1. Introducing
Introducing
Bloody
Technology Entrepreneurship @ Stanford
Venture Lab 2012 – Assignment 02 –
Worst to Best Idea - Advertising
Team – El Salvador, Central America
techventuresal@gmail.com
April.23.2012
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2. Worst Idea:
Real Blood
To Best Idea:
Bloody Energy Drink
By
Team El Salvador
Key Partnership
Supliers
Resellers
Community
Key Activities
Production
Distribution
Marketing
Value Propositions
The only bloody energy drink
Customer Relationships
Communities
Events
Wholesale
Customer Segments
Freaks & vampire fans
Freak venue owner and males aged 18 to 36 Yrs old
who like gotham lifestyle, techno music, late niters
that need lots of energy
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3. Key Resources
Sourcing: fruit extracts from natural strawberries n
Cherries & other red berries
Sales network to reach venue owners
Stock & logistics
Channels
Retail via bars & clubs,
plus online ecommerce, direct sales,
supermarket chains and other stores
Cost Structure
Sourcing
Logistics
Commissions
Advertising
Revenue Stream
Sale of product in massive scale
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4. Bloody is a natural energy drink, will be launched
in the Summer of 2012 in the United States.
Initially will be promoted in college towns, and
areas where the target market - males between the
ages of 18 to 35 yrs old practice sports, dance to
tecno music and live their gotham lifestyle to
the fullest.
The natural ingredients will make a difference from
the competition, most of those drinks use chemicals
or caffeine to boost energy. Bloody will use a secret
formula energy booster from natural ingredients.
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5. Advertisement

6. Introducing
Introducing
Bloody
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7. Giving out the
Bloody flavor that
You love!
Coming to a store near you
Soon!
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8. There is Only One
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9. The Taste that only
Nature has!
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10. Try it Today!
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11. Satisfy your
Thirst for Blood!
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12. With the
Sweetness of Nature
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13. Made out of
Strawberries,
Cherries and
Red berries
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14. ...And our Secret
Energy ingredient
All Natural!
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15. Try it Today!
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16. $4 $4
Save $4 on any
Six Pack
Bloody Drink
( Launch Promo )
Normal Retail Price: $5
Coupon Expires May/05/2012
$4 $4 R

17. Like us on
Facebook for
Special Promos
And Trips to
Bloody Heaven
1.800.bloody
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