS) …and build Success 4
  5. 5. Always available and scaleable! No service outage due to capacity constraints, No business lost Pay-as-you go. No wasted capex or headcount to get started No need for hardware updates or capex to meet increasing demand Help Pivot based on active monitoring and big data predictive analytics Big data industry specific predictive analytics curve Migration Costs and time lost Other limited service options time costs early stage scale growth Ready for massive growth with 40+ services, compliances, robustness and global locations Beanstalk, EC2, ELB, EBS,RDS , AutoScaling,VPC, Direct Connect Route53, Compliances, SLA Get to MVP and 10K users for almost Free S3, Elasticache CloudFront, CloudSearch, EMR 10K-1M users Glacier, Redshift, DynamoDB, Transcoder, SWF, SQS, SES, SNS, Security 1M - >10M users 5
  6. 6. Fast Dependa ble Global Elastic Scalea ble Flexible Secure Proven Compliant Easy (AWS) Application Hosting Backup & Storage Content Delivery Databases Ecommerce IT HPC Media Hosting Search Life Sciences 6
  7. 7. • Investor + • Portfolio Startups (Nominated for Amazon AS by Investor) Activate AS Beyond the Cloud • Startup Health Report on pre- selected parameters for each portfolio startup (avoid surprises and help pivot) • Predictive Tools and Reports using Big Data • Access to Technical Expertise for Due Diligence and Advise • Exclusive Invites to ‘Beyond the Cloud’ networking, investor and startup events Investor Account • Exclusive Startup Only Packages to minimize costs and optimize valuations • Exclusive Access to Global Amazon Network i.e. Business Mentors, Technical Experts, AWS Peers • Special Access to Global Amazon/Partner events, conferences, Industry reports and resources Startup Account AWS Beyond the Cloud STARTOSPHERE (AS) 7
  8. 8. Investor Services Startup Health Report on pre-selected parameters for each portfolio startup (avoid surprises and help pivot) Exclusive Invites to ‘Beyond the Cloud’ networking, investor and startup deal flow events Predictive Tools and Reports using Global Big Data Access Technical Expertise for Due Diligence and Advice HPAS Techligence Crystal Data Avantage 8
  9. 9. Startup Services Exclusive Startup Only Packages to minimize costs and optimize valuations Special Access to Global Amazon/Partner events, conferences, Meetups, Workshops, Hackathons Industry reports and resources, webinars normally accessible by Enterprises only Exclusive Access to Amazon’s People Network of Business Mentors, Technical Experts, AWS Peers StartEasy StarterNet Starterprise StartEvents 9
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  11. 11. END INVESTOR PITCH BEGIN GO-TO-MARKET 11
  12. 12. Exec Summary • India’s startup ecosystem is ready to scale and hence it is important for Amazon to move now! Ecosystem has ~150 Investor outfits serving a few thousand startups which is expected to scale to millions by 2020 • Focus on Big Picture, Total Life Cycle Costs, Migration Costs and building partnerships for Success – beyond the clouds • A five point detailed approach for AWS Business Development is suggested, based on challenges faced by Startups and alignment of Investor goals • New service products are suggested which capitalize on Amazon’s inbuilt advantages and make them available to the Global Investor and Startup communities • Long term vision for ‘Pioneer’ positioning is outlined. Recommend combination of real world touch points with Online and Social Media e.g. Amazon Startup Lounges, Amazon Startup Radio and TV shows 12
  13. 13. India’s internet industry is set to contribute up to US$ 100 billion to the country’s GDP and generate 22 million jobs by 2015 By 2020, 114 million Indians will start one-person companies India’s e-commerce market will grow sevenfold to US$ 22 billion by 2020 Working women segment grew 43% in 2013 and constitutes nearly 10% of active internet users in India according to i-Cube Aviation growth driven by Corporate India recognising business aviation as a vital commerce tool, HNI growth, number of billionaires, Development of tier II and III cities, Life saving measures for critical patients and use in disaster management, Industrial, business opportunities in remote areas, in the hinterland. Insurance sector which stood at a strong US$ 72 billion in 2012 has the potential to grow to US$ 280 billion by 2020 driven by the country’s favourable regulatory environment which ensures stability and fair play. It is believed that the Water sector can create potential investment of approximately US$ 130 billion by 2030. Water recycling, industrial water treatment and sea water desalination are some of the big opportunities. Rural India - potential to add $US 1.8 Trillion to Indian Economy Tourism – India expected to be fastest growing markets between 2013 – 2023 Arts, Culture and IT Services “…India is the most important entrepreneurial Healthcare market in the world.” - Jeff Immelt, CEO, General Electric “…the low consumption of Agro Chemical products in India accounting for only 0.58 kg/hectare relative to the world average of 3 kg/hectare indicates immense growth potential for the pesticides business in India” data source : www.ibef.org India’s Innovation Forecast 13
  14. 14. India’sVenture Landscape 1. Unilazer Ventures 2. Indian Angel Network 3. KAE Capital 4. IvyCap Ventures 5. IndiaVentures (Piramal) 6. Blume Ventures 7. Mumbai Angels 8. GSF 9. 5Ideas 10. Chennai Angels 11. Seedfund 12. Angel List 13. Nirvana Venture Advisors 14. The HIVE 15. The Ant Farm 16. CIIE 17. UnLtdIndia 18. SeedFarm 1. TiE 2. NEN 3. Venture Nursery 4. Tlabs 5. Techsparks 6. Mahindra SparktheRise 7. Ryerson Zone Startups 8. Investopad, Delhi 9. India Quotient 10. 500 Startups 11. Kyron 12. The Startup centre 13. Startup Village 14. One97 Mobility Fund 1. Sequoia Capital 2. Canaan Partners 3. SAIF Partners 4. Lightspeed Venture Partners 5. Nexus Venture Partners 6. Ojas Venture Partners 7. Accel Partners 8. DFJ 9. Capital18 10. Helion Venture Partners 11. Bessemer Venture Partners 12. Omidyar Fund 13. Walden 14. Sherpalo Ventures 15. Foundation Capital 16. Lightbox Ventures 1. Qualcomm Ventures 2. Nokia Ventures 3. Edelweiss Capital 4. Google Ventures 5. Microsoft Ventures 6. Intel Capital 7. Walmart 8. Target 1. 51 TBIs Across India (includes IITs, IIMs) 2. 17 STEPs Across India 3. Nasscom 10K 4. Academic Incubators 14
  15. 15. Venture Comm. Mentoring, Pivot, Guidance Prototype Development, Hiring and Team Building Sales, Partnerships Funding, Infrastructure Startups Mentor Connect Access to Resources for Product/Prototype Customer Connects Strategic Funding Establish AWS partnerships with ecosystem players and on-the-ground representation at Accelerators, Angel and Venture firms. Sign-up Vertical Experts and Mentors Represent AWS at Targeted Events and Conferences and provide curated lead generation Create strategic mindshare for AWS through social media, PR and networking Promote AWS Technology and Product partnerships through Hackathons, Workshops and Setting up Labs, Lounges Conduct AWS Exclusive Networking, Investor and Startup deal source events AWS India Go-to-Market Strategy 15
  16. 16. AWS GO-TO-MKT Days 30 Days 60 Days 90 Venture Outreach (~150) Establish Enterprise partnerships with ecosystem players and on-the-ground representation at Accelerators, Angel and Venture firms. 1. Canaan Partners 2. Capital18 3. Nexus Venture Partners 4. Indian Angel Network 5. KAE Capital 6. Mumbai Angels 7. Blume Ventures 8. Ryerson Zone 9. UnltdIndia 10. SINE IITB 1. Unilazer Ventures 2. Lightbox Ventures 3. Lightspeed Venture Partners 4. IvyCap Ventures 5. CIIE 6. IIT Kanpur 7. NID 1. The HIVE 2. The Ant Farm 3. STEPs 4. TBIs Startup Outreach  LetsVenture (outreach to 900+ startups)  Wishberry (7000+ projects completed)  Suport Women entrepreneur events and programs AMAZON Startup Lounges in Premium Locations or even at Central Metro/Rail stations. Third Party Events Represent Enterprise at Targeted Events and Conferences and provide curated lead generation 1. Techsparks 2. Unpluggd 3. Startup Weekend 4. TiE Events 5. IAN Events 6. StartupRoots 7. Social Media Summit 8. Global Entrepreneurship Summit 1. MakerFest 2. Startup Festival 3. INK  Vertical conferences on Cloud, Bigdata, Healthcare, Agriculture, Aviation, Insurance, Energy etc AWS Events Promote Enterprise Technology and Product partnerships through Hackathons & Workshops  Meetup/Explara Workshop  Meetup/Explara Workshop  Hackathon  AWS Investors Summit showcasing the best from each investor partner Awareness and Mindshare Create strategic mindshare for the Enterprise through social media, PR and networking  Linked in Groups for Cloud, CIOs and DevOps  Twitter campaign  YouTube channel  BLOG at Yourstory etc  Speaker/Thought leadership Opportunities at various partner conferences  PR using traditional media  AWS + TV Entrepreneurship Show to profile startups and show their use of the cloud  AWS + FM Radio targeting SME entrepreneurs16
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  18. 18. Venture Outreach Position AWS as the de-facto choice defining industry standards for Pricing and Technology . Only Cost optimized Partner with offerings for every step of the lifecycle. Prepare detailed Life Cycle Cost proposal highlighting Lifting costs, Migration Costs, Opportunity Costs, Customer experience and business impact, Security of Data, Partnership for Success and related network effects. Work with AWS Sales/Solution team to identify potential candidates for adoption or migration to AWS Study the portfolio companies of target Ventures/Accelerators 18
  19. 19. Amazon Startup Lounges • Premium Strategic Locations near major Metro/Travel Hubs such as Bandra in Mumbai and Rajiv Chowk in New Delhi. (People have ideas, just don’t know the next steps and cannot take time out from their daily grind) • Envision a thriving place where Developers, Geeks and Entrepreneurs, business owners, professionals can walk in and speak to an Amazonian, see Demos, get mentored and walk out empowered on a Startup journey. • A weekly Showcase for AWS Startups and Entrepreneurs where developers, entrepreneurs, investors can walk in to Startup pitches every Friday evening • Can serve as AMZN Ecommerce and Drone Drop-off locations 19
  20. 20. Amazon FM and TV Shows • To leverage Entertainment and Traditional Media for creating awareness and outreach to Entrepreneurs and Startups • Radio show vision - Connect Global experts with Featured Startups for discussions on Product, Market and Funding. – Massive Mindshare at Scale and be seen as the Pioneers in the ecosystem – Compelling channel to connect with Mainstream Entrepreneurs in different Verticals • TV Show vision – Platform to showcase startups in various life stages from early stage, scale and growth. – Visibility for AWS startups – Visibility for Amazon Partners (VCs, Accelerators) – Helps draw Talent and – Creates Thought Leadership 20
  21. 21. Startup Health Report on pre-selected parameters for each portfolio startup (avoid surprises and help pivot) Exclusive Invites to ‘Beyond the Cloud’ networking, investor and startup deal flow events Predictive Tools and Reports using Global Big Data Access Technical Expertise for Due Diligence and Advice HPAS Techligence Crystal Data Avantage Exclusive Startup Only Packages to minimize costs and optimize valuations Special Access to Global Amazon/Partner events, conferences, Meetups, Workshops, Hackathons Industry reports and resources, webinars normally accessible by Enterprises only Exclusive Access to Amazon’s People Network of Business Mentors, Technical Experts, AWS Peers StartEasy StarterNet Starterprise StartEvents 30 day 60 day 90 days and ongoing AWS Beyond the Clouds STARTOSPHERE (AS) GO-TO-MKT 21
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  23. 23. Thank You Murtuza Y. Harianawala @gandhigiry @strtupnet mh@strtup.net +1-408-676-8787 (San Francisco) +91-9930520052 (Mumbai) 23

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