THINK 
J U G A A D Y A J A A D O O 
Team S.W.A.G. | Manan Reddy | Mehek Contractor | Mudit Sharma | Ritij Khurana | Vignes...
THINK " 
THE CONTEXT
Comedy 
Infotainment 
Historical 
Drama 
Game Show 
News Hour 
Game Show 
Food Show 
Drama 
Dance Show
THINK | THE AUDIENCE’S PARADIGM SHIFT 
YouTube channels 
such as Equals 
Three, Breaking 
NYC, Breaking LA, 
Your Favorite...
THINK | A DAY IN THE LIFE OF A TV REMOTE 
7 pm 
• The family is home 
• Different family members undertake 
different chor...
THINK | TARGET AUDIENCE 
Demographics 
SEC-A | SEC-B 
Geographic 
Urban 
Semi Urban – Hindi dubbed 
Psychographics 
Innova...
THINK THUS CREATES A NEW COMMON GROUND OF INTELLECTUAL VALUES 
FROM WHICH THE NEW, EMERGING INDIA CAN TAKE OFF..." 
“The s...
THINK" 
THE TV SHOW 
ABOUT | CONCEPT NOTE | PILOT | PRODUCTION 
VALUE
THINK IS A GAME SHOW THAT BRINGS ABOUT THE BEST IN HUMANITY, 
WE ENDEAVOR TO EMPOWER AND DEVELOP THROUGH INNOVATION." 
WE ...
ABOUT THE 
SHOW
THINK | ABOUT THE SHOW 
It all started with the invention of fire 
through rubbing two stones. You may 
say it was an inve...
THINK | AN OVERVIEW 
About 
An interactive reality show aimed at showcasing the power of innovation, 
and how it can trans...
THINK | THE HOSTS 
Archana 
Vijaya 
Fun | Energetic | Sporty 
| Outgoing 
Veer 
Das 
Energetic | 
Humorous | Youth 
Icon
THINK " 
CONCEPT NOTE
THINK | INTRODUCTION 
Mini Documentary 
Discussion of the problem 
Captains & Teams
THINK | TEAMWORK 
Budget allocation 
Planning and idea 
generation - Provided 
guidance by experts if 
needed 
Drafting an...
THINK | EXECUTION 
The teams implement 
their ideas 
Results measured 
based on problem 
characteristics
THINK | EXPERT OPINIONS 
A one on one competition between the two teams 
to determine which Jugaad is better 
Experts disc...
THINK | CONCLUSION 
Prize given away to the winning team 
A mini documentary showing how the solution can 
make the lives ...
THINK" 
THE TEASER
THINK" 
THE BUSINESS 
MEDIA | REVENUE MODEL | PROMOTIONS
MEDIA
THINK | MEDIA | TV CHANNEL 
National 
Geographic 
Channel 
The most credible channel with 
similar programming during prim...
THINK | MEDIA | DIGITAL CHANNEL 
YouTube Channel 
Is the #1 AV 
viewership 
platform digitally 
Viewers looks 
for innovat...
REVENUE 
MODEL
Details 
INR 
INR 
Cast 
Vir Das + 
1,200,000 
Archana Vijaya 
150,000 x 8 
shoots 
Teams and 
Captains 
180,000 x 8 
shoot...
Details 
INR 
INR 
Production 
(Equipment) 
Primary Camera 
320,000 
(PMW 305 +200) x 
4 x 10,000 x 8 
Secondary Camera 
x...
THINK | PROMOTION COSTING 
Details 
INR 
INR 
Promotion Cost 
TVC Production Cost 
1,000,000 
Activation x INR 50,000 x 5 ...
THINK | REVENUE STREAMS 
Details 
INR 
INR 
Ad Slots (72 Available per episode) 
50 x INR 10,000 ((Avg. premium cost) 
500...
THINK | PROFITABILITY 
Production + Promotion Cost: INR 11,820,000 
Total Revenue: INR 20,000,000 
Profitability : 69.21%
PAID MERCHANDISE SAMPLE
PAID MERCHANDISE SAMPLE
PAID MERCHANDISE SAMPLE
CAMPAIGNS | PAID MEDIA | DIGITAL | PUBLICITY | ECOSYSTEM 
PROMOTIONS
#shoutoutloud 
WHAT THE HELL! | A 360 DEGREE CAMPAIGN
Shoutoutloud will be a campaign to engage the TG on all touch points." 
It will be intended at creating an ecosystem of co...
#thinkchange 
THINK | BE THE CHANGE! | A 360 DEGREE CAMPAIGN
Think Change will be a 360 degree campaign that will run parallel to the “Shoutoutloud” 
campaign. 
It will revolve around...
THINK | PROMOTION | PAID 
Television Commercials 
• 30/10 sec TVC 
• Moments from the show are advertised in 10/5 
second ...
FREEBIES | STATIONARY SAMPLE
FREEBIES | KEYCHAIN SAMPLE
FREEBIES | STATIONARY SAMPLE
FREEBIES | STATIONARY SAMPLE
FREEBIES | T-SHIRT SAMPLE
ACTIVATION | CUE CARDS
Website 
SEO 
Blogs & Collaboration 
Mobile Game Application 
Social Media 
YouTube 
Facebook 
Twitter 
Photo/Video Sharin...
THINK | PROMOTION | PUBLICITY 
Press 
Conference 
Media 
coverage 
• We will get coverage from 
usage of our products 
Act...
Social Media 
Events | Activation 
TVC 
Engagement | Buzz 
TV Show 
Word of mouth 
YouTube Channel 
Viewership | Reach 
Cr...
THINK 
J U G A A D Y A J A A D O O 
Team S.W.A.G. | Manan Reddy | Mehek Contractor | Mudit Sharma | Ritij Khurana | Vignes...
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Think Presentation: Jugaad Ya Jaadoo

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Team Members: Manan Reddy, Mehek Contractor, Mudit Sharma, Ritij Khurana, Vignesh Varadaraj
Position: Winner
Competition Name: SimCatalyst
Description: Concept for Infortainment Reality Show for MTV
Batch: MBA& MMC, 2013-15
Institution: Symbiosis Institute of Media and Communication, Pune

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Think Presentation: Jugaad Ya Jaadoo

  1. 1. THINK J U G A A D Y A J A A D O O Team S.W.A.G. | Manan Reddy | Mehek Contractor | Mudit Sharma | Ritij Khurana | Vignesh Varadaraj
  2. 2. THINK " THE CONTEXT
  3. 3. Comedy Infotainment Historical Drama Game Show News Hour Game Show Food Show Drama Dance Show
  4. 4. THINK | THE AUDIENCE’S PARADIGM SHIFT YouTube channels such as Equals Three, Breaking NYC, Breaking LA, Your Favorite Martian Highway on my plate Into The Wormhole Big Fat Indian Wedding
  5. 5. THINK | A DAY IN THE LIFE OF A TV REMOTE 7 pm • The family is home • Different family members undertake different chores Between 8 and 9pm • They start watching TV (Some families go out on the weekends. Younger people mostly go out on one day) • Primetime shows start at 8pm and are watched by whoever is in control. Mom - Drama series, Dad - News and the Kid - Sports or Cartoons. • This is where second screens are used the most (Mobile, Second TV, laptop etc.) Between 9 and 10pm • Frustration brews in the family leading to complete inactivity of members not in control or disintegration of these members • The times that this does not happen is when there are shows which can engage the whole family (Comedy nights with Kapil, Brain Games)
  6. 6. THINK | TARGET AUDIENCE Demographics SEC-A | SEC-B Geographic Urban Semi Urban – Hindi dubbed Psychographics Innovative & Creative Eager to learn Want more from their television experience than just entertainment Consider time watching infotainment an investment in themselves Audience Primary | 13 – 25 Years Secondary | 31 – 45 Years
  7. 7. THINK THUS CREATES A NEW COMMON GROUND OF INTELLECTUAL VALUES FROM WHICH THE NEW, EMERGING INDIA CAN TAKE OFF..." “The show is about bringing together a group of intellectuals and people with different skill sets to solve problems through innovation | Jugaad “
  8. 8. THINK" THE TV SHOW ABOUT | CONCEPT NOTE | PILOT | PRODUCTION VALUE
  9. 9. THINK IS A GAME SHOW THAT BRINGS ABOUT THE BEST IN HUMANITY, WE ENDEAVOR TO EMPOWER AND DEVELOP THROUGH INNOVATION." WE WISH TO CREATE A PLATFORM THAT WILL LET EVERYONE BE CREATIVE AND INSPIRE THEM TO COME UP WITH SOLUTIONS FOR EVERYDAY PROBLEMS IN SIMPLE WORDS, LETS UN-COMPLICATE THINGS
  10. 10. ABOUT THE SHOW
  11. 11. THINK | ABOUT THE SHOW It all started with the invention of fire through rubbing two stones. You may say it was an invention but the fineprint is that it was a Jugaad indeed. Today we have 100 ways of making fire but rubbing two stones still remains the Jugaad that changed history Seeing things from a different perspective Its about finding innovative solutions that are sustainable in the longer run.So the show aims to capture that emotion of wanting to create something new in an innovative manner.
  12. 12. THINK | AN OVERVIEW About An interactive reality show aimed at showcasing the power of innovation, and how it can transform lives for the better Style Game/Reality Show | Infotainment/Documentary style Theme Problems are solved by the invited set of participants by forming two teams under the leadership of their respective captains. Language Primary – Hindi Secondary - English Duration Each episode – 48 minutes Each task – 2 episodes (Friday and Saturday 10 PM to 11 PM) Number of episodes 16 episodes per season 8 weeks
  13. 13. THINK | THE HOSTS Archana Vijaya Fun | Energetic | Sporty | Outgoing Veer Das Energetic | Humorous | Youth Icon
  14. 14. THINK " CONCEPT NOTE
  15. 15. THINK | INTRODUCTION Mini Documentary Discussion of the problem Captains & Teams
  16. 16. THINK | TEAMWORK Budget allocation Planning and idea generation - Provided guidance by experts if needed Drafting and preparation - Provided required resources by us | Expert opinions taken after drafting a solution Sponsored sheds for tools and resources
  17. 17. THINK | EXECUTION The teams implement their ideas Results measured based on problem characteristics
  18. 18. THINK | EXPERT OPINIONS A one on one competition between the two teams to determine which Jugaad is better Experts discussing approach adopted by the teams and their ideas
  19. 19. THINK | CONCLUSION Prize given away to the winning team A mini documentary showing how the solution can make the lives of the people better Both the ideas are uploaded on the internet for public opinion and tweaks that can be used in other places
  20. 20. THINK" THE TEASER
  21. 21. THINK" THE BUSINESS MEDIA | REVENUE MODEL | PROMOTIONS
  22. 22. MEDIA
  23. 23. THINK | MEDIA | TV CHANNEL National Geographic Channel The most credible channel with similar programming during primetime NGC is the #1 Infotainment channel in India and has the highest digital reach Current programming tone supports innovation and creativity Launch Show- 10 PM Friday & Saturday" Re Run – Twice a week – 6 PM
  24. 24. THINK | MEDIA | DIGITAL CHANNEL YouTube Channel Is the #1 AV viewership platform digitally Viewers looks for innovative content Launch: 2 Weeks after Channel Launch
  25. 25. REVENUE MODEL
  26. 26. Details INR INR Cast Vir Das + 1,200,000 Archana Vijaya 150,000 x 8 shoots Teams and Captains 180,000 x 8 shoots 1,440,000 Travel + Lodging (Avg.) (50 x 3000) + (50 x 2000) x 8 shoots 2,000,000 4,640,000 Details INR INR Pre Production 30,000 (Location, Permissions, Research) Production (People) DOP 4 + 1 50,000 x 8 400,000 Director 50,000 x 8 400,000 AD x 10,000 x 2 x 8 160,000 shoots Sound Engineer + Assistant 20,000 x 8 160,000 Writer x 10,000 x 8 80,000 Stylist x 20,000 x 8 160,000 Music x 15,000 x 8 120,000 Production Manager x 2 x 10,000 x 8 160,000 1,670,000 THINK | COSTING
  27. 27. Details INR INR Production (Equipment) Primary Camera 320,000 (PMW 305 +200) x 4 x 10,000 x 8 Secondary Camera x 5 x 2,000 x 8 80,000 Lights x 35,000 (AVG.) x 8 280,000 Audio 10,000 x 8 80,000 Camera Equipment 30,000 x 8 240,000 Misc. (Genset, Bags, Make Up, Attendants, Vanity etc.) 100,000 x 8 800,000 1,800,000 Details INR INR Post Production Editor + FCP x 5 270,000 days x 7,000 x 8 edits Animation 10,000 x 8 80,000 Packaging/ VFX 10,000 x 8 80,000 430,000 TOTAL PRODUCTION COST INR 8,620,000 THINK | COSTING
  28. 28. THINK | PROMOTION COSTING Details INR INR Promotion Cost TVC Production Cost 1,000,000 Activation x INR 50,000 x 5 cities x 2 500,000 Promotions Merchandise and Freebie Manufacturing (5,000 units) 200,000 Digital + Social Media Retainer 50,000 x 12 600,000 Ad Agency Retainer 50,000 x 12 600,000 Misc. 300,000 3,200,000
  29. 29. THINK | REVENUE STREAMS Details INR INR Ad Slots (72 Available per episode) 50 x INR 10,000 ((Avg. premium cost) 500,000 x 16 episodes 8,000,000 50 x INR 1000 (Avg. re-run cost) 50,000 x 32 episodes 1,600,000 Sponsorship Title x 1 3,000,000 Associate x 2 2,000,000 5,000,000 Partners Applicable as per cost Product Placement 250,000 x 16 episodes 4,000,000 INR 50,000 x 5 Digital 50,000 views x INR .5 25,000 x 16 episodes 400,000 Merchandise INR 500 x 2000 1,000,000 IPR and International Sales Applicable as per demand Total Revenue 20,000,000
  30. 30. THINK | PROFITABILITY Production + Promotion Cost: INR 11,820,000 Total Revenue: INR 20,000,000 Profitability : 69.21%
  31. 31. PAID MERCHANDISE SAMPLE
  32. 32. PAID MERCHANDISE SAMPLE
  33. 33. PAID MERCHANDISE SAMPLE
  34. 34. CAMPAIGNS | PAID MEDIA | DIGITAL | PUBLICITY | ECOSYSTEM PROMOTIONS
  35. 35. #shoutoutloud WHAT THE HELL! | A 360 DEGREE CAMPAIGN
  36. 36. Shoutoutloud will be a campaign to engage the TG on all touch points." It will be intended at creating an ecosystem of content and conversation around our show to create a buzz on the right media vehicles. We all see a wide array of wrong doings and issues that concern us but we often refrain from voicing our opinion about them. We tend to keep them in our sub-conscious and keep on brooding over them internally. Shoutoutloud will give the masses a platform to voice their opinion. It is about venting out your feelings. The issues can be something as small as your maid not coming on time to something as big as hating the fact that your tax money is going into the pockets of corrupt politicians. What this would do is create a positive vibe around the campaign and in the sub-consciousness of the masses being a part of the campaign or the ones who just watched it.
  37. 37. #thinkchange THINK | BE THE CHANGE! | A 360 DEGREE CAMPAIGN
  38. 38. Think Change will be a 360 degree campaign that will run parallel to the “Shoutoutloud” campaign. It will revolve around thinking about solutions of the issues of the common man. It’s about being change you want to see and “Think Change” will be aimed squarely at that. The campaign will act as a platform for initiating movements and campaigns by the people themsleves directed towards a change. The underlying catalyst behind the campaign is the fact that many small things put together can bring a change. Everything else will follow suite. So we’d be following up with the issues that we get to hear about in the “Shoutoutloud” campaign and work towards bringing about a change for greater good.
  39. 39. THINK | PROMOTION | PAID Television Commercials • 30/10 sec TVC • Moments from the show are advertised in 10/5 second cuts on NGC Activation/Events • The Think Change Campaign • Offline events where the designs of the show find their way into actual world and their functionality is explored • Shout Out Loud Campaign • We’d be setting up our “Shoutoutloud” zones at places with high foot falls in Tier 1 and 2 cities. • People will be encouraged to come out on the speaker and shout out their problems. Freebies • Stationary • T Shirts • Key Chains
  40. 40. FREEBIES | STATIONARY SAMPLE
  41. 41. FREEBIES | KEYCHAIN SAMPLE
  42. 42. FREEBIES | STATIONARY SAMPLE
  43. 43. FREEBIES | STATIONARY SAMPLE
  44. 44. FREEBIES | T-SHIRT SAMPLE
  45. 45. ACTIVATION | CUE CARDS
  46. 46. Website SEO Blogs & Collaboration Mobile Game Application Social Media YouTube Facebook Twitter Photo/Video Sharing THINK | PROMOTION | DIGITAL
  47. 47. THINK | PROMOTION | PUBLICITY Press Conference Media coverage • We will get coverage from usage of our products Activation support Events Engagement Virality Freeebies
  48. 48. Social Media Events | Activation TVC Engagement | Buzz TV Show Word of mouth YouTube Channel Viewership | Reach Credibility Building Merchandise | Freebies Search | Content Publicity Website
  49. 49. THINK J U G A A D Y A J A A D O O Team S.W.A.G. | Manan Reddy | Mehek Contractor | Mudit Sharma | Ritij Khurana | Vignesh Varadaraj

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