The Godrej Group was founded in 1897 in Mumbai, India by Ardeshir Godrej and Pirojsha Burjorji Godrej. It operates worldwide with 28,000 employees and annual revenue of Rs. 2476 crore in 2018. In 2008, the company redesigned its logo to represent modernity, technology, and appeal to youth, as tastes and fashion change rapidly. The new logo retains the original font for continuity while incorporating citrus green, sky blue, and ruby red to represent growth, innovation, and passion. Godrej products are used by 40% of the Indian population daily, including soap, refrigerators, locks, and furniture.

2. The Godrej Group : Company Profile
• Founded : 1897
• Founder : Ardeshir Godrej and Pirojsha Burjorji Godrej
• Headquarters : Mumbai, India
• Area served : Worldwide
• Chairman : Adi Godrej
• Revenue (2018) : Rs. 2476 crore
• Profit (2018) : Rs. 405 crore
• Employees : 28,000
• Website : http://www.godrej.com

3. • 1894 - Ardeshir Godrej was a
lawyer-turned-locksmith.
• 1895 - Vision of “Made in India”
products.
• 1897 - Started manufacturing locks
under “Anchor” brand. Later Godrej
group came into existence.
• His Signature is their Logo.

4. • 1902 - Godrej makes its first Indian Safe.
• 1910 - Boyce join hands with Ardeshir Godrej.
• Later Boyce decided to leave the company. But the company name
was retained.
• “Godrej & Boyce Manufacturing Company”.

5. Change in Logo
1897 – 2008 2008 onwards

7. The Need Behind Repositioning The Brand
• Result of a brand valuation exercise conducted by the UK based brand
consultancy Brand Finance.
• The earlier approach was based on the trust, legacy and history.
• But now the positioning is based on modernity, technology and
something appealing to youth of today.
• The tastes and fashion change very rapidly these days. And thus there
was a need to be at par with the competitors in all aspects.
• Changing the logo was one of the decisions in repositioning the
brand.

8. Redesigned Logo
• This logo was launched on 17th April 2008.
• A visual representation of the Godrej
brand’s essence of ‘brighter living’.
• The change in the logo symbolizes Godrej’s
new corporate identity and the
refurbishment of its master brand.
• The aim is to consolidate Godrej’s presence
in the various business areas.
• The new logo retains the original font for
reasons of continuity and empathy

9. Significance of various colors in the logo
According to Ashutosh Tiwari, executive vice-president, strategic
marketing, Godrej
• Citrus green is about expression, representing growth, harmony with
nature and renewed life.
• Sky blue embodies progression – big ideas, blue sky thinking, technology
and innovation.
• Ruby red reflects cherished experiences – passion, indulgence, energy
and dynamism.
• The typeface connotes continuity, a strong sense of empathy built on the
strong foundation of Godrej trust.

10. Impact of Godrej
• Godrej touches the lives of 470 million Indians everyday.
• 40% of Indian Population uses at least one Godrej products every
single day.
• Godrej sells 6 billion candies a year, that’s approximately one candy
for every man, woman and child on the planet.
• Godrej produce over 1 billion cakes of soaps a year.
• Business Week lists GCPL amongst Asia’s 100 fastest growing
Companies.
• Three out of every four Indian banks are secured by Godrej.

11. • Godrej Interio is the India’s Largest furniture brand.
• Godrej sells one refrigerator every 30 seconds in India.
• Godrej & Boyce Mfg Company – the last manufacturers of typewriters
in the world.
• Godrej made the first 100% CFC free refrigerators which ignited the
go-green revolution in industry.
• Godrej Locks is celebrated over the years (112 years) for the trust
bestowed by its customers across the globe.
• Godrej Material Handling is India’s Largest manufacturer of lift trucks.

13. THANK YOU !!!