This small article presents a brief summary on Target Setting approach

1. Shubham SouravShubham Sourav
Target Achievement for Organizational Quality
1
Author: Shubham Sourav

2. Shubham SouravShubham Sourav
Plan
Key Terminologies
2
Terminologies Denotes What?
Vision/Mission/Aim Where you would ideally like to reach
TARGET/ Stretched
target/Goal/Objective
Where you would like to, and should be able to
reach
PLAN/Standard/Minimum
standard/Planned performance
Where you are expected to reach, and will be
held to account for not reaching
Forecast/ Expected results/ Actual
Where you are expected to reach if you carry
on as at present
KPIs/KPMs/KAIs/KMIs How you measure performance
Vision
Mission
Goals Objectives Targets Actual
Actual
Performance
Actionable and
Achievable
Milestones
Aspirational
Milestone
Means to
achieve Goals
MILESTONESDESTINATION

3. Shubham SouravShubham Sourav
Insights into the Plans and Targets
3
Achievable Milestone/ Actionable
Items
Improve with “Existing” and “Take
a Leap”
HOW to GO: Implementation
PLAN
Aspiration of the Management
Look “Beyond the Current
Situation”
WHERE to GO: Planning and
Target Setting
TARGET
20
24
22 22
16
0
10
20
30
Q1 Q2 Q3 Q4
KPI Name X
Target Plan
24
22 22
16
25
23
21
15
10
15
20
25
30
Q1 Q2 Q3 Q4
Actual Deployment
Plan Actual

4. Shubham SouravShubham Sourav
Types of Plan Achievement in typical functions/units
4

Time Series➔

Time Series➔

Time Series➔

Time Series➔

Time Series➔

Time Series➔
A B C
D E F
A B C D E F
Planning Stagnant Stagnant Varying Stagnant Varying Varying
Plan Achievement      
Gap btw Plan and Actual Constant Decreasing Decreasing Increasing Increasing NA
KPI Improvement NO Little Yes NO Yes High
Note: Plan here is representative in natureLegend: - - - -: Plan | ____: Actual

5. Shubham SouravShubham Sourav
Types of Plan Achievement in typical functions/units
5
0
10
20
30
Jan Feb Mar Apr May June Jul Aug
KPI A
Plan Actual
0
20
40
Jan Feb Mar Apr May June Jul Aug
KPI B
Plan Actual
0
10
20
30
Jan Feb Mar Apr May June Jul Aug
KPI C
Plan Actual
• The plan is never
achieved and there is a
continuous gap between
P~A
• Plan is flat over a period
of time which does not
showcase the zeal of
Continuous Improvement
• The actual too is almost
stagnant and no
improvements can be
seen
• Plan needs to be
revised
• The plan has been
achieved at a point
• Actual is above the plan
and the plan has not
been revised since it has
been achieved last.
• Continuous Improvement
can be seen but the plan
for the same was not
there.
• New Plan has to be
devised once it has been
achieved
• The plan is never achieved
and there is a continuous
gap between P~A which is
increasing.
• Planning has got no logical
basis and oversees actual
resources.
• The actual too is worsening
and no improvements can
be seen
• Plan needs to be revised
and Improvement
Projects need to be taken
up
TYPE 1 TYPE 2 TYPE 3

6. Shubham SouravShubham Sourav
Set Logical Targets!
6
For Improvement Activities,
Target helps in:
• Prioritizing tasks
• Defining direction of work
• Focusses attention and
resources
• Motivated Team
Should be S.M.A.R.T
Should be realistic but Challenging
Targets are not meant to be
achieved always; however
they should aim at
improvements, continuously
• Half-Life Concept
• Benchmarking
• Historical Records
• Statistical Validation
TARGET
SETTING

7. Shubham SouravShubham Sourav 7
THANK YOU!