This presentation was prepared by Madhav Agrawal during an internship under Prof. Sameer Mathur, IIM Lucknow

1. New Android App

2. 1.

3. The number of Indian students going overseas to study rose a
stunning 256% – from 53,266 to 189,629 – in just nine
years(2000–2009)
There were about 103,000 Indian students in the US in the
academic year 2013-14, more than double the number of students
15 years ago

4. • Industry guesstimates suggest that 2.5 lakh-3
lakh students from India travel abroad every
year to study
• Most of the students are not able to get first
hand information about their dream college
and waste a lot of money in trying out
different options

5. Introducing
A bridge between those who want help and those want to help

6. 2. Situation Analysis

7. 2.1

9. • Best mentors from more than 100 colleges around
the world
• Algorithm to match the best mentor based on the
requirements of the aspiring students
• Authentic information about the famous colleges,
what do they expect from an applicant, facilities,
faculty quality, ranking across the globe
• Services provided at cheaper prices than the rival
firms

10. Strategic Assets
• Mentors from top universities
• User friendly app
• Fast and efficient functioning of the app
• Regular news feed about tests and application deadlines
• Untapped approach to provide foreign education consultancy

11. Current Product Line

12. Video chat with mentors from your dream college
Mentor guidance on SOPs, LORs, Interview Prep, Housing and loan advice
Package deals consisting of various services for a certain number of
universities
News feed to keep the students updated about important dates
Articles on how to go abroad and how to prepare for it from experts

14. It will occupy a unique position in market as the app
serves much more services than its competitors
An obvious choice for a
generation which uses
mobile for a good amount of
hours daily and need
knowledge on foreign
education
The app would be able to tap
into the rising number of
students who want to study
abroad

15. 2.2 Market Overview

16. Potential
Customers

17. • Young students who
aspire to go for foreign
education or want to be
aware about it
• Foreign students who
want to extra money by
providing consultancy
services

18. Potential Competitors

19. GradTrain
4.2 Rating4.5 Rating 4.4 Rating
Existing Apps

20. Easy accessibility of services
Can enter in the South Asian markets at a low cost
Can attract the target segment due to cheaper prices

21. Strong competition from established education institutes
Fear of competition from other related apps
Cheap price might be equated to average quality of services
Fear of competition from new entrants

22. 2.3

23. Young teenagers in high school
(17-19 years)
College students (20-23 years)
Job workers (22-27 years)

24. 3. Goal
10 lakh downloads within the first 5 years
Monthly revenue - $ 200,000
Market Share value of more than $100
Expand into all the South Asian countries

25. 4.

26. 4.1

27. Services easy to access from a
mobile
Foreign Education
consultancy from
mentors studying
in universities
Services provided at
competitive prices

28. Related news feed to keep the student
updated
Tips for
preparation for
entrance tests,
LORS,SOPs and
scholarships

29. Characteristics of the customers

30. • Young students aspiring to go
abroad
• The students can either pay
themselves or willing to take a
loan for it
• Willing to pay some amount to
get first hand credible
information
• Require the services anytime on
the touch of their cell phone

31. Collaborators

32. Free sources like quora , blogs and
newspapers
Education institutes who deal with
similar problem but don’t have
online presence
Mentor students
studying abroad
Education
counsellors

33. Channel Member

34. Communication partners
Social Media
Advertorial
Sponsors

35. Their Strategic Goals
• Profit sharing
• Positive recognition and publicity
• Gain new consumers and ensure loyal customers
• Establish positive brand image
• Publicity of collaborators for their contribution

36. Developer’s team: to
develop the app on
android
Marketing team: to
design a marketing
strategy for the app
Content Generation
team: to develop content
on a regular basis for the
app

37. Finance Team: to
manage the expenses
and costs of all the
units
Customer care: to look
into the customer
feedback and
ensuring the comfort
of the mentors

38. Competitors

39. GradTrain
4.2 Rating4.5 Rating 4.4 Rating
Existing Apps

41. Economic Context
• Currently, there are 1,252,777 apps available in the App Store,
and as many as 60 thousand apps are added per month – and
this rate is itself growing
• In such a scenario, Go Abroad needs to be cost efficient in their
operations in order to be competitive

42. Open support from Google and the development
community makes app building an easy task
It is easy in India to get
a development work
done at cheap rate since
the IT sector is being
flooded with
professional developers
everyday who are
desperate to get work
experience

43. 4.2

44. The customer get the best foreign education consultancy from mentors
studying in their dream college at a competitive price
This also makes the information authentic

45. Collaborator Value
They would generate great revenues by publishing
Friend Abroad and would also get publicity through
advertorials in our app

46. The company would be providing the employees with good pay,
ensuring an open and friendly working environment. A rigorous
advertising campaign would also certain good return to the
stakeholders
Company Value

47. 5. Tactics

48. 5.1 Product
An interactive and user friendly mobile app which provides
consultancy regarding foreign education information at the
touch of their mobile phone

49. 5.2 Services
• Regular news feed on important updates regarding foreign education
and important tests which can be personalized
• Interactive search feature for finding desired universities and mentors
along with the services that they provide
• Large scheme of services to choose from and as well get benefits of
package deals
• The app will have a sleek design and look to attract youngsters which
will be functional offline as well

50. 5.3 Brand
Slogan: follow your dream
The brand would create a milestone in the education sector and
would bridge the gap between those who need help and those
who want to help

51. 5.4 Price
Free version: The free version of the app would have articles on
why should one go to abroad, how to decide about it, important
info and dates regarding the university deadlines and entrance
tests

52. Premium version: The premium version of the would have all
the consultation services starting at $14.99 for a period of 2
weeks and premium reading content on the app
5.4 Price

53. 5.5
Encourage the students to use Go Abroad for all their queries
Services are provided at a cheaper price that in the market currently
Content of the app of the is updated on a daily basis
Mentors would get an easy way to earn extra money

54. 5.6 Communication
• Word of Mouth
• Social Media such as Facebook, Twitter and
Quora
• Releasing advertising videos on youtube
• Popular blogs and articles related to foreign
education
• Sponsoring college fests to spread the word

55. 5.7 Distribution

56. 6. Implementation
6.

57. 6.1 Infrastructure
Collaborators would be communicated via marketing head for
publicity related matters
CEO
Marketing head Finance Head
Customer
Relations Head
Content Team
head
Developer
Head
Finance TeamCustomer
Relations Team
Content
Generation team
Developer
Team
Marketing
Team

58. 6.2 Processes
• developing the beta version of the app, collection of
information and mentor database
• strategies to attract the loyal customers of competitors and
thoroughly study their weaknesses
• Preparation of the ad campaign for the app
• trial of the beta version

59. 6.3 Schedule
• 1st – 6th month: developing the beta version of the app,
collection of information and mentor database
• 7th month: trial of the beta version and start of the
publicity campaign
• 8th month: launch of the official app

60. S
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61. Disclaimer
Created by Madhav Agrawal, BITS Pilani Goa Campus during
a marketing internship by Prof. Sameer Mathur,IIM Lucknow