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Competitive landscape of the retail industry in india
The retail industry in India is large and growing, contributing 22% to GDP. While organized retail currently makes up only 5-14% of the total retail market, this sector is expected to grow significantly to $450 billion by 2015. Key players in the Indian retail market include Tata Group, Reliance Retail, and Future Groups. A SWOT analysis of Westside showed strengths in its brand name and customer base, but weaknesses in product range and differentiation. The industry has opportunities for growth due to rising incomes and urbanization, but also faces threats from local and organized retailers.
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Competitive landscape of the retail industry in india
- 1. Competitive Landscape ofthe Retail Industry in India By: Prakhar Bhargava MBA – TECH (4th year) Narsee Monjee Institute of Management Studies University By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 2. Retail Sector • GDPContribution: 22 % • Organized Retail Sector: Grow from 5% to 14-18% of the total retail market in 2015 • Apparel & food and grocery, is leading the growth of organized retailing in India • Sector expected to touch $450 billion by 2015 • To be one of the top 10 markets in the world • To create 1.6 million job opportunities Source: Mckinsey Report: Indian Retail Market By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 3. Classification of RetailSector Retail Sector Organised Supermarket Hypermarket Speciality Store Cash & Carry Department Store Unorganised By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 4. Market Segmentation Source: IndiaRetail Report 2013, Images Group By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 5. Key Players • TataGroup • Reliance Retail • Landmark Group • K Raheja Corp Group • Future Groups • Fab India • Life Style • Bharti Retail • Globus By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 6. Market Share Source: BradstreetRetail Sectoroverview, India Retail Report 2013, Images Group By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 7. Market Positioning Strategies •Shoppers Stop: – Global Premium Retailer Outlet – Family store delivering complete shopping experience • Westside: Fashion at affordable price • Big Bazaar: “isse sasta aur accha kahin nahin” • Pantaloons: – Initially used Tagline “0-80” age group. – Family Store targeting middle and upper class customer By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 8. Market Positioning Strategies •Easyday: – Fulfil everyday needs of its customers – By providing large variety of products at lowest prices and a convenient shopping experience • Globus: – Youth Fashion Brand – Stylish & Trendy – Provides trends from across the world to match the lifestyle and global inspiration of youth at affordable prices By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 9. SWOT ANALYSIS -Westside Strength • Brand name of Tata • Good Customer Base • Quality & Branded Stuff • Location Advantages Weakness • Less product Range for Middle Class • Lack of Differentiation • Poor Inventory turn & Stock Availability Opportunity • Huge untapped market • Rising disposable income • Urbanization Threat • Competition from Local Retailers • Competition from Organised Retailers like Globus, Pantaloons etc By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 10. Summary • Indian RetailMarket with only 8 % of organised retail sector has immense untapped potential. • It is expected to touch $ 450 billion by 2015 • Increasing population of India & rising disposable income makes India’s retail market as one of the best market to invest in. • 100 % FDI in Single Brand Retail company makes Indian Retail as a lucrative market for foreign companies. • Indian Retail Market is mostly dominated by domestic companies. By: Prakhar Bhargava (MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)
- 11. By: Prakhar Bhargava(MBA -TECH 4th year, Narsee Monjee Institute of Management Studies University, Mumbai)