2. SERVICE
A service is any activity or benefit that one
party can offer to another which is essentially
intangible and does not result in the
ownership of anything. Its production may or
may not be tied to a physical product.
3. SERVICE MARKETING
It is a sub field of marketing
These are intangible economic activities
It includes marketing of FMCG and
durables
It refers to both B2C and B2B
Financial services, telecommunication
services, hospitality services, air travel,
car rental services etc… are the
examples.
4. SERVICE SECTOR
It is the lifeline for the socio economic growth of
a country.
It is the tertiary sector of the economy
The portion of the economy that produces
intangible goods.
Individuals employed in this sector produces
services rather the products.
Service sector is an important component of any
country's economy.
The service sector is becoming increasingly
important in the economies of developed and
developing country.
5. INDIAN SERVICE SECTOR
India's service sector includes a wide variety of
activities
Hotel and restaurants
Trade
Communication
Storage
Community
Service associated with construction
6. KEY DRIVERS FOR THE
GROWTH OF SERVICE SECTOR
Rapid industrialization
Strong growth in export demand
Supportive government policies
Use of new technologies
Government established SEZs
Growth of IT parks
Availability good good man power
7. REASONS FOR THE GROWTH OF
SERVICE SECTOR
Cultural changes
Development of changes
Changing role of women
Conservation of natural resources
Economic affluence
Increased consciousness of health care
Development of market
8. GROWTH OF SERVICE
SECTOR
Indian economy is the second fastest major
growing economy in the world
India ranks fifteenth in the service output
Indian service sector has increased lot in the
last few years
The sector has been experiencing double digit
since 2004-05
The sector has continued to exhibit vibrant
growth
The share of service sector in the totally GDP
has increased notably from 49.8% to 54%
9. STRENGTH
Good manpower
Highly skilled workforce
High and modern technologies
Dedicated work force
Lower attrition rates
10. WEAKNESS
Lack of financial suppliers
local infrastructure
Political opposition
The cost of telecom and network
infrastructure is higher in India than USA