PPT Shows Porter's five force model and STP (segmentation, Targeting, and Positioning) of BIMTECH

1. ANALYSIS
OF
BIMTECH
PRESENTED BY-
SHIVAM SHARMA

2. PORTER’S 5 FACTOR MODEL
OF
MARKET PROFITABILITY

4. CURRENT SEGMENTATION, TARGETING
AND POSITIONING
SEGMENTATION
 Students in the age group of 20-27.
 Students all over India
 Middle and upper class
TARGETING
 Niche market
POSITIONING
 Good placements
 Best return on investment
 Top 25 B schools in India

5. CURRENT MARKETING MIX
PRODUCT
 Education (PGDM & PHD)
 Campus placement
 Educational training
 Accommodations
PRICE
 16 lacs
PLACE
 No intermediary
PROMOTION
 Social media
 Billboards
 Scholarship offers

6. FUTURE SEGMENTATION, TARGETING
AND POSITIONING
SEGMENTATION
 Students above the age of 17.
 Students all over India, programme offered right after high school.
 Lower Middle to upper class
TARGETING
 Undifferentiated product
POSITIONING
 extraordinary placements
 Best return on investment
 Top 10 B schools in India

7. FUTURE MARKETING MIX
PRODUCT
 Distance learning programmes
 Under Grad courses
 Post grad courses
PRICE
 4-16 lacs
PLACE
 Online
 Pan India
 Residential programmes
PROMOTION
 Social media
 Billboards
 Scholarship offers