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Americalo teluginti pellisandadi d

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Americalo teluginti pellisandadi d

  1. 1. The First Complete PARTICIPATIVE CINEMA in the world Punditz Presents… In association with Prasads
  2. 2. Participative Cinema – Preamble If you have affirmative answers for the above questions, please go further… Otherwise, this is not for you. Are you an Active ‘Telugu Movie Audience’… Do you build expectations around a film before its release, feel shattered when they are not met Do you boo / whistle / clap / choke / cry with the characters… Or want to do that but look around Do you read reviews - online / press and correlate / interact with them Do you cry foul when our films don’t get proper attention on a national platform Your strength for a movie production: Passion / Ideas / Money / Creative Skill / Connect with People Are you unhappy the way Telugu films are being made but still watch them coz you love cinema… Do you wanna ‘Actually Participate’ in movie making…Do you wanna know how Movie works as a business Do you wanna ‘Design’ the film for people’s liking or ‘Decide’ if people like it or not…
  3. 3. PARTICIPATIVE CINEMA - WHY Audience growing knowledgeable with global content available Quality of script reducing (Focus on Oneliners) Growing levels of dissatisfaction in audiences over Telugu CinemaTalent available among audience but unexplored PARTICIPATIVE CINEMA Sensitive & Sensible Audience making the Cinema Creative to Financial The ROI prospects for big budgeted films weak (Costs are recovered only if the movie is a hit) Star Power working only for the first weekend.
  4. 4. New idea of filmmaking Audience involved from Scripting till Sale of Satellite Rights Share the dividends At the end Satisfaction of ‘Creating a Cinema’ Film Industry Entry Barriers Participative cinema Talent Requirements Uncertain Careers Big Money involved High Risk high returns Talent Polished & Employed No need to leave employment Not a Big Money Game Low Risk Moderate Returns PARTICIPATIVE CINEMA - ABOUT
  5. 5. Participative Cinema – The Process CORE TEAM Director, Line Producer, Top investors and important brains DESIGNERS DECIDERS CREATIVE DESIGNS STORYLINE SCRIPT DEV MUSIC CASTING OTHERS VOTING PRODUCTION POST PRODUCTIO N PROMOTION – VIRAL MARKETING BUSINESS RELEASE
  6. 6. The First Complete PARTICIPATIVE CINEMA in the world Punditz Presents… In association with Prasads AMERICALO TELUGINTI PELLISANDADI ATPS
  7. 7. ATPS – The First Participative Cinema A movie to be done in USA – A Romantic Comedy - First half on roads and second half indoors Punditz is a group of filmmaking professionals headed by Raj Madiraju, recently directed RUSHI, Promoters will provide the initial CORE TEAM, a combination of Indian and American residents. To be promoted by Punditz Consultants Pvt. Ltd., mentored by Prasad Productions Audience will participate from the announcement stage – as two strategic groups – DESIGNERS & DECIDERS To be released in US and AP, India on 21st December 2012, a good Christmas – New Year season Stakeholders will be taken thru the Preproduction processes of Fundraising, Scripting, Music, Cast selection etc, Production, Post Production processes, Promotion and finally, the Movie Release and the Business aspects The Rushes and Post Production process will be previewed by all the partners in the USA.
  8. 8. ATPS - ACTIVITIES DESIGNERS • DESIGNERS will be chosen for their skills (Trained / Untrained) o Script –developers / Dialogue Writers / SMEs / Fault Finders o Music – Composers / Singers / Musicians / Lyricists o Choreographers – Montage designers / Dancers o Acting – Of different age groups (Trained & Untrained) o Editors, Engineers, Assistant Directors, Art designers, Graphic designers, Cameramen, stylists etc o Production – Permissions in USA, Networking, Fundraising etc • Auditions for DESIGNERS will be continued DECIDERS • DECIDERS invest in the project - Decide on how the film will be… • Get voting rights for their investment proportional to the total cash needed and a revenue share to the whole Cost of Production. • Will be provided with the options about a Key Decision time to time and will vote accordingly. • DECIDERS can also invest in KIND. That is providing a service that would contribute to the total Cost of Production considerably • DECIDERS will also be given the production account details periodically and asked to review • Credits and benefits vary for each DECIDER depending on the amount of investment, including the Title, Option to participate in The Core Team has the power to Veto the Voters’ decision and the Director can Veto the Core Team’s Decision.
  9. 9. MY 1 MY 2 JN1 JN2 JL1 JL2 AG 1 AG 2 SP1 SP2 OC 1 OC 2 NV1NV2 DC 1 DC 2 JN1 ANNOUNCEMENT CORE TEAM FORMATION DESIGNER GROUP FORMATION STORY LINE CONFIRMATION SCRIPT DEVELOPMENT CASTING MUSIC - SONGS DECIDER FUNDING DECIDERS - VOTING PREPRODUCTION IN USA PRODUCTION IN USA POST PRODUCTION PROMOTION PRERELEASE ACTIVITIES IN USA RELEASE ATPS – Activity Chart – may 12 to Jan 13 Fortnightly
  10. 10. ATPS – Funds & Denominations SL. NO DENOMINATION NO OF PEOPLE TOTAL AMNT REVENUE SHARE BENEFITS / CREDITS 1 Promoter / $ 100000 25 % Credit as Producer 2 Infrastructure $ 50000 12.5 % Credit As Co-Producer 3 Designers’ $ 50000 12.5 % Individual Credits 4 $ 10000 10 $ 100000 2.5 % Credit as Associate Producer Passes to Premiere, Dinner with Cast & Crew, Participation in Discussions In film Branding for any product 5 5000 20 $ 100000 1.25 % Credit as Assistant Producer Passes to Premiere, Dinner with Cast & Crew, Participation in Discussions TOTAL 90 $ 400000
  11. 11. ATPS – Expected Revenues REVENUE STREAM CASE 1 - ABOVE AVG CASE 2 - AVERAGE CASE 3 - WORST CASE US THEATRICAL REVENUES 250000 100000 20000 INDIAN THEATRICAL REVENUES 200000 150000 60000 TV SATELLITE RIGHTS 200000 150000 100000 AUDIO + DVD + INTERNET 20000 10000 0 REMAKE RIGHTS 50000 25000 0 PROMOTION PARTNERSHIPS 20000 10000 0 TOTAL 740000 445000 180000
  12. 12. 0 50000 100000 150000 200000 250000 1 2 3 US THEATRICAL REVENUES INDIAN THEATRICAL REVENUES TV SATELLITE RIGHTS AUDIO + DVD + INTERNET REMAKE RIGHTS PROMOTION PARTNERSHIPS ATPS – Expected Revenues CASE 1 ABOVE AVG USD 740000 CASE 2 – AVERAGE USD 445000 CASE 3 - WORST CASE USD 180000
  13. 13. REVENUES - NOTES Since the participation is coming from US audience, the interest we can generate there could be high. Super hit case is not taken into consideration Promotion partnerships could as well go into some cost savings. Including In-Film branding tie-ups Revenues are calculated with the success of the whole campaign in the US, not just the movie's response. Promotion Partnerships can be associate branding on hoarding space and TV advertisements US Revenues for the Above Average case are calculated for 10 screens, 10 days (Year End), 4 shows per day @ 300 seats average per screen, a 50 pc occupancy, @ $ 8 per ticket and 50 % for the producer For the Case 2 the Satellite rights are given if sold before the movie release, For the first and third cases, we sell after the release and the amounts vary depending on the success / failure of the film at the Box Office. Also included are the US satellite rights which could be of considerable value for
  14. 14. ATPS – Cost Estimates COST CASE 2 - LEAST CASE 2 - MEDIUM CASE 3 - WORST SCRIPT 6000 8000 10000 MUSIC (SONGS + BGM) 16000 20000 20000 REMUNERATIONS 40000 40000 50000 UNIT & EQUIPMENT 25000 30000 40000 F & B 15000 20000 20000 TRAVEL & TRANSPORT 30000 40000 50000 ART & ATTIRE 20000 20000 25000 ACCOMMODATION 15000 20000 25000 EDITING & DI 5000 8000 10000 DUBBING + SOUND FX +dts 8000 10000 10000 VFX 10000 12000 12000 PRINTS + DIGITIZATION 20000 20000 20000 PROMOTION 80000 90000 100000 UNFORESEEN EXPENDITURE 20000 25000 30000 TOTAL 310000 363000 422000
  15. 15. 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 1 2 3 SCRIPT MUSIC (SONGS + BGM) REMUNERATIONS UNIT & EQUIPMENT F & B TRAVEL & TRANSPORT ART & ATTIRE ACCOMMODATION EDITING & DI DUBBING + SOUND FX +dts VFX PRINTS + DIGITIZATION PROMOTION UNFORESEEN EXPENDITURE ATPS – Cost Estimates CASE 1 - LEAST COST USD 310000 CASE 2 – MEDIOUM USD 363000 CASE 3 - WORST CASE USD 422000
  16. 16. COSTS - NOTES Costs increase with number of people going from India to US and the number of shooting days Budgeted for 25 day shoot in US (NJ as base camp) – 10 day road shoot and 15 day Indoors Music costs increase with lyrics and singers Almost all the costs can be individually divided into Cash and Kind requirements Remunerations include the DESIGNERS group as well Art costs are majorly for the marriage hall décor and attire is for the marriage costumes. Travel is designed for 10 people from India for the best and 15 people for the worst cases F & B Costs are taken @ 20 USD per head per day and stay taken @ 40 USD Prints are taken for a general low budget movie - About 15 film prints and 100 digital
  17. 17. Raj Madiraju Director 91 98488 03132 RAJMADIRAJU@YAHOO.COM Thank You

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