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SERVICES
Table of Content
Executive Summary……………….….…….3
Advantage India…………………..….……..4
Market Overview and Trends……….……..6
Strategies Adopted………….……..………13
Growth Drivers and Opportunities…..……15
Industry Associations……….......…………26
Useful Information……….......……………..28
For updated information, please visit www.ibef.orgServices3
 The services sector of India remains the engine of growth for India’s economy and contributed 57.12 per cent
of India’s Gross Value Added at current prices in H1 2018-19.
 At current prices, the sector grew 13.09 per cent year-on-year in H1 2018-19.
 India had net service exports of US$ 38.95 billion in H1 2018-19.
 As of 2018, 34.49 per cent of India’s employed population was working in the services sector.
EXECUTIVE SUMMARY
Key Driver of Economic
Growth
 A large pool of skilled IT manpower has made India into a global outsourcing hub. It now commands a 55 per
cent share in the global sourcing market.
 Further, India is the digital capabilities hub of the world with presence of 75 per cent of global digital talent.
Global Technology Hub
 The government’s move to launch ‘Startup India’ aims to create an inclusive ecosystem for entrepreneurs
and push for innovation. Services are a big part of this system. The technology infrastructure required for
such an ecosystem has increased the potential for the sector in India.
 Low setup costs make this sector an attractive investment destination
 India also has reasonably well developed financial markets.
 All these factors make Indian services sector an attractive ecosystem for both the entrepreneurs and the
investors.
Attractive Ecosystem
Source: Economic Survey of India, DIPP, MOSPI, RBI, International Labour Organisation
Note: H1 2018-19 – April-September 2018, P - Provisional
Services
ADVANTAGE INDIA
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ADVANTAGE INDIA
 India is the export hub for software services. It
has a 55 per cent share in the US$ 185-190
billion global sourcing market in 2017.
 India is also becoming a destination for
medical tourism as a result of cheaper but
quality healthcare services.
 India has immense potential in tourism
services and earned Rs 1,84,971 crore (US$
28.70 billion) from tourism in 2017-18.
 Services sector has received the most FDI
inflows between April 2000 and June 2018
totaling US$ 68.62 billion.
 100 per cent FDI for any regulated
financial sector activity under the
automatic route.
 An already established technology base
and infrastructure that will help in the
creation of an ecosystem for other
services.
 Large pool of skilled manpower, especially
in the areas of IT & ITeS available at a
relatively low cost and and a rapidly
increasing youth population looking to
migrate from agriculture to other sectors.
 Government of India is working to remove
many trade barriers to services and tabled a
draft legal text on Trade Facilitation in
Services to the WTO in 2017.
 Government is promoting necessary
services and will charge zero tax for
education and health services under the
GST regime.
 The government has identified 12 sectors
under the Champion Services Sectors
Initiative which is aimed at formulating
cross-cutting action plans to promote their
growth.
ADVANTAGE
INDIA
Source: Economic Survey of India 2016-17, DIPP, NASSCOM
Source: WTO- World Trade Organisation
Services
MARKET OVERVIEW
AND TRENDS
For updated information, please visit www.ibef.orgServices7
SERVICES SECTOR CLASSIFICATION
Source: Indiabudget
Services sector
Road Transport
Trade and Repair
Services
Hotels and
Restaurants
Railways Air Transport
Financial
Services
Real Estate,
ownership of
dwelling and
Professional
Services
Transport,
Storage,
Communication
and
Services
related to
Broadcasting
Public
Administration
and Defence
and Others
Trade, Repair,
Hotels and
restaurants
For updated information, please visit www.ibef.orgServices8
SHARE OF SERVICES SECTOR GROWS AT THE
FASTEST CAGR
846.84
847.76
870.26
976.49
1,007.43
1,088.61
1,268.58
671.32
48.97%
50.03% 50.62%
51.83%
52.48%
52.76%
53.85%
57.12%
44%
46%
48%
50%
52%
54%
56%
58%
0
200
400
600
800
1,000
1,200
1,400
FY12
FY13
FY14
FY15
FY16
FY17
FY18PE
FY19*
Growth of India's Services Sector (GVA at basic price)
Services sector GVA as a percentage of total GVA
Source: Indiabudget, MOSPI (Provisional Estimates of National Income 2017-18 and First Revised Estimates of National Income 2016-17)
Note: PE – Provisional Estimate, CAGR - Compound Annual Growth Rate, Exchange Rate used is average for the year, H1 – April-September 2018, * - April-September 2018, ^ - CAGR
upto FY18
 In terms of overall GDP India ranks 5th in 2017 and was the leader in
services GVA growth in 2016, achieving 7.8 per cent growth.
 India’s services sector GVA grew at a CAGR of 6.97 per cent to US$
1,268.58 billion in FY18PE from US$ 846.84 billion in FY12.
 Growth rate of financial, real estate and professional services was
estimated at 10.75 per cent in FY18. Trade, hotels, transport,
communication and services related to broadcasting were estimated
to have recorded 11.42 per cent growth in FY18.
 At current price, the sector grew 13.09 per cent year-on-year in H1
2018-19. It has contributed about 57.12 per cent to India’s GVA in H1
2018-19 at US$ 671.32 billion.
Visakhapatnam port traffic (million tonnes)
Services Sector GVA at basic prices at current prices (in US$
billion)
CAGR^ 6.97%
For updated information, please visit www.ibef.orgServices9
SERVICE SECTOR PMI
50.9
51.7
47.8
50.3
51.4
49.6
52.6
54.2
51.5
50.9
52.2
53.7
53.2
44
46
48
50
52
54
56
Dec-17
Jan-18
Feb-18
Mar-18
Apr-18
May-18
Jun-18
Jul-18
Aug-18
Sep-18
Oct-18
Nov-18
Dec-18
Source: IHS Markit
Nikkei India Services PMI (Monthly) The services sector is a key driver of India’s economic growth
 Nikkei India Services Purchasing Managers' Index (PMI) reached
53.2 in December 2018.
 The expansion in services activity was driven by increase in new
business. Further, sales activity grew at the strongest pace in the
past one and a half years.
 Moreover, expansion recorded in sector output was the strongest in
the past two years.
For updated information, please visit www.ibef.orgServices10
PERFORMANCE OF INDIA’S SERVICES SECTOR:
SOME INDICATORS
Source: AAI, TRAI, Economic Survey 2017-18
Sector Indicators Unit
Period
2009-10 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19
IT- BPM
IT- BPM service revenues US$ billion 64 106 119 143 154 167 NA
Exports US$ billion 50 87 98 108 116 126 135-137
Domestic US$ billion 14 19 21 35 38 41 NA
Aviation
Airline Passengers (Total) Million 77.4 103.8 115.8 135.0 158.4 308.8 258.06*
Domestic Million 45.3 60.7 70.1 85.2 103.7 243.3 206.55*
International Million 32.1 43.1 45.7 49.8 54.7 65.5 51.51*
Telecom
Telecom Connections
(wireline and wireless)
Million 621.3 933.0 996.1 1,058.9 1,194.6 1,206.2 1,193.72^
Tourism
Foreign Tourist Arrivals Million 5.2 7.0 7.7 8.0 8.8 10.5 9.65~
Foreign Exchange earnings
from tourism
US$ billion 11.1 18.4 20.2 21.1 22.9 28.8 19.68~
Shipping
Gross tonnage of Indian
shipping
Million GT 9.7 10.5 10.5 10.5 12.0 12.6 12.7**
No. of ships Numbers 998 1,209 1,210 1,251 1,338 1,384 1,389**
Ports Port Traffic Million tonnes 850.0 972.5 1,052.5 1,072.5 1,135.6 574.7$ NA
Note: NA - Not Available, $April-September 2017, *April-December 2018, ~April-December 2018, ** - As of June 2018, ^As of November 2018
For updated information, please visit www.ibef.orgServices11
INDIA’S SERVICES TRADE
Source: RBI
 Services exports are a key driver of India’s growth and India ranked
as the eighth largest exporter of commercial services in the world in
2017.
 India’s services exports grew 19.60 per cent year-on-year to US$
195.09 billion during 2017-18P. Services imports rose 22.85 per cent
year-on-year to US$ 117.53 billion during the same period.
 Net Services exports from India grew 14.98 per cent year-on-year to
US$ 77.6 billion in 2017-18P. India had net service exports of US$
38.95 billion in H1 2018-19 (P).
 Exports of travel services witnessed the highest growth, growing
21.99 per cent year-on-year to US$ 28,355.26 million in 2017-18.
Note: G.n.i.e – Government not included elsewhere, P – Provisional, * - Upto September 2018, Updated data up to December 2018 is expected in March 2019
Net Exports of Major Services from India (US$ billion)
6.82
1.72
0.71
-0.01
70.06
0.69
-0.75
1.46
8.84
-0.17
0.81
-0.13
72.19
0.72
-0.37
1.14
1.77
-0.36
0.48
-0.31
37.70
0.55
0.62
-0.23
-10
0
10
20
30
40
50
60
70
80
Travel
Transportation
Insurance
Business
Software
Financial
Communication
G.n.i.e
2016-17 2017-18P 2018-19*P
For updated information, please visit www.ibef.orgServices12
Banking and Financial
Services
Tourism and
Hospitality Services
Telecommunication
Services
Healthcare Services
IT and ITeS Services
Aviation Services
KEY PLAYERS
Source: Company websites, Aranca Research
Services
STRATEGIES
ADOPTED
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STRATEGIES ADOPTED
 Merger - In June 2018, IDFC Bank and Capital First received approval from Reserve Bank of India (RBI) for
their proposed merger. The merger is expected to lead to utilisation of various synergies.
Banking and Financial
Services
 Acquisition - General Atlantic Partners and TPG voiced intentions to bid jointly for acquiring the healthcare
assets of Fortis for US$ 1.80 billion
Healthcare Services
 As the Indian education industry opens up to new innovative ways of learning, Educomp has decided to
explore this opportunity by offering its various online and supplemental solutions to help institutions to
leverage the most of technology
Education and Training
Services
Source: Company websites, Media sources, Aranca Research
 Players are trying to ensure convenience for their customers by providing all services available on a single
portal. For example, makemytrip.com and a host of other websites provide a comprehensive basket of
offerings which include outbound and inbound travel for leisure and business trips, hotels and car booking,
holiday packages within India or abroad, etc
 Players are opting for many channels to maximise sales and ensure convenience for their customers. For
example, Thomas Cook and Kuoni India launched their online portals to compete with others. On the other
hand, makemytrip.com is planning to go for the offline channel to complement its existing portal and has
already launched mobile apps for maximising sales.
 Indian LCC’S are looking forward to increase their ancillary services, without tampering their business
models. This includes services like lounge access, priority boarding, customer loyalty memberships and
customer meals
Tourism and Hospitality
Services
 Merger - In August 2018, Vodafone India and Idea Cellular merged into Vodafone Idea. As of September
2018, Vodafone Idea is India’s largest telecom service provider.
Telecommunication
Services
GROWTH DRIVERS
AND OPPORTUNITIES
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GROWTH DRIVERS OF SERVICES SECTOR
Source: Ministry of Statistics and Programme Implementation, World Trade Organisation
Note: Exchange Rates used are average of each year, provided on slide 30
 Government of India’s push to financial inclusion has led to increased access to the banking system.
 Strong growth in savings in the country have also acted as tailwinds for the banking sector.
Growth in Banking
 Services Exports have acted as a major growth driver of India’s services sector.
 Growth in global exports of commercial services has acted as a catalyst for expansion of India’s services sector
 World commercial services exports have increased from US$ 4.15 trillion in 2011 to US$ 5.25 trillion in 2017.
Services Exports
 Growth in per capita income has resulted in higher domestic demand for various services such as travel and
tourism, healthcare and telecommunications.
 India’s per capita income has increased rapidly from US$ 1,323.50 in 2011-12 to US$ 1,750.74 in 2017-18 and. It is
expected to reach around US$ 6,000 by 2025.
Rise in Per Capita
Income
 Low-Cost Carriers have contributed to growth of the sector
 Rising traffic from smaller towns and cities is a major growth driver
Growth in Aviation
 Growing tourism infrastructure has led to expansion of the tourism and hospitality sector.
 Schemes introduced by Government of India such as Swadesh Darshan Scheme have also contributed to
expansion.
Growth in Tourism
and Hospitality
 Rise in affordability of telecommunication services has been a major factor in driving the growth of the sector
 Shift of Indian residents from low income to high income groups has also been a contributor.
Growth in
Telecommunication
For updated information, please visit www.ibef.orgServices17
INDIAN BANKING SECTOR DRIVING GROWTH IN THE
SERVICES SECTOR
474.18
575.72
801.79
853.35
970.46
1,189.50
1,317.01
1,298.35
1,331.82
1,456.11
1,475.71
1,602.54
1,781.12
1,688.54
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19**
Source: Reserve Bank of India (RBI), Aranca Research;
Note: CAGR - Compounded Annual Growth Rate, Exchange Rate used is average for the year, ^As per Motilal Oswal, * - CAGR upto FY18, ** - As of September 2018
 During FY06–18, deposits grew at a CAGR of 11.66 per cent from
US$ 474.18 billion in FY06 to US$ 1,781.12 billion in FY18. As of
September 2018, deposits in the country stood at Rs 118,501.82
billion (US$ 1,688.54 billion).
 Access to banking system has also improved over the years due to
persistent government efforts to promote banking-technology and
promote expansion in unbanked and non-metropolitan regions.
 At the same time India’s banking sector has remained stable despite
global upheavals, thereby retaining public confidence over the years.
 Strong growth in savings amid rising disposable income levels are
the major factors influencing deposit growth.
 Opportunity:
• Significant growth possible in private sector lending as credit
disbursal by private sector banks is expected to increase.
• Market share of private banks in advances is expected to
increase from 27.7 per cent in 2017-18 to nearly 35 per cent in
2019-20.^
Visakhapatnam port traffic (million tonnes)Growth in deposits over the past few years (US$ billion)*
CAGR* 11.66%
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AVIATION DRIVING GROWTH IN SERVICES WITH
INCREASING PASSENGER AND FREIGHT TRAFFIC
73.35
96.49
116.87
108.88
123.76
143.43
162.31
159.40
169.03
190.10
223.96
264.97
308.75
258.06
0
50
100
150
200
250
300
350
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
Source: Association of Private Airport Operator, Airports Authority of India
 Witnessing a growth of 12.72 per cent over the previous year, total passenger traffic stood at a 308.75 million in FY18, which was recorded at
264.97 million in FY17 in India. Passenger and freight traffic during Apr-Dec 2018 reached 258.06 million and 2.70 million tonnes, respectively.
 Growth in passenger traffic has been strong since the new millennium, especially with rising incomes and low-cost aviation.
 Freight traffic on airports in India is expected to cross 11.4 million tonnes by 2032.
 Opportunity:
• Passenger traffic arising from small cities and towns is expected to witness rapid growth.
• Total passenger traffic in the country is expected to surpass 855 million by 2030-31.
• Rise in passenger traffic is being complemented by the Regional Connectivity Scheme (RCS) and expansion of airport handling capacity of
India.
Visakhapatnam port traffic (million tonnes)
Notes: CAGR – Compound Annual Growth Rate, FY – Indian Financial Year (April – March), *up to December 2018
1.40
1.55
1.72
1.70
1.96
2.35
2.28
2.19
2.28
2.53
2.70
2.68
3.36
2.70
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
Passenger traffic in in India (million)Freight traffic in India (million tonnes)
For updated information, please visit www.ibef.orgServices19
INCREASING EXPENDITURE ON TRAVEL AND
TOURISM IS A MAJOR DRIVER FOR THE SECTOR
22.1
24.4
18.8
22.3
25.5
26.4
20.8
17.8
19.1
19.1
10.3
12.4
42.1
46.2
48.7
60.9
69.3
68.7
77.9
90.2
96.0
96.2
181.7
216.9
0.0
50.0
100.0
150.0
200.0
250.0
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018E
Business Travel and Tourism Spending (in US$ bn)
Leisure Travel & Tourism Spending (in US$ bn)
Source: World Travel and Tourism Council, Make in India, Global Business Travel Association
 The travel and tourism sector forms a major part of the services
industry; thereby increasing expenditure for obtaining this service is
expected to drive growth in the overall services sector.
 The share of travel and tourism in India’s GDP was 9.4 per cent in
2017 and is expected to grow to 9.9 per cent in 2028.
 Leisure and business travel and tourism spending are expected to
increase to Rs 14,127.1 billion (US$ 216.9 billion) and Rs 806.4
billion (US$ 12.4 billion) in 2018, respectively.
 Opportunity:
• Presence of world-class hospitals and skilled medical
professionals makes India a preferred destination for medical
tourism.
• India’s earnings from medical tourism could exceed US$ 9 billion
by 2020.
Visakhapatnam port traffic (million tonnes)Travel and tourism spending (US$ billion)
Notes: IT – Information Technology, E – Estimated
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STRONG GROWTH IN HEALTHCARE SERVICE
SECTOR
Source: Frost and Sullivan, LSI Financial Services, Deloitte, Aranca Research
45
51.7
59.5
68.4
72.8
81.3
104.0
110.0
160.0
280.0
0
50
100
150
200
250
300
2008 2009 2010 2011 2012 2014 2015 2016 2017F2020F
 Healthcare has become one of India's largest sectors both in terms
of revenue and employment. The industry is growing at a
tremendous pace owing to its strengthening coverage, services and
increasing expenditure by public as well private players
 During 2008-20, the market is expected to record a CAGR of 16.5
per cent
 The total industry size is expected to touch US$ 160 billion by 2017
and US$ 280 billion by 2020
 Indian companies are entering into merger and acquisitions with
domestic and foreign companies to drive growth and gain new
markets.
 Opportunity:
• India’s median age of population is expected to increase from
26.7 years in 2015 to 31.4 years in 2030.^
• This increase in median age coupled with rising income levels is
expected to lead to significant growth in demand of healthcare
services.
Visakhapatnam port traffic (million tonnes)Healthcare Sector Growth Trend (US$ Billion)
CAGR: 16.5%
Note: F – Forecast, ^As per UN data
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EXPANDING TELECOM SUBSCRIBER BASE
205.86
300.49
429.72
621.28
846.32
951.34
898.02
846.32
996.00
1,058.86
1,194.58
1,206.22
1,193.72
18.3
26.2
37
52.7
70.9
78.7
74.02
77.5879.38
83.36
92.98
92.84
91.21
0
10
20
30
40
50
60
70
80
90
100
0
200
400
600
800
1,000
1,200
1,400
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
Telephone Subscribers (in million) Teledensity (in percentage)
Source: Telecom Regulatory Authority of India, Aranca Research
Note: CAGR - Compound Annual Growth Rate, * - as of November 2018
 India is currently the second largest telecommunication market and
has the 2nd highest number of internet users in the world
 India’s telephone subscriber base expanded at a CAGR of 17.44 per
cent during FY07-18, reaching 1,206.22 million in FY18. The figure
stood at 1,193.72 million, as of November 2018.
 Tele-density (defined as the number of telephone connections for
every 100 individuals) in India, increased from 17.9 in FY07 to 92.84
in FY18. The figure stood at 91.21 per cent, as of November 2018.
 Opportunity:
• Internet penetration in India has displayed strong growth over the
past few years, yet India is far behind other economies in terms of
internet penetration.
• Consequently, internet subscriber base of India is expected to
grow from 445.96 million in 2017 to 829 million in 2021.
Visakhapatnam port traffic (million tonnes)Growth in total subscribers
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GROWING IT AND IT-ENABLED SERVICES SECTOR
Source: NASSCOM, Aranca Research
24
29 32 32 32 34 35 38 41
50
59
69
76
86
98.5
108
116
126
0
20
40
60
80
100
120
140
160
180
FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18E
Domestic Export
 IT and ITeS sector is the major driver of India’s service sector.
 IT BPM industry revenues increased to US$ 167 billion in FY18 from
US$ 154 billion in FY17.
 The domestic revenue of the IT industry is estimated at US$41 billion
and export revenue is estimated at US$ 126 billion in FY18.
 Opportunity:
• India has emerged as the digital capability hub if the world,
accounting for nearly 75 per cent of the global digital talent pool.
• As global digital spending increases from US$ 180 billion in 2017
to US$ 310 billion in 2020, Indian IT/ITeS industry will be well
positioned to expand significantly
• The rollout of 5G wireless technology in India is expected to bring
US$10 billion global business to Indian information technology
(IT) services firms during 2019-25.
Visakhapatnam port traffic (million tonnes)Market size of IT industry in India (US$ billion)
Note: E – estimate, IT – Information Technology, E – Estimate, Updated data is expected to be released in February 2019
For updated information, please visit www.ibef.orgServices23
GOVERNMENT POLICIES AND INITIATIVES
 SEIS is aimed at promoting export of services from India by providing duty scrip credit for eligible exports.
 Under this scheme, a reward of 3 to 5 per cent of net foreign exchange earned is given for Mode 1 and Mode
2 services.
 In the Mid term review of FTP 2015-20, SEIS incentives to notified services were increased by 2 per cent.
Services Exports from
India Scheme (SEIS)
Source : Economic Survey 2017, Media sources
 Formulation of National Tourism Policy 2015 that would encourage the citizens of India to explore their own
country as well as position the country as a ‘Must See’ destination for global travellers.
National Tourism Policy
2015
 The new 2016 National Education Policy (NEP) considers education as an utmost important parameter in the
country. The 2016 NEP majorly focuses on quality of education as well as innovation and research in the
sector.
National Education
Policy, 2016
 The Union Cabinet, Government of India, has approved the National Health Policy 2017, which will provide
the policy framework for achieving universal health coverage and delivering quality health care services to all
at an affordable cost.
National Health Policy
2017
 The National Digital Communications Policy 2018 envisages three missions:
• Connect India: Creating Robust Digital Communications Infrastructure
• Propel India: Enabling Next Generation Technologies and Services through Investments, Innovation and
IPR generation
• Secure India: Ensuring Sovereignty, Safety and Security of Digital Communications
National Digital
Communications Policy
2018
Note : FTP - Foreign Trade Policy
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GOVERNMENT POLICIES AND INITIATIVES
Source : Economic Survey 2017, Media sources
 100 per cent FDI is allowed under automatic route in scheduled air transport service, regional air transport
service and domestic scheduled passenger airline.
 Approval of 100 per cent FDI in aviation for foreign carriers.
 100 per cent FDI is allowed under the automatic route in tourism and hospitality, subject to applicable
regulations and laws.
 The Government of India allowed 100 per cent FDI in the education sector through the automatic route since
2002.
 For the healthcare sector, 100 per cent FDI is allowed under the automatic route for greenfield projects and for
brownfield project investments, up to 100 per cent FDI is permitted under the government route.
 FDI cap in the telecom sector has been increased to 100 per cent from 74 per cent; out of 100 per cent, 49 per
cent will be done through automatic route and the rest will be done through the FIPB approval route.
 Government has allowed 100 per cent FDI in the railway sector for approved list of projects.
 FDI limit for insurance companies has been raised from 26 per cent to 49 per cent.
FDI Policy
 The GST rates are nil for education and healthcare services; 5 per cent for air transport of passengers in
economy class, transport of goods by rail and vessel, supply of tour operator services (without ITC); 12 per cent
for food and drinks at restaurants without air conditioner, heating system or license to serve liquor, while it is 18
per cent for those having them; 12 per cent for accommodation in hotels, inns, etc for rooms with tariff between
Rs 1000-2500, while it is 18 per cent for those between Rs 2500-7500; 12 per cent for air transport of passengers
in other thane economy class; 28 per cent for entertainment events, cinematograph films, etc, hotels and inns
with room tariff above Rs 7,500.
Goods and Services
Tax (GST)
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HIGH FDI INFLOWS INTO THE SECTOR
68.62
32.23
31.75
24.87
Services Sector
Computer Software &
Hardware
Telecommunications
Construction
development
Trading
Hotel and Tourism
Information &
Broadcasting
Hospital & Diagnostic
Centres
Consulatncy Services
Sea Transport
Source: Department of Industrial Policy and Promotion
 To ensure that India remains an attractive investment, the
Government has brought about a number of reforms such as the
abolition of the Foreign Investment Promotion Board (FIPB) and the
introduction of composite caps in the FDI policy which permits 100
per cent FDI under automatic route for any financial sector activity
which is regulated by any financial sector regulator.
 The services category is the highest recipient of FDI Inflows in India
with total inflow of US$ 68,617.41 million during April 2000-June
2018. Top ten service sectors received US$ 209.72 billion FDI during
April 2000-June 2018.
Visakhapatnam port traffic (million tonnes)
Total FDI Equity Inflows in the top 10 services sectors during
April 2000 – June 2018 (US$ billion)
Services
INDUSTRY
ASSOCIATIONS
For updated information, please visit www.ibef.orgServices27
KEY INDUSTRY ASSOCIATIONS
Indian Banks' Association
Address: Aurobindo Marg, Opp. Safdarjung Airport,
New Delhi –110 003
Phone: 91 11 24622495
Fax: 91 11 24629221
E-mail: dri@dgca.nic.in, dfa@dgca.nic.in
World Trade Centre, 6th Floor
Centre 1 Building,
World Trade Centre Complex,
Cuff Parade, Mumbai - 400 005, India
E-mail: webmaster@iba.org.in
Directorate General of Civil Aviation (DGCA)
Hotel Association of India (HAI)
Address: B-601, Gauri Sadan 5, Hailey Road, New Delhi – 110 001,
India
Tel: 91 11 23358585
Fax: 91 11 23327397
Website: http://www.auspi.in/
Address: B 212–214
Som Dutt Chamber-I,
Bhikaji Cama Place,
New Delhi – 110 066
Phone: 91-11-2617 1110/14
Fax: 91-11-2617 1115
Association of Unified Telecom Service Providers of India
(AUSPI)
National Association of Software and Services Companies
(NASSCOM)
Address: International Youth Centre Teen Murti Marg, Chanakyapuri,
New Delhi – 110 021
Phone: 91 11 2301 0199
Fax: 91 11 2301 5452
E-mail: info@nasscom.in.
Services Export Promotion Council (SEPC)
Address: 3rd Floor, 6A/6, NCHF Building, Siri Fort Institutional Area,
August Kranti Marg
New Delhi-110049
Phone: +91 11-41046327-28-29, +91 11-41734632
E-mail: services.epc@gmail.com
Website: www.servicesepc.org
Services
USEFUL
INFORMATION
For updated information, please visit www.ibef.orgServices29
GLOSSARY
 CAGR: Compound Annual Growth Rate
 FDI: Foreign Direct Investment
 FY: Indian Financial Year (April to March)
 GOI: Government of India
 INR: Indian Rupee
 US$: US Dollar
 Wherever applicable, numbers have been rounded off to the nearest whole number
For updated information, please visit www.ibef.orgServices30
EXCHANGE RATES
Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)
Year INR INR Equivalent of one US$
2004–05 44.95
2005–06 44.28
2006–07 45.29
2007–08 40.24
2008–09 45.91
2009–10 47.42
2010–11 45.58
2011–12 47.95
2012–13 54.45
2013–14 60.50
2014-15 61.15
2015-16 65.46
2016-17 67.09
2017-18 64.45
Q1 2018-19 67.04
Q2 2018-19 70.18
Q3 2018-19 72.15
Year INR Equivalent of one US$
2005 44.11
2006 45.33
2007 41.29
2008 43.42
2009 48.35
2010 45.74
2011 46.67
2012 53.49
2013 58.63
2014 61.03
2015 64.15
2016 67.21
2017 65.12
Source: Reserve Bank of India, Average for the year
For updated information, please visit www.ibef.orgServices31
DISCLAIMER
India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation
with IBEF.
All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced,
wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or
incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval
of IBEF.
This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a
substitute for professional advice.
Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do
they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation.
Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any
reliance placed or guidance taken from any portion of this presentation.

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Services Sector Report - January 2019

  • 1. For updated information, please visit www.ibef.org January 2019 SERVICES
  • 2. Table of Content Executive Summary……………….….…….3 Advantage India…………………..….……..4 Market Overview and Trends……….……..6 Strategies Adopted………….……..………13 Growth Drivers and Opportunities…..……15 Industry Associations……….......…………26 Useful Information……….......……………..28
  • 3. For updated information, please visit www.ibef.orgServices3  The services sector of India remains the engine of growth for India’s economy and contributed 57.12 per cent of India’s Gross Value Added at current prices in H1 2018-19.  At current prices, the sector grew 13.09 per cent year-on-year in H1 2018-19.  India had net service exports of US$ 38.95 billion in H1 2018-19.  As of 2018, 34.49 per cent of India’s employed population was working in the services sector. EXECUTIVE SUMMARY Key Driver of Economic Growth  A large pool of skilled IT manpower has made India into a global outsourcing hub. It now commands a 55 per cent share in the global sourcing market.  Further, India is the digital capabilities hub of the world with presence of 75 per cent of global digital talent. Global Technology Hub  The government’s move to launch ‘Startup India’ aims to create an inclusive ecosystem for entrepreneurs and push for innovation. Services are a big part of this system. The technology infrastructure required for such an ecosystem has increased the potential for the sector in India.  Low setup costs make this sector an attractive investment destination  India also has reasonably well developed financial markets.  All these factors make Indian services sector an attractive ecosystem for both the entrepreneurs and the investors. Attractive Ecosystem Source: Economic Survey of India, DIPP, MOSPI, RBI, International Labour Organisation Note: H1 2018-19 – April-September 2018, P - Provisional
  • 5. For updated information, please visit www.ibef.orgServices5 ADVANTAGE INDIA  India is the export hub for software services. It has a 55 per cent share in the US$ 185-190 billion global sourcing market in 2017.  India is also becoming a destination for medical tourism as a result of cheaper but quality healthcare services.  India has immense potential in tourism services and earned Rs 1,84,971 crore (US$ 28.70 billion) from tourism in 2017-18.  Services sector has received the most FDI inflows between April 2000 and June 2018 totaling US$ 68.62 billion.  100 per cent FDI for any regulated financial sector activity under the automatic route.  An already established technology base and infrastructure that will help in the creation of an ecosystem for other services.  Large pool of skilled manpower, especially in the areas of IT & ITeS available at a relatively low cost and and a rapidly increasing youth population looking to migrate from agriculture to other sectors.  Government of India is working to remove many trade barriers to services and tabled a draft legal text on Trade Facilitation in Services to the WTO in 2017.  Government is promoting necessary services and will charge zero tax for education and health services under the GST regime.  The government has identified 12 sectors under the Champion Services Sectors Initiative which is aimed at formulating cross-cutting action plans to promote their growth. ADVANTAGE INDIA Source: Economic Survey of India 2016-17, DIPP, NASSCOM Source: WTO- World Trade Organisation
  • 7. For updated information, please visit www.ibef.orgServices7 SERVICES SECTOR CLASSIFICATION Source: Indiabudget Services sector Road Transport Trade and Repair Services Hotels and Restaurants Railways Air Transport Financial Services Real Estate, ownership of dwelling and Professional Services Transport, Storage, Communication and Services related to Broadcasting Public Administration and Defence and Others Trade, Repair, Hotels and restaurants
  • 8. For updated information, please visit www.ibef.orgServices8 SHARE OF SERVICES SECTOR GROWS AT THE FASTEST CAGR 846.84 847.76 870.26 976.49 1,007.43 1,088.61 1,268.58 671.32 48.97% 50.03% 50.62% 51.83% 52.48% 52.76% 53.85% 57.12% 44% 46% 48% 50% 52% 54% 56% 58% 0 200 400 600 800 1,000 1,200 1,400 FY12 FY13 FY14 FY15 FY16 FY17 FY18PE FY19* Growth of India's Services Sector (GVA at basic price) Services sector GVA as a percentage of total GVA Source: Indiabudget, MOSPI (Provisional Estimates of National Income 2017-18 and First Revised Estimates of National Income 2016-17) Note: PE – Provisional Estimate, CAGR - Compound Annual Growth Rate, Exchange Rate used is average for the year, H1 – April-September 2018, * - April-September 2018, ^ - CAGR upto FY18  In terms of overall GDP India ranks 5th in 2017 and was the leader in services GVA growth in 2016, achieving 7.8 per cent growth.  India’s services sector GVA grew at a CAGR of 6.97 per cent to US$ 1,268.58 billion in FY18PE from US$ 846.84 billion in FY12.  Growth rate of financial, real estate and professional services was estimated at 10.75 per cent in FY18. Trade, hotels, transport, communication and services related to broadcasting were estimated to have recorded 11.42 per cent growth in FY18.  At current price, the sector grew 13.09 per cent year-on-year in H1 2018-19. It has contributed about 57.12 per cent to India’s GVA in H1 2018-19 at US$ 671.32 billion. Visakhapatnam port traffic (million tonnes) Services Sector GVA at basic prices at current prices (in US$ billion) CAGR^ 6.97%
  • 9. For updated information, please visit www.ibef.orgServices9 SERVICE SECTOR PMI 50.9 51.7 47.8 50.3 51.4 49.6 52.6 54.2 51.5 50.9 52.2 53.7 53.2 44 46 48 50 52 54 56 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Source: IHS Markit Nikkei India Services PMI (Monthly) The services sector is a key driver of India’s economic growth  Nikkei India Services Purchasing Managers' Index (PMI) reached 53.2 in December 2018.  The expansion in services activity was driven by increase in new business. Further, sales activity grew at the strongest pace in the past one and a half years.  Moreover, expansion recorded in sector output was the strongest in the past two years.
  • 10. For updated information, please visit www.ibef.orgServices10 PERFORMANCE OF INDIA’S SERVICES SECTOR: SOME INDICATORS Source: AAI, TRAI, Economic Survey 2017-18 Sector Indicators Unit Period 2009-10 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 IT- BPM IT- BPM service revenues US$ billion 64 106 119 143 154 167 NA Exports US$ billion 50 87 98 108 116 126 135-137 Domestic US$ billion 14 19 21 35 38 41 NA Aviation Airline Passengers (Total) Million 77.4 103.8 115.8 135.0 158.4 308.8 258.06* Domestic Million 45.3 60.7 70.1 85.2 103.7 243.3 206.55* International Million 32.1 43.1 45.7 49.8 54.7 65.5 51.51* Telecom Telecom Connections (wireline and wireless) Million 621.3 933.0 996.1 1,058.9 1,194.6 1,206.2 1,193.72^ Tourism Foreign Tourist Arrivals Million 5.2 7.0 7.7 8.0 8.8 10.5 9.65~ Foreign Exchange earnings from tourism US$ billion 11.1 18.4 20.2 21.1 22.9 28.8 19.68~ Shipping Gross tonnage of Indian shipping Million GT 9.7 10.5 10.5 10.5 12.0 12.6 12.7** No. of ships Numbers 998 1,209 1,210 1,251 1,338 1,384 1,389** Ports Port Traffic Million tonnes 850.0 972.5 1,052.5 1,072.5 1,135.6 574.7$ NA Note: NA - Not Available, $April-September 2017, *April-December 2018, ~April-December 2018, ** - As of June 2018, ^As of November 2018
  • 11. For updated information, please visit www.ibef.orgServices11 INDIA’S SERVICES TRADE Source: RBI  Services exports are a key driver of India’s growth and India ranked as the eighth largest exporter of commercial services in the world in 2017.  India’s services exports grew 19.60 per cent year-on-year to US$ 195.09 billion during 2017-18P. Services imports rose 22.85 per cent year-on-year to US$ 117.53 billion during the same period.  Net Services exports from India grew 14.98 per cent year-on-year to US$ 77.6 billion in 2017-18P. India had net service exports of US$ 38.95 billion in H1 2018-19 (P).  Exports of travel services witnessed the highest growth, growing 21.99 per cent year-on-year to US$ 28,355.26 million in 2017-18. Note: G.n.i.e – Government not included elsewhere, P – Provisional, * - Upto September 2018, Updated data up to December 2018 is expected in March 2019 Net Exports of Major Services from India (US$ billion) 6.82 1.72 0.71 -0.01 70.06 0.69 -0.75 1.46 8.84 -0.17 0.81 -0.13 72.19 0.72 -0.37 1.14 1.77 -0.36 0.48 -0.31 37.70 0.55 0.62 -0.23 -10 0 10 20 30 40 50 60 70 80 Travel Transportation Insurance Business Software Financial Communication G.n.i.e 2016-17 2017-18P 2018-19*P
  • 12. For updated information, please visit www.ibef.orgServices12 Banking and Financial Services Tourism and Hospitality Services Telecommunication Services Healthcare Services IT and ITeS Services Aviation Services KEY PLAYERS Source: Company websites, Aranca Research
  • 14. For updated information, please visit www.ibef.orgServices14 STRATEGIES ADOPTED  Merger - In June 2018, IDFC Bank and Capital First received approval from Reserve Bank of India (RBI) for their proposed merger. The merger is expected to lead to utilisation of various synergies. Banking and Financial Services  Acquisition - General Atlantic Partners and TPG voiced intentions to bid jointly for acquiring the healthcare assets of Fortis for US$ 1.80 billion Healthcare Services  As the Indian education industry opens up to new innovative ways of learning, Educomp has decided to explore this opportunity by offering its various online and supplemental solutions to help institutions to leverage the most of technology Education and Training Services Source: Company websites, Media sources, Aranca Research  Players are trying to ensure convenience for their customers by providing all services available on a single portal. For example, makemytrip.com and a host of other websites provide a comprehensive basket of offerings which include outbound and inbound travel for leisure and business trips, hotels and car booking, holiday packages within India or abroad, etc  Players are opting for many channels to maximise sales and ensure convenience for their customers. For example, Thomas Cook and Kuoni India launched their online portals to compete with others. On the other hand, makemytrip.com is planning to go for the offline channel to complement its existing portal and has already launched mobile apps for maximising sales.  Indian LCC’S are looking forward to increase their ancillary services, without tampering their business models. This includes services like lounge access, priority boarding, customer loyalty memberships and customer meals Tourism and Hospitality Services  Merger - In August 2018, Vodafone India and Idea Cellular merged into Vodafone Idea. As of September 2018, Vodafone Idea is India’s largest telecom service provider. Telecommunication
  • 16. For updated information, please visit www.ibef.orgServices16 GROWTH DRIVERS OF SERVICES SECTOR Source: Ministry of Statistics and Programme Implementation, World Trade Organisation Note: Exchange Rates used are average of each year, provided on slide 30  Government of India’s push to financial inclusion has led to increased access to the banking system.  Strong growth in savings in the country have also acted as tailwinds for the banking sector. Growth in Banking  Services Exports have acted as a major growth driver of India’s services sector.  Growth in global exports of commercial services has acted as a catalyst for expansion of India’s services sector  World commercial services exports have increased from US$ 4.15 trillion in 2011 to US$ 5.25 trillion in 2017. Services Exports  Growth in per capita income has resulted in higher domestic demand for various services such as travel and tourism, healthcare and telecommunications.  India’s per capita income has increased rapidly from US$ 1,323.50 in 2011-12 to US$ 1,750.74 in 2017-18 and. It is expected to reach around US$ 6,000 by 2025. Rise in Per Capita Income  Low-Cost Carriers have contributed to growth of the sector  Rising traffic from smaller towns and cities is a major growth driver Growth in Aviation  Growing tourism infrastructure has led to expansion of the tourism and hospitality sector.  Schemes introduced by Government of India such as Swadesh Darshan Scheme have also contributed to expansion. Growth in Tourism and Hospitality  Rise in affordability of telecommunication services has been a major factor in driving the growth of the sector  Shift of Indian residents from low income to high income groups has also been a contributor. Growth in Telecommunication
  • 17. For updated information, please visit www.ibef.orgServices17 INDIAN BANKING SECTOR DRIVING GROWTH IN THE SERVICES SECTOR 474.18 575.72 801.79 853.35 970.46 1,189.50 1,317.01 1,298.35 1,331.82 1,456.11 1,475.71 1,602.54 1,781.12 1,688.54 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19** Source: Reserve Bank of India (RBI), Aranca Research; Note: CAGR - Compounded Annual Growth Rate, Exchange Rate used is average for the year, ^As per Motilal Oswal, * - CAGR upto FY18, ** - As of September 2018  During FY06–18, deposits grew at a CAGR of 11.66 per cent from US$ 474.18 billion in FY06 to US$ 1,781.12 billion in FY18. As of September 2018, deposits in the country stood at Rs 118,501.82 billion (US$ 1,688.54 billion).  Access to banking system has also improved over the years due to persistent government efforts to promote banking-technology and promote expansion in unbanked and non-metropolitan regions.  At the same time India’s banking sector has remained stable despite global upheavals, thereby retaining public confidence over the years.  Strong growth in savings amid rising disposable income levels are the major factors influencing deposit growth.  Opportunity: • Significant growth possible in private sector lending as credit disbursal by private sector banks is expected to increase. • Market share of private banks in advances is expected to increase from 27.7 per cent in 2017-18 to nearly 35 per cent in 2019-20.^ Visakhapatnam port traffic (million tonnes)Growth in deposits over the past few years (US$ billion)* CAGR* 11.66%
  • 18. For updated information, please visit www.ibef.orgServices18 AVIATION DRIVING GROWTH IN SERVICES WITH INCREASING PASSENGER AND FREIGHT TRAFFIC 73.35 96.49 116.87 108.88 123.76 143.43 162.31 159.40 169.03 190.10 223.96 264.97 308.75 258.06 0 50 100 150 200 250 300 350 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19* Source: Association of Private Airport Operator, Airports Authority of India  Witnessing a growth of 12.72 per cent over the previous year, total passenger traffic stood at a 308.75 million in FY18, which was recorded at 264.97 million in FY17 in India. Passenger and freight traffic during Apr-Dec 2018 reached 258.06 million and 2.70 million tonnes, respectively.  Growth in passenger traffic has been strong since the new millennium, especially with rising incomes and low-cost aviation.  Freight traffic on airports in India is expected to cross 11.4 million tonnes by 2032.  Opportunity: • Passenger traffic arising from small cities and towns is expected to witness rapid growth. • Total passenger traffic in the country is expected to surpass 855 million by 2030-31. • Rise in passenger traffic is being complemented by the Regional Connectivity Scheme (RCS) and expansion of airport handling capacity of India. Visakhapatnam port traffic (million tonnes) Notes: CAGR – Compound Annual Growth Rate, FY – Indian Financial Year (April – March), *up to December 2018 1.40 1.55 1.72 1.70 1.96 2.35 2.28 2.19 2.28 2.53 2.70 2.68 3.36 2.70 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19* Passenger traffic in in India (million)Freight traffic in India (million tonnes)
  • 19. For updated information, please visit www.ibef.orgServices19 INCREASING EXPENDITURE ON TRAVEL AND TOURISM IS A MAJOR DRIVER FOR THE SECTOR 22.1 24.4 18.8 22.3 25.5 26.4 20.8 17.8 19.1 19.1 10.3 12.4 42.1 46.2 48.7 60.9 69.3 68.7 77.9 90.2 96.0 96.2 181.7 216.9 0.0 50.0 100.0 150.0 200.0 250.0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018E Business Travel and Tourism Spending (in US$ bn) Leisure Travel & Tourism Spending (in US$ bn) Source: World Travel and Tourism Council, Make in India, Global Business Travel Association  The travel and tourism sector forms a major part of the services industry; thereby increasing expenditure for obtaining this service is expected to drive growth in the overall services sector.  The share of travel and tourism in India’s GDP was 9.4 per cent in 2017 and is expected to grow to 9.9 per cent in 2028.  Leisure and business travel and tourism spending are expected to increase to Rs 14,127.1 billion (US$ 216.9 billion) and Rs 806.4 billion (US$ 12.4 billion) in 2018, respectively.  Opportunity: • Presence of world-class hospitals and skilled medical professionals makes India a preferred destination for medical tourism. • India’s earnings from medical tourism could exceed US$ 9 billion by 2020. Visakhapatnam port traffic (million tonnes)Travel and tourism spending (US$ billion) Notes: IT – Information Technology, E – Estimated
  • 20. For updated information, please visit www.ibef.orgServices20 STRONG GROWTH IN HEALTHCARE SERVICE SECTOR Source: Frost and Sullivan, LSI Financial Services, Deloitte, Aranca Research 45 51.7 59.5 68.4 72.8 81.3 104.0 110.0 160.0 280.0 0 50 100 150 200 250 300 2008 2009 2010 2011 2012 2014 2015 2016 2017F2020F  Healthcare has become one of India's largest sectors both in terms of revenue and employment. The industry is growing at a tremendous pace owing to its strengthening coverage, services and increasing expenditure by public as well private players  During 2008-20, the market is expected to record a CAGR of 16.5 per cent  The total industry size is expected to touch US$ 160 billion by 2017 and US$ 280 billion by 2020  Indian companies are entering into merger and acquisitions with domestic and foreign companies to drive growth and gain new markets.  Opportunity: • India’s median age of population is expected to increase from 26.7 years in 2015 to 31.4 years in 2030.^ • This increase in median age coupled with rising income levels is expected to lead to significant growth in demand of healthcare services. Visakhapatnam port traffic (million tonnes)Healthcare Sector Growth Trend (US$ Billion) CAGR: 16.5% Note: F – Forecast, ^As per UN data
  • 21. For updated information, please visit www.ibef.orgServices21 EXPANDING TELECOM SUBSCRIBER BASE 205.86 300.49 429.72 621.28 846.32 951.34 898.02 846.32 996.00 1,058.86 1,194.58 1,206.22 1,193.72 18.3 26.2 37 52.7 70.9 78.7 74.02 77.5879.38 83.36 92.98 92.84 91.21 0 10 20 30 40 50 60 70 80 90 100 0 200 400 600 800 1,000 1,200 1,400 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19* Telephone Subscribers (in million) Teledensity (in percentage) Source: Telecom Regulatory Authority of India, Aranca Research Note: CAGR - Compound Annual Growth Rate, * - as of November 2018  India is currently the second largest telecommunication market and has the 2nd highest number of internet users in the world  India’s telephone subscriber base expanded at a CAGR of 17.44 per cent during FY07-18, reaching 1,206.22 million in FY18. The figure stood at 1,193.72 million, as of November 2018.  Tele-density (defined as the number of telephone connections for every 100 individuals) in India, increased from 17.9 in FY07 to 92.84 in FY18. The figure stood at 91.21 per cent, as of November 2018.  Opportunity: • Internet penetration in India has displayed strong growth over the past few years, yet India is far behind other economies in terms of internet penetration. • Consequently, internet subscriber base of India is expected to grow from 445.96 million in 2017 to 829 million in 2021. Visakhapatnam port traffic (million tonnes)Growth in total subscribers
  • 22. For updated information, please visit www.ibef.orgServices22 GROWING IT AND IT-ENABLED SERVICES SECTOR Source: NASSCOM, Aranca Research 24 29 32 32 32 34 35 38 41 50 59 69 76 86 98.5 108 116 126 0 20 40 60 80 100 120 140 160 180 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18E Domestic Export  IT and ITeS sector is the major driver of India’s service sector.  IT BPM industry revenues increased to US$ 167 billion in FY18 from US$ 154 billion in FY17.  The domestic revenue of the IT industry is estimated at US$41 billion and export revenue is estimated at US$ 126 billion in FY18.  Opportunity: • India has emerged as the digital capability hub if the world, accounting for nearly 75 per cent of the global digital talent pool. • As global digital spending increases from US$ 180 billion in 2017 to US$ 310 billion in 2020, Indian IT/ITeS industry will be well positioned to expand significantly • The rollout of 5G wireless technology in India is expected to bring US$10 billion global business to Indian information technology (IT) services firms during 2019-25. Visakhapatnam port traffic (million tonnes)Market size of IT industry in India (US$ billion) Note: E – estimate, IT – Information Technology, E – Estimate, Updated data is expected to be released in February 2019
  • 23. For updated information, please visit www.ibef.orgServices23 GOVERNMENT POLICIES AND INITIATIVES  SEIS is aimed at promoting export of services from India by providing duty scrip credit for eligible exports.  Under this scheme, a reward of 3 to 5 per cent of net foreign exchange earned is given for Mode 1 and Mode 2 services.  In the Mid term review of FTP 2015-20, SEIS incentives to notified services were increased by 2 per cent. Services Exports from India Scheme (SEIS) Source : Economic Survey 2017, Media sources  Formulation of National Tourism Policy 2015 that would encourage the citizens of India to explore their own country as well as position the country as a ‘Must See’ destination for global travellers. National Tourism Policy 2015  The new 2016 National Education Policy (NEP) considers education as an utmost important parameter in the country. The 2016 NEP majorly focuses on quality of education as well as innovation and research in the sector. National Education Policy, 2016  The Union Cabinet, Government of India, has approved the National Health Policy 2017, which will provide the policy framework for achieving universal health coverage and delivering quality health care services to all at an affordable cost. National Health Policy 2017  The National Digital Communications Policy 2018 envisages three missions: • Connect India: Creating Robust Digital Communications Infrastructure • Propel India: Enabling Next Generation Technologies and Services through Investments, Innovation and IPR generation • Secure India: Ensuring Sovereignty, Safety and Security of Digital Communications National Digital Communications Policy 2018 Note : FTP - Foreign Trade Policy
  • 24. For updated information, please visit www.ibef.orgServices24 GOVERNMENT POLICIES AND INITIATIVES Source : Economic Survey 2017, Media sources  100 per cent FDI is allowed under automatic route in scheduled air transport service, regional air transport service and domestic scheduled passenger airline.  Approval of 100 per cent FDI in aviation for foreign carriers.  100 per cent FDI is allowed under the automatic route in tourism and hospitality, subject to applicable regulations and laws.  The Government of India allowed 100 per cent FDI in the education sector through the automatic route since 2002.  For the healthcare sector, 100 per cent FDI is allowed under the automatic route for greenfield projects and for brownfield project investments, up to 100 per cent FDI is permitted under the government route.  FDI cap in the telecom sector has been increased to 100 per cent from 74 per cent; out of 100 per cent, 49 per cent will be done through automatic route and the rest will be done through the FIPB approval route.  Government has allowed 100 per cent FDI in the railway sector for approved list of projects.  FDI limit for insurance companies has been raised from 26 per cent to 49 per cent. FDI Policy  The GST rates are nil for education and healthcare services; 5 per cent for air transport of passengers in economy class, transport of goods by rail and vessel, supply of tour operator services (without ITC); 12 per cent for food and drinks at restaurants without air conditioner, heating system or license to serve liquor, while it is 18 per cent for those having them; 12 per cent for accommodation in hotels, inns, etc for rooms with tariff between Rs 1000-2500, while it is 18 per cent for those between Rs 2500-7500; 12 per cent for air transport of passengers in other thane economy class; 28 per cent for entertainment events, cinematograph films, etc, hotels and inns with room tariff above Rs 7,500. Goods and Services Tax (GST)
  • 25. For updated information, please visit www.ibef.orgServices25 HIGH FDI INFLOWS INTO THE SECTOR 68.62 32.23 31.75 24.87 Services Sector Computer Software & Hardware Telecommunications Construction development Trading Hotel and Tourism Information & Broadcasting Hospital & Diagnostic Centres Consulatncy Services Sea Transport Source: Department of Industrial Policy and Promotion  To ensure that India remains an attractive investment, the Government has brought about a number of reforms such as the abolition of the Foreign Investment Promotion Board (FIPB) and the introduction of composite caps in the FDI policy which permits 100 per cent FDI under automatic route for any financial sector activity which is regulated by any financial sector regulator.  The services category is the highest recipient of FDI Inflows in India with total inflow of US$ 68,617.41 million during April 2000-June 2018. Top ten service sectors received US$ 209.72 billion FDI during April 2000-June 2018. Visakhapatnam port traffic (million tonnes) Total FDI Equity Inflows in the top 10 services sectors during April 2000 – June 2018 (US$ billion)
  • 27. For updated information, please visit www.ibef.orgServices27 KEY INDUSTRY ASSOCIATIONS Indian Banks' Association Address: Aurobindo Marg, Opp. Safdarjung Airport, New Delhi –110 003 Phone: 91 11 24622495 Fax: 91 11 24629221 E-mail: dri@dgca.nic.in, dfa@dgca.nic.in World Trade Centre, 6th Floor Centre 1 Building, World Trade Centre Complex, Cuff Parade, Mumbai - 400 005, India E-mail: webmaster@iba.org.in Directorate General of Civil Aviation (DGCA) Hotel Association of India (HAI) Address: B-601, Gauri Sadan 5, Hailey Road, New Delhi – 110 001, India Tel: 91 11 23358585 Fax: 91 11 23327397 Website: http://www.auspi.in/ Address: B 212–214 Som Dutt Chamber-I, Bhikaji Cama Place, New Delhi – 110 066 Phone: 91-11-2617 1110/14 Fax: 91-11-2617 1115 Association of Unified Telecom Service Providers of India (AUSPI) National Association of Software and Services Companies (NASSCOM) Address: International Youth Centre Teen Murti Marg, Chanakyapuri, New Delhi – 110 021 Phone: 91 11 2301 0199 Fax: 91 11 2301 5452 E-mail: info@nasscom.in. Services Export Promotion Council (SEPC) Address: 3rd Floor, 6A/6, NCHF Building, Siri Fort Institutional Area, August Kranti Marg New Delhi-110049 Phone: +91 11-41046327-28-29, +91 11-41734632 E-mail: services.epc@gmail.com Website: www.servicesepc.org
  • 29. For updated information, please visit www.ibef.orgServices29 GLOSSARY  CAGR: Compound Annual Growth Rate  FDI: Foreign Direct Investment  FY: Indian Financial Year (April to March)  GOI: Government of India  INR: Indian Rupee  US$: US Dollar  Wherever applicable, numbers have been rounded off to the nearest whole number
  • 30. For updated information, please visit www.ibef.orgServices30 EXCHANGE RATES Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year) Year INR INR Equivalent of one US$ 2004–05 44.95 2005–06 44.28 2006–07 45.29 2007–08 40.24 2008–09 45.91 2009–10 47.42 2010–11 45.58 2011–12 47.95 2012–13 54.45 2013–14 60.50 2014-15 61.15 2015-16 65.46 2016-17 67.09 2017-18 64.45 Q1 2018-19 67.04 Q2 2018-19 70.18 Q3 2018-19 72.15 Year INR Equivalent of one US$ 2005 44.11 2006 45.33 2007 41.29 2008 43.42 2009 48.35 2010 45.74 2011 46.67 2012 53.49 2013 58.63 2014 61.03 2015 64.15 2016 67.21 2017 65.12 Source: Reserve Bank of India, Average for the year
  • 31. For updated information, please visit www.ibef.orgServices31 DISCLAIMER India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation with IBEF. All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of IBEF. This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation. Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this presentation.