SlideShare a Scribd company logo
1 of 30
Vinay Mohanty & Devesh Jagatram Personalization vs. Customization User experience issues- A case study Friday, June 5, 2009 CONFIDENTIAL
Contents  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personalization - An overview ,[object Object]
Personalization - An overview ,[object Object],[object Object]
Personalization vs Customization Customization Personalization You explicitly specify what you want. It gives explicit user control  ( you are what you say you are ) E.g. choosing which information elements might be presented on a home page, choosing display colors, etc. Customization  is at a  generic "feature" level , where you see/hide etc what you want My Yahoo  is an example of customization where you tell the site what you want Personalization uses  implicit interests  and learns what you like from your actions  ( you are what you click on and what you buy ) E.g. getting the information related to one’s preferences and regular activities Personalization  is at the  data/ content served level Amazon.com  is an example of personalization where the latter learns your interests and adapts to your needs
Personalization vs Customization www.amazon.com Personalization my.yahoo.com Customization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ideal Personalization Scenario
Best Practice Case Study for Customization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customization features in My Yahoo! Name Single point access with latest activities related to each service Single point access with latest activities related to each service
Customization features in My Yahoo! Choice of services to be listed (users can show / hide sections) Choice of services to be listed (users can show / hide sections)
Customization features in My Yahoo! Choice of colors / layout and other settings pertaining to UI Choice of colors / layout and other settings pertaining to UI Prioritizing services by specifying their placement on screen
Customization features in My Yahoo! Allowing users to add non-Yahoo! sections – providing access to all frequently used services / sites from one point
Best Practice Case Study 1 :for Personalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personalization features in Amazon Recording customer preferences by asking her to rate/tag products ( 2 way communication) Recording customer preferences by asking her to rate/tag products ( 2 way communication) Recording customer preferences by asking her to rate/tag products ( 2 way communication)
Personalization features in Amazon Advertisements related to what’s on wishlists Advertisements related to what’s on cart
Personalization features in Amazon Name Name Recommendations based on preferences of people with similar profile Recommendations based on preferences of people with similar profile Recommendations based on browsing history
Personalization features in Amazon Recently Viewed Items
Best Practice Case Study - 2 for Personalization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personalization features in GMail Informing users about sites they may be interested into based on their email communication
[object Object]
Why personalize the web ? ,[object Object],[object Object],[object Object],[object Object],[object Object],Customer Database Business Applications
Types of Personalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decision Content 1 Content 2 Content 3 Content 1 Content 2 Content 3 User Users with similar preferences Recommended Content Similar preferences
[object Object],[object Object],[object Object],[object Object],[object Object],Approaches to gather user data & Best practices
Collaborative Filtering – A Best Practice ,[object Object],[object Object],[object Object],[object Object]
How personalization software can help ?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Domains where we can use personalization software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personalization software products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Is Personalization needed? Where will it not work?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Is Personalization needed? Where will it not work?
[object Object]

More Related Content

What's hot

Strategies for cross selling success - Banking
Strategies for cross selling success - BankingStrategies for cross selling success - Banking
Strategies for cross selling success - BankingMARC USA
 
Customer Insight Analysis
Customer Insight AnalysisCustomer Insight Analysis
Customer Insight AnalysisVC4
 
The Balderton B2B Sales Playbook
The Balderton B2B Sales PlaybookThe Balderton B2B Sales Playbook
The Balderton B2B Sales PlaybookBalderton Capital
 
Growth marketing
Growth marketingGrowth marketing
Growth marketingOnur Polat
 
Business Framework Value Proposition PowerPoint Presentation Slides
Business Framework Value Proposition PowerPoint Presentation SlidesBusiness Framework Value Proposition PowerPoint Presentation Slides
Business Framework Value Proposition PowerPoint Presentation SlidesSlideTeam
 
Innovations in Market Mix Modelling
Innovations in Market Mix Modelling Innovations in Market Mix Modelling
Innovations in Market Mix Modelling Absolutdata Analytics
 
Customer Segmentation
Customer SegmentationCustomer Segmentation
Customer SegmentationCarlos Soares
 
Product Marketing Inside Out
Product Marketing Inside OutProduct Marketing Inside Out
Product Marketing Inside OutHana Abaza
 
Product Growth Strategy for SaaS
Product Growth Strategy for SaaSProduct Growth Strategy for SaaS
Product Growth Strategy for SaaSMickey Alon
 
Effective customer segmentation
Effective customer segmentationEffective customer segmentation
Effective customer segmentationSherpas
 
Digital Marketing Business Competition Analysis & Tools
Digital Marketing Business Competition Analysis & ToolsDigital Marketing Business Competition Analysis & Tools
Digital Marketing Business Competition Analysis & ToolsIndranil Bhattacharjee
 
Customer Life Cycle Model PowerPoint Presentation Slides
Customer Life Cycle Model PowerPoint Presentation SlidesCustomer Life Cycle Model PowerPoint Presentation Slides
Customer Life Cycle Model PowerPoint Presentation SlidesSlideTeam
 
The Perfect Martech stack ?
The Perfect Martech stack ?The Perfect Martech stack ?
The Perfect Martech stack ?Smart Insights
 
How to use your CRM for upselling and cross-selling
How to use your CRM for upselling and cross-sellingHow to use your CRM for upselling and cross-selling
How to use your CRM for upselling and cross-sellingRedspire Ltd
 
Marketing 4.0 in the Digital Economy (Chapter 4)
Marketing 4.0 in the Digital Economy (Chapter 4)Marketing 4.0 in the Digital Economy (Chapter 4)
Marketing 4.0 in the Digital Economy (Chapter 4)Lance Timothy Lim
 
E-Commerce Project: Etsy
E-Commerce Project: EtsyE-Commerce Project: Etsy
E-Commerce Project: EtsyLara Zaccaria
 
B2B Market Segmentation and Analytics
B2B Market Segmentation and AnalyticsB2B Market Segmentation and Analytics
B2B Market Segmentation and AnalyticsMatch2Lists
 
Impact of advertising on customers in tata motors
Impact of advertising on customers in tata motorsImpact of advertising on customers in tata motors
Impact of advertising on customers in tata motorsProjects Kart
 

What's hot (20)

Strategies for cross selling success - Banking
Strategies for cross selling success - BankingStrategies for cross selling success - Banking
Strategies for cross selling success - Banking
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
A/B testing
A/B testingA/B testing
A/B testing
 
Customer Insight Analysis
Customer Insight AnalysisCustomer Insight Analysis
Customer Insight Analysis
 
The Balderton B2B Sales Playbook
The Balderton B2B Sales PlaybookThe Balderton B2B Sales Playbook
The Balderton B2B Sales Playbook
 
Growth marketing
Growth marketingGrowth marketing
Growth marketing
 
Business Framework Value Proposition PowerPoint Presentation Slides
Business Framework Value Proposition PowerPoint Presentation SlidesBusiness Framework Value Proposition PowerPoint Presentation Slides
Business Framework Value Proposition PowerPoint Presentation Slides
 
Innovations in Market Mix Modelling
Innovations in Market Mix Modelling Innovations in Market Mix Modelling
Innovations in Market Mix Modelling
 
Customer Segmentation
Customer SegmentationCustomer Segmentation
Customer Segmentation
 
Product Marketing Inside Out
Product Marketing Inside OutProduct Marketing Inside Out
Product Marketing Inside Out
 
Product Growth Strategy for SaaS
Product Growth Strategy for SaaSProduct Growth Strategy for SaaS
Product Growth Strategy for SaaS
 
Effective customer segmentation
Effective customer segmentationEffective customer segmentation
Effective customer segmentation
 
Digital Marketing Business Competition Analysis & Tools
Digital Marketing Business Competition Analysis & ToolsDigital Marketing Business Competition Analysis & Tools
Digital Marketing Business Competition Analysis & Tools
 
Customer Life Cycle Model PowerPoint Presentation Slides
Customer Life Cycle Model PowerPoint Presentation SlidesCustomer Life Cycle Model PowerPoint Presentation Slides
Customer Life Cycle Model PowerPoint Presentation Slides
 
The Perfect Martech stack ?
The Perfect Martech stack ?The Perfect Martech stack ?
The Perfect Martech stack ?
 
How to use your CRM for upselling and cross-selling
How to use your CRM for upselling and cross-sellingHow to use your CRM for upselling and cross-selling
How to use your CRM for upselling and cross-selling
 
Marketing 4.0 in the Digital Economy (Chapter 4)
Marketing 4.0 in the Digital Economy (Chapter 4)Marketing 4.0 in the Digital Economy (Chapter 4)
Marketing 4.0 in the Digital Economy (Chapter 4)
 
E-Commerce Project: Etsy
E-Commerce Project: EtsyE-Commerce Project: Etsy
E-Commerce Project: Etsy
 
B2B Market Segmentation and Analytics
B2B Market Segmentation and AnalyticsB2B Market Segmentation and Analytics
B2B Market Segmentation and Analytics
 
Impact of advertising on customers in tata motors
Impact of advertising on customers in tata motorsImpact of advertising on customers in tata motors
Impact of advertising on customers in tata motors
 

Similar to User experience issues -- Personalization vs. Customization

AdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesAdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesElias Dabbas
 
Ch7 Personalization
Ch7 PersonalizationCh7 Personalization
Ch7 PersonalizationMrirfan
 
Why Building a Recommendation Engine is a Good Strategy for Your eCommerce Bu...
Why Building a Recommendation Engine is a Good Strategy for Your eCommerce Bu...Why Building a Recommendation Engine is a Good Strategy for Your eCommerce Bu...
Why Building a Recommendation Engine is a Good Strategy for Your eCommerce Bu...Alaina Carter
 
Website Personalization 101
Website Personalization 101Website Personalization 101
Website Personalization 101Colin Eagan
 
ADM6274 - Final (NEHA)
ADM6274 - Final (NEHA)ADM6274 - Final (NEHA)
ADM6274 - Final (NEHA)Neha Gupta
 
Usability: whats the use? Presented by We are Sigma and PRWD
Usability: whats the use? Presented by We are Sigma and PRWDUsability: whats the use? Presented by We are Sigma and PRWD
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
 
Amazon bonding customers_with_integrated_service case study
Amazon bonding customers_with_integrated_service  case studyAmazon bonding customers_with_integrated_service  case study
Amazon bonding customers_with_integrated_service case studyAenuganti Babu Naidu
 
Use Amazon.com personalization on your WooCommerce store.
Use Amazon.com personalization on your WooCommerce store.Use Amazon.com personalization on your WooCommerce store.
Use Amazon.com personalization on your WooCommerce store.WP Engine
 
Personalization: The Ultimate Tool for Creating a Competitive Advantage
Personalization: The Ultimate Tool for Creating a Competitive AdvantagePersonalization: The Ultimate Tool for Creating a Competitive Advantage
Personalization: The Ultimate Tool for Creating a Competitive AdvantageChris Risner
 
NetCentered Marketing
NetCentered MarketingNetCentered Marketing
NetCentered MarketingElement Three
 
Content personalization - the buzzword explained
Content personalization - the buzzword explainedContent personalization - the buzzword explained
Content personalization - the buzzword explainedPetr Anderle
 
[livecast] Personalization on the Web
[livecast] Personalization on the Web[livecast] Personalization on the Web
[livecast] Personalization on the WebVibhanshu Abhishek
 
Seo tips continue 1 to 1 live
Seo tips continue 1 to 1 liveSeo tips continue 1 to 1 live
Seo tips continue 1 to 1 liveEdu4Sure
 
Kamloops2012 Online Marketing for Heritage Operators
Kamloops2012 Online Marketing for Heritage OperatorsKamloops2012 Online Marketing for Heritage Operators
Kamloops2012 Online Marketing for Heritage OperatorsPlusROI Online Marketing
 
leewayhertz.com-How to build an AI-powered recommendation system.pdf
leewayhertz.com-How to build an AI-powered recommendation system.pdfleewayhertz.com-How to build an AI-powered recommendation system.pdf
leewayhertz.com-How to build an AI-powered recommendation system.pdfrobertsamuel23
 
Usability: Whats The Use by PRWD & Sigma
Usability: Whats The Use by PRWD & SigmaUsability: Whats The Use by PRWD & Sigma
Usability: Whats The Use by PRWD & SigmaBecome Customer-Centric
 
Building Blocks of Web Presence
Building Blocks of Web PresenceBuilding Blocks of Web Presence
Building Blocks of Web Presencemimsin
 
E-Commerce: Take the money and run?
E-Commerce: Take the money and run?E-Commerce: Take the money and run?
E-Commerce: Take the money and run?Andrea Rubei
 

Similar to User experience issues -- Personalization vs. Customization (20)

AdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesAdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, Strategies
 
Ch7 Personalization
Ch7 PersonalizationCh7 Personalization
Ch7 Personalization
 
Why Building a Recommendation Engine is a Good Strategy for Your eCommerce Bu...
Why Building a Recommendation Engine is a Good Strategy for Your eCommerce Bu...Why Building a Recommendation Engine is a Good Strategy for Your eCommerce Bu...
Why Building a Recommendation Engine is a Good Strategy for Your eCommerce Bu...
 
Website Personalization 101
Website Personalization 101Website Personalization 101
Website Personalization 101
 
ADM6274 - Final (NEHA)
ADM6274 - Final (NEHA)ADM6274 - Final (NEHA)
ADM6274 - Final (NEHA)
 
Usability: whats the use? Presented by We are Sigma and PRWD
Usability: whats the use? Presented by We are Sigma and PRWDUsability: whats the use? Presented by We are Sigma and PRWD
Usability: whats the use? Presented by We are Sigma and PRWD
 
Amazon bonding customers_with_integrated_service case study
Amazon bonding customers_with_integrated_service  case studyAmazon bonding customers_with_integrated_service  case study
Amazon bonding customers_with_integrated_service case study
 
Use Amazon.com personalization on your WooCommerce store.
Use Amazon.com personalization on your WooCommerce store.Use Amazon.com personalization on your WooCommerce store.
Use Amazon.com personalization on your WooCommerce store.
 
Personalization: The Ultimate Tool for Creating a Competitive Advantage
Personalization: The Ultimate Tool for Creating a Competitive AdvantagePersonalization: The Ultimate Tool for Creating a Competitive Advantage
Personalization: The Ultimate Tool for Creating a Competitive Advantage
 
NetCentered Marketing
NetCentered MarketingNetCentered Marketing
NetCentered Marketing
 
I1037075
I1037075I1037075
I1037075
 
Content personalization - the buzzword explained
Content personalization - the buzzword explainedContent personalization - the buzzword explained
Content personalization - the buzzword explained
 
[livecast] Personalization on the Web
[livecast] Personalization on the Web[livecast] Personalization on the Web
[livecast] Personalization on the Web
 
Seo tips continue 1 to 1 live
Seo tips continue 1 to 1 liveSeo tips continue 1 to 1 live
Seo tips continue 1 to 1 live
 
Search Engine Optimization and Management
Search Engine Optimization and ManagementSearch Engine Optimization and Management
Search Engine Optimization and Management
 
Kamloops2012 Online Marketing for Heritage Operators
Kamloops2012 Online Marketing for Heritage OperatorsKamloops2012 Online Marketing for Heritage Operators
Kamloops2012 Online Marketing for Heritage Operators
 
leewayhertz.com-How to build an AI-powered recommendation system.pdf
leewayhertz.com-How to build an AI-powered recommendation system.pdfleewayhertz.com-How to build an AI-powered recommendation system.pdf
leewayhertz.com-How to build an AI-powered recommendation system.pdf
 
Usability: Whats The Use by PRWD & Sigma
Usability: Whats The Use by PRWD & SigmaUsability: Whats The Use by PRWD & Sigma
Usability: Whats The Use by PRWD & Sigma
 
Building Blocks of Web Presence
Building Blocks of Web PresenceBuilding Blocks of Web Presence
Building Blocks of Web Presence
 
E-Commerce: Take the money and run?
E-Commerce: Take the money and run?E-Commerce: Take the money and run?
E-Commerce: Take the money and run?
 

More from Vinay Mohanty

Sales dashboard demo
Sales dashboard demoSales dashboard demo
Sales dashboard demoVinay Mohanty
 
Integrated Staffing Workflow
Integrated Staffing WorkflowIntegrated Staffing Workflow
Integrated Staffing WorkflowVinay Mohanty
 
Development Ui Review Hdfc
Development Ui Review HdfcDevelopment Ui Review Hdfc
Development Ui Review HdfcVinay Mohanty
 
Art- RIA(Flex) Dashboard Wireframes
Art- RIA(Flex) Dashboard WireframesArt- RIA(Flex) Dashboard Wireframes
Art- RIA(Flex) Dashboard WireframesVinay Mohanty
 
UI Review - TexPlanner
UI Review - TexPlannerUI Review - TexPlanner
UI Review - TexPlannerVinay Mohanty
 
Are You An User Experience Designer
Are You An User Experience DesignerAre You An User Experience Designer
Are You An User Experience DesignerVinay Mohanty
 

More from Vinay Mohanty (8)

Portfolio Pitch
Portfolio PitchPortfolio Pitch
Portfolio Pitch
 
Sales dashboard demo
Sales dashboard demoSales dashboard demo
Sales dashboard demo
 
Integrated Staffing Workflow
Integrated Staffing WorkflowIntegrated Staffing Workflow
Integrated Staffing Workflow
 
Usability Hdfc
Usability HdfcUsability Hdfc
Usability Hdfc
 
Development Ui Review Hdfc
Development Ui Review HdfcDevelopment Ui Review Hdfc
Development Ui Review Hdfc
 
Art- RIA(Flex) Dashboard Wireframes
Art- RIA(Flex) Dashboard WireframesArt- RIA(Flex) Dashboard Wireframes
Art- RIA(Flex) Dashboard Wireframes
 
UI Review - TexPlanner
UI Review - TexPlannerUI Review - TexPlanner
UI Review - TexPlanner
 
Are You An User Experience Designer
Are You An User Experience DesignerAre You An User Experience Designer
Are You An User Experience Designer
 

Recently uploaded

10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024digital learning point
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptJIT KUMAR GUPTA
 
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改yuu sss
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxNitish292041
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...katerynaivanenko1
 
澳洲UQ学位证,昆士兰大学毕业证书1:1制作
澳洲UQ学位证,昆士兰大学毕业证书1:1制作澳洲UQ学位证,昆士兰大学毕业证书1:1制作
澳洲UQ学位证,昆士兰大学毕业证书1:1制作aecnsnzk
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degreeyuu sss
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic global solution
 
Color Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioColor Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioThink360 Studio
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10uasjlagroup
 
Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in designnooreen17
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfAayushChavan5
 
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档208367051
 
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOnTYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOnbeetchunknown
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIyuj
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,Aginakm1
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptMaryamAfzal41
 

Recently uploaded (20)

10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
 
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
 
澳洲UQ学位证,昆士兰大学毕业证书1:1制作
澳洲UQ学位证,昆士兰大学毕业证书1:1制作澳洲UQ学位证,昆士兰大学毕业证书1:1制作
澳洲UQ学位证,昆士兰大学毕业证书1:1制作
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing services
 
Color Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioColor Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 Studio
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
 
Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in design
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
 
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
 
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOnTYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis ppt
 

User experience issues -- Personalization vs. Customization

  • 1. Vinay Mohanty & Devesh Jagatram Personalization vs. Customization User experience issues- A case study Friday, June 5, 2009 CONFIDENTIAL
  • 2.
  • 3.
  • 4.
  • 5. Personalization vs Customization Customization Personalization You explicitly specify what you want. It gives explicit user control ( you are what you say you are ) E.g. choosing which information elements might be presented on a home page, choosing display colors, etc. Customization is at a generic "feature" level , where you see/hide etc what you want My Yahoo is an example of customization where you tell the site what you want Personalization uses implicit interests and learns what you like from your actions ( you are what you click on and what you buy ) E.g. getting the information related to one’s preferences and regular activities Personalization is at the data/ content served level Amazon.com is an example of personalization where the latter learns your interests and adapts to your needs
  • 6. Personalization vs Customization www.amazon.com Personalization my.yahoo.com Customization
  • 7.
  • 8.
  • 9. Customization features in My Yahoo! Name Single point access with latest activities related to each service Single point access with latest activities related to each service
  • 10. Customization features in My Yahoo! Choice of services to be listed (users can show / hide sections) Choice of services to be listed (users can show / hide sections)
  • 11. Customization features in My Yahoo! Choice of colors / layout and other settings pertaining to UI Choice of colors / layout and other settings pertaining to UI Prioritizing services by specifying their placement on screen
  • 12. Customization features in My Yahoo! Allowing users to add non-Yahoo! sections – providing access to all frequently used services / sites from one point
  • 13.
  • 14. Personalization features in Amazon Recording customer preferences by asking her to rate/tag products ( 2 way communication) Recording customer preferences by asking her to rate/tag products ( 2 way communication) Recording customer preferences by asking her to rate/tag products ( 2 way communication)
  • 15. Personalization features in Amazon Advertisements related to what’s on wishlists Advertisements related to what’s on cart
  • 16. Personalization features in Amazon Name Name Recommendations based on preferences of people with similar profile Recommendations based on preferences of people with similar profile Recommendations based on browsing history
  • 17. Personalization features in Amazon Recently Viewed Items
  • 18.
  • 19. Personalization features in GMail Informing users about sites they may be interested into based on their email communication
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.