1. Strategy for GTA: North East turf wars
 Release date: 9/10/11, just before Christmas so would rocket in the
Christmas releases if not purchased on the specified date.
 Trailers – Released on 9/2/11 to give it the effect of the 9th of every 4
months before the game is released and only to be a little insight of
the game so must only last about 45 seconds – 1 minute.
 Then on the 9/6/11 another trailer is released with a bit more insight
such as key game play and the special unique attributes of the game
to come for the keen gamers to nail bite before the release date.
 Just before the release date about the 1/10/11 this will be a key date
for the major magazines and critics to get an insight of the game and
actually get to play on it to rate it just before the release date on the
9th, and also to make sure they feel welcome with the rock star feel
such as champagne and a secret place such as a hotel of sum sort.
Could sell magazine with a sneak preview disk and rating for £3.75 to
get them excited for the release.
Fan sites and communities must be put in place to ensure they are more
involved in the game, the rock star website will be able to communicate with
gamers and share tips about the game and develop some of there ideas into
the real game.
 Print media such as posters placed around the city on bus stop’s and
shop windows to ensure everyone knows about the game and when it
releases. TV media such as adverts with short previews/ insights of the
game with rating of the magazine companies and broadsheets such as
Xbox magazine 97% or 9.7 out of 10 to show the audience is really
missing out if they don’t buy it. Online media such as fan sites will be
put into place to give sneak previews before they hit the big screens.
 Advertising – Billboards with GTA North East Turf Wars with the release
date on will be sure to get the GTA franchise fans talking and also
banners on sides of buildings with wanted signs on bus stops and
pub’s, could even have beer mats to make sure even the older
generation know about the recent release.
Guerrilla marketing such as graffiti all over the north east area, on walls such
as guns and key characters, to get the people talking about the game and
being at conventions help in parks or Middlesbrough town centre. Viral

2. marketing such as, setting up a face book page and getting fans to comment
on the upcoming game and the recent trailers and advertisements.
 The synergy used is that I have broadcasted a TV advert for the game 1
month before the release on the 9/9/11, also to coincide with the
release on the same date of the Xbox magazine to make sure GTA fans
or gamers will know about the release. Convergence used is that with
the game there is online multiplayer with all over the world also you
can access face book and my space via your phone during game play
so it converges the media face book and online multiplayer together.