End term question papers for Dec 2019. Covers Project Management curriculum for PGDM/MBA students of Indian universities. Useful for other international universities as well.

1. QUESTIONS:
(a) What is PCL's product?
(b) What are the tangible and intangible elements of this service
product?
(c) What are the elements of service quality for a delivery service like
PCL?
(d) In what way does technology influence PCL's service quality?
Section E
Answer any two (2 x 5 = 10)
20 What are the various modes of service delivery in international
trade? Discuss with the help of examples.
21 How is information search behavior different in case of services
as compared to goods? Explain giving suitable examples.
22 Briefly explain the characteristics of a good service guarantee.
Formulate a service guarantee for a fixed Landline telecom
service provider.
Roll No
PGDM End Trimester Examination, March; 2018
Batch 2017-19, Term: VI
Code: DM 602 EM
Product Management
Max Marks: 60 Time: 3 Hours
Section A
Attempt any three Questions (3 x 5 = 15)
1. What is a Product? What are the various types of product, explain
giving example of each.?
2. What are different levels of market segmentation. Explain them
briefly with examples.
3. Describe various stages of New product development process.
4. Identify and explain the product support services which
automobile manufacturers can offer to remain competitive/for
gaining competitive advantage.
5. Define Diffusion process. What are the factors affecting diffusion
of Innovation process?
Section B
Attempt all. Multiple Choice (5 x 1 = 5)
6. ________________ is screening new-product ideas in order to
spot good ideas and drop poor ones as soon as possible.
I. Idea generation
II. Concept development and testing
III. Idea screening IV. Brainstorming

2. 7. A ___________________ is a detailed version of the idea
stated in meaningful Consumer terms.
I. Product idea
II. Product image
III. Product concept
IV. Product feature
8. Sterilization packaging systems have an impact on:
(a) Instruments
(b) Healthcare acquired infection
(c) Healthcare costs
(d) All of the above Product development
9. Which one of the following is not accurate descriptions of
reasons why new products fail?
a) Although the market size was correctly estimated, the
product idea itself was not good.
b) The actual product was not designed as well as it should have
been.
c) The new product was priced too high.
d) The new product was advertised poorly.
10. Differentiation in pricing for various geographical customer
a) Price skimming
b) Psychological pricing
c) Pricing variations
d) Geographical pricing
Section C
Write Short Notes on five (5 x 4 = 20)
11. Product classification
12. Sales Analysis
13. Product Life Cycle (PLC)
14. Aggregate Market factors
15. Elements of product strategy
16. Service guarantees
17. Customer acquisition
18. Financial analysis for product management.
Section D
Compulsory Question (10 marks)
19. Premier Courier Ltd.
Premier Courier Ltd. (PCL) is an innovative overnight delivery company
that helped change the way companies do business. It was the first
company to offer an overnight delivery system, but the company markets
more than just a delivery service. What PCL really sells is on-time
reliability. The company markets risk reduction and provides the
confidence that people shipping packages will be "Absolutely, positively,
certain their packages will be there by 10.30 in the morning".
In other words, its customers buy more than just delivery service they
buy a solution to their distribution problems. For example, a warehouse
designed and operated by PCL is part of the distribution Centre for a very
large computer firm.
other organizations, customers can place an order for inventory as late
as midnight, and the marketer, because of PCL's help, can guarantee
delivery by the next morning. PCL has positioned itself as a company with
a service that solves its customers' problems.