Company Analysis Report For Godrej Properties

1. GODREJ PROPERTIES
Happiness is a place called
Submitted By:-
Kamesh Dwivedi

2. Godrej Properties aspire to be the nation's top real estate company, while continuing to be the most trusted
name in the industry.
Godrej Properties shall deliver superior value to all stakeholders through extraordinary and imaginative spaces
created out of deep customer focus and insight.

3. Business Profile
 Godrej Properties brings the Godrej Group philosophy of innovation, sustainability and excellence to
the real estate industry.
 Godrej Properties development combines a 119–year legacy of excellence and trust with a
commitment to cutting-edge design and technology.
 Godrej Properties is currently developing residential, commercial and township projects spread
across approximately 11.89 million square meters in 12 cities.
 In the last 3 years, Godrej Properties has received over 150 awards and recognitions, including the
"Real Estate Company Of The Year" at the Construction Week India Awards 2015
 "Most Reliable Builder for 2014" at the CNBC AWAAZ Real Estate Awards 2014, “Innovation Leader in
Real Estate” award at the NDTV Property Awards 2014 and “Popular Choice - Developer of the Year”
award by ET NOW in 2013.

4. Top Management
Mr. Adi Godrej
Chairman Emeritus
Mr. Nadir B. Godrej
Director (Non-Executive)
Mr. Jamshyd N Godrej
Director(Non-Executive)
Mr. Amitava Mukherjee
Independent Director
Mr. Pirojsha Godrej
Executive Chairman
Mr. Mohit Malhotra
Managing Director & Chief Executive
Officer

5. Financials
 Godrej Properties is one of the leading real estate
development companies in India and is based in Mumbai.
 Godrej Industries Limited, currently holds 69.43% of our equity share capital.
 The total area under development currently is 7.6 million Sq mt ( 82 million Sq ft).
Parameters
MAR'16
(₹ Cr.)
MAR'15
(₹ Cr.)
MAR'14
(₹ Cr.)
MAR'13
(₹ Cr.)
MAR'12
(₹ Cr.)
Share Capital 108.13 99.68 99.12 78.05 78.04
Total Current Liabilities 3,081.54 2,649.86 2,177.72 1,099.04 1,362.68
Total Liabilities 5,347.43 4,727.35 4,301.43 2,921.06 3,015.10
Total Current Assets 4,081.62 3,714.89 3,612.42 2,417.64 2,720.65
Total Assets 5,347.43 4,727.35 4,301.43 2,921.06 3,015.10
Contingent Liabilities 145.79 103.38 83.03 72.22 38.74

6. Organization Structure
 Typical Hierarchical Structure

7. Organization Culture
 Attention to details: Company takes all the project very precisely and
stick highly to the set standards.
 Innovation & Risk Taking: Being a big player of real estate industry
Godrej offers place for new and innovative ideas.
 Stability: Being one of the oldest Indian firms Godrej holds the place
of India’s one of the most stable group.
People Oriented: Godrej holds a very vast and diversified human pool.
It focuses on the employee overall development and helps them in
maintain their work life balance.
 Outcome Oriented: Teams in Godrej works mainly to maintain their
quality and goodwill.

8. SWOT Analysis
Strengths
1. Leader among India’s FMCG companies
2. Some brands in 100 most trusted brands
3. Presence in more than 60 countries
4. Over 1,300 full-time employees
5. Widespread distribution network across India
Weakness
1. Market share is limited due to presence of
other strong FMCG brands
2. Godrej products has stiff competition from big
domestic players and international brand
Opportunities
1. Tap rural markets and increase penetration in
urban area
2. Mergers and acquisitions to strengthen the
brand
3. Increasing purchasing power of people
thereby increasing demand
Threats
1.Intense and increasing competition amongst
other FMCG companies
2.FDI in retail thereby allowing international brands
3.Competition from unbranded and local products

9. PESTEL Analysis

10. Stakeholders & their Impact
 Board of Directors: Major strategies are developed and decided by BOD. Hence they highly
effect the firm.
 Investors: Godrej draws a huge amount, every financial year from its customers and invest it in
further advancements of business.
Customer: End users plays a very important role in managing the name and place of any firm in
market. Customers can highly effect the firm.
 Contractor: Contractors working for firm can have serious impact on company working profile.
 General Public: Goodwill for Godrej is the result of the trust that general public has shown in
this name. Public can majorly effect the company’s name and profits.

11. Five strategies executed by Godrej
 Two-pronged strategy for growth: On one hand, it is planning to expand its product portfolio
and augment its market share in the domestic market. On the other hand, it has set sail for
overseas markets.
 Outward bound: Godrej is going in for international acquisitions with twin strategies -
diversifying risk and tapping new markets.
 Tax benefits: The company will get 100 per cent excise exemption for 10 years in the north-east
and Himachal and 100 per cent income tax exemption for five years and 30 per cent for another
five years.
 Competition: The company operates amid stiff competition. To fight competition, Godrej has
been introducing new variants and brands.
 Sector story: The sheer size of the market in India provides good opportunities, despite
competition and possible cost pressures if international raw material prices fluctuate.

12. Two future recommendations for future
 Go Green Initiative:
 Technical Development:
1. Water Recycling and reusing
2. Achieving zero waste and carbon neutrality
3. Having higher quality products for lower section of population
4. Using 30% of energy from renewable energy sources.
1. Low priced raw material to manufacture high quality products
2. Faster and higher volume production
3. More qualified professionals to operate machines
4. Newer chemical manufactured after following the trend of global
market.

13. Sources
 www.godrejproperties.com
 www.slideshare.net
 http://www.rediff.com/money/2006/jun/12godrej.htm
 www.thehindubusinessline.com/bline/2003/01/17/stories/2003011702010400.htm

14. Thank You