Jennifer Lopez - I Aint Your Momma

1. Contemporary Video:
Jennifer Lopez – I Ain’t Your Momma

2. Genre of the Video
The song itself is a pop video and this is embodied
within the video through the dancing and the backup
dancers/vocals. It is very upbeat and dance-invoking,
as seen by the extras who dance alongside Jennifer
Lopez.
The video, when the music begins, is also well-lit and
rather upbeat; with empowerment throughout the
episodic clips. In addition to this, the scenes are rather
comedic as opposed to upsetting or sexualized.

3. Images relation with the
Lyrics
The episodic scenes relate in a great way in regards to
the lyrics as it talks about the women being belittled
and degraded by men, with them abusing their gender
privileges. This is shown throughout the clip through
the different scenes, with Jennifer Lopez dressed up
originally as a housewife who cooks and cleans for her
husband before eventually stating she ‘aint your
momma’ and subsequently shown throwing a meal
over her husband. This is repeated in more than one
scenario, as a factory worker, an assistant and a
woman on a date.

4. Images relation with the
Music
When the music picks up, there are clips of Jennifer Lopez
and her backup dancers picking up their pace and dancing
in rhythm with the music.
In addition to this, when it slows down there are slow
motion clips that indicate that the music has slowed down-
with the beginning shown as each foot step being taken by
Jennifer Lopez click on time with the beat of the music.
Furthermore, the transitions all take place at appropriate
times, switching to the scenes that relate to the lyrics being
heard.

5. Looking/Voyeurism
Within the music video we embody two different
stances, the first being voyeurism as we watch the
events unfold as a bystander but as the song
progresses, the artist (Jennifer Lopez) breaks the fourth
wall by looking at the camera, thus forcing us to be
more than just onlookers and instead immerses us.
This continues to alternate throughout the entire clip,
switching perspectives.

6. Intertextual References

7. Camera Work, Editing, Mise-
en-Scene

8. Narrative?
There is no complete narrative within the video but
rather a series of episodic narratives. The music video
itself begins with a short pre-music video of a woman
in trouble and contacting a talk-show/news show
which is attempting to empower women. With each
episodic scene showing a woman being empowered
and standing up against the male patriarchy which
happens to be dominating society.