The document summarizes the Marketing specialization program at the Delhi School of Communication (DSC), which has offered the program for over 21 years. The program covers key marketing concepts and strategies to prepare students for careers as marketing managers and directors. Applicants who have completed higher secondary education are eligible to apply for the 2-year integrated marketing communication program, which involves a personality interview as part of the admission process.

1. DELHI SCHOOL OF COMMUNICATION
WWW.DSC.EDU.IN

2. The Marketing specialization has been a critical part
of the DSC 2 year integrated marketing
communication programme for over 21 years now.
The DSC alumni have made their mark in the industry
and are today leading various departments and
organisations as marketing managers and directors
or as brand managers. The module aims to
familiarize students with key Marketing concepts and
their applicability in real-time situations. DSC is one
of the best institutes for Marketing Courses in Delhi.

3. KEY AREAS
The specialization includes all the key areas
of Marketing such as the principles of
marketing, product management, brand
and competition management. It includes
competitive strategies and key marketing
strategies. The course also covers detailed
study of buyer behavior, digital and direct
marketing. Also an in-depth study of rural
marketing and communication and a global
perspective through international

4. ANYBODY WHO HAS COMPLETED HIS HIGHER SECONDARY (
12TH) AND ABOVE IS ELIGIBLE TO APPLY FOR THE
PROGRAMME.
THE APPLICATION FORM IS FREE OF CHARGE
UPON REGISTRATION THE STUDENT WILL BE INVITED FOR A
PERSONALITY INTERVIEW AND UPON CLEARING THE SAME,
THE STUDENT WILL BE INVITED TO JOIN THE PROGRAMME.
Eligibility

5. 321/2, IGNOU Road, Neb Sarai,
New Delhi-110068
admissions@dsc.edu.in
011-29531556, 011-29531559
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The Delhi school of communication
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