This is part of an Educational Project in Leadership and Motivation. This has components with Strategy Development, and Hoshin Kanri.

1. YMCA TWIN TIER
HOSHIN KANRI
STRATEGY DEPLOYMENT
GREGG REYNOLDS

2. INTRODUCTION
Gregg Reynolds
• YMCA Member for 6 years
• Multiple Ironman Triathlon Finisher
• Lean Manufacturing Specialist for GE – Bradford, PA
• Lean Certified and Six Sigma Trained
• Project as part of Bachelor’s in Organizational Leadership –
MGMT 321 – Leadership and Motivation
Pennsylvania State University

3. ASSESSMENT
• Very structured strategy at high levels
• Question as to fit of programs to needs in community
• What programs do we change/revise? What programs do we replace?

4. WHAT IS HOSHIN KANRI?
• “Hoshin Kanri” is Japanese for “Strategy” and “Execution”
• Part of Lean Continuous Improvement Methodology
• Establishes connection between high level strategy/plans and “stepping
stones” to get there – breaks up “whole” into “pieces” to manage easier
• Corollaries in Project Management / Project Planning / Portfolio Management
• “Plan” – “Do” – “Check” – “Adjust”

5. HOW DOES THIS RELATE TO STRATEGIC MANAGEMENT?
Steps in Strategic Management
• Vison - Clarity about future state of organization
• Objectives - Outcome Statements
• Strategy - How are we going to do it.
• Implementation -
• Monitor/Evaluate -

6. CORPORATE
Strategy (Quality / Delivery / Cost) – TIER I
“Site must achieve 15% reduction in scrap cost”
“Site must achieve OTD of 95%
“Site must achieve 6.5% reduction in cost”
Value Stream Objectives – Tier II
Product Line A must reduce scrap by 10%
Product Line B must reduce scrap by 20%
Product Line C must reduce scrap by 15%
Product Line A must achieve OTD of…..
Project/Goal Management– TIER III
Project A must reduce scrap by $1,000
Project B ……..
YMCA
HOW DOES IT FIT?
Strategy
Youth Development
Healthy Living
Social Responsibility
Site / Association Objectives
10% increase in membership
Reduction in Operating Cost by 10%
(Insure SMART Objectives)
Program/Goal Management
Youth Basketball Program at Bradford must….
Youth Gymnastics Program at Bradford must….
(Insure SMART Goals)

7. HOW?
• Objectives / Goals Cascade Down
• Results Flow Up
• Decisions center around revising or replacing

8. TOOLS – GOAL DEPLOYMENT MATRIX
l Wellness Referral Program
l Personal Wellness Coaching
l Water Therapy
l Croup Exercise Classes
l Health Fairs and Lunch and Learns
l Early shildhood Learning
l After School Program
l Youth Wellness
l 6th Grade Initiative
l Summer and Holiday Camps
l Teen Development
l Aquatics
l Youth super Sports
l Fund the Mission
l Annual campaign
l Volunteerism
l Partnering
l Community and Family Events
l Partners / Collaborations
l Active Older Adults
Objective Category
Youth Development
Healthy Living
Social Responsibility
Expand Membership by 10%
Achieve NPS of 7.5
Impact 8,000 adults
Impact 6,500teens
Impact 3,000 seiniors
Increase volunteer base to
Program Captain
Goal Categories
Quality, Cost, Delivery Goals
Month 1
Month 2
Month 3
Youth Sports
Goal 1 - Participation Achieve 200 participants
Goal 2 - Budget Performance Under 1,000 in expenses
Goal 3 - Impact Results
Goal 4 - Net Promotor Score Results Achieve 9.0 NPS Score
Goal 1 - Participation
Goal 2 - Budget Performance
Goal 3 - Impact Results
Goal 4 - Net Promotor Score Results
Goal 1 - Participation
Goal 2 - Budget Performance
Goal 3 - Impact Results
Goal 4 - Net Promotor Score Results
Goal 1 - Participation
Goal 2 - Budget Performance
Goal 3 - Impact Results
Goal 4 - Net Promotor Score Results
Goal 1 - Participation
Goal 2 - Budget Performance
Goal 3 - Impact Results
Goal 4 - Net Promotor Score Results
Goal 1 - Participation
Goal 2 - Budget Performance
Goal 3 - Impact Results
Goal 4 - Net Promotor Score Results
Program Youth Basketball League - Olean Bradford
Program Youth Basketball League - Wellsville
Program
Youth Soccerl League - Olean Bradford
Program Youth Soccer League - Wellsville
Program Family Prime Time
Program Turkey Trot
Strategic
Goals
Program

9. OTHER TOOLS
• Program Charter
• Definition of Goals
• Feedback loops
• Reporting Structures
• Structured Review avenues

10. HOW DOES THIS HELP THE YMCA’S MISSION?
• Allows Leaders to set vision and goals
• Employs Management by Objectives, Path Goal Theory
• Visual/Visible performance for fast decisions/feedback
• Involves leaders at all levels to perform their work in
harmony with the overall goals and strategy of the
organization. Behavior is consistent with goals.
• Key support component to Organizational Change and
Organizational Effectiveness.

11. RECCOMENDATION
• Use Hoshin Kanri toolset to continually monitor
achievement of programs toward strategic goals
• Templates and framework will be provided