1. +
Social Media and Ethics 101
Stacey E. Burke

2. +
Introduction

3. + Social Media: By The Numbers
Number of active social media users: 3.4 Billion
Number of Internet users: 4.2 Billion
Total worldwide population: 7.7 Billion
Average time spent on social media: 116 minutes per day
Average number of social media accounts per person:
5.54
Social media users grew by 320 million between
September 2017 and October 2018
That equates to one new social media user every 10
seconds

4. +
Number of Users by
Social Media Channel
2.271 billion users
1.5 billion users
1 billion users
900 million users
562 million users
326 million users
186 million users

5. +
Recommended Social Channels

6. +
Which Social Channels Should You
Use?
Adults aged 65 or older use these social
media platforms:
 Facebook: 46%
 YouTube: 38%
 Pinterest: 15%
 LinkedIn: 11%
 Instagram: 8%
 Twitter: 7%
 Snapchat and WhatsApp: 3% each

7. +
Anatomy of a Good Facebook Post
Shortened URL
Tagging
appropriate Pages
Photo sized
correctly

8. + Reasons Older Lawyers Should Use
Social Media
 Mental Health: Stay connected and diminish risk of
isolation and loneliness, as 73% of seniors in Texas
are at risk for social isolation
 Growing Demographic: Older people are
Facebook’s fastest-growing U.S. audience.
 Better Balance: Social on their own terms, not
rushing to check it on every break in life; with most
preferring to access it at home.
 Business Development: Your peers are present on
social media and you will know how to speak their
language and get their business.

9. + You Have Room to Speak to Your People In Your Voice
By 2020, the world will have more over 55-year-olds than under 5-year-
olds. Older people will generate half all global urban consumption between
2015 and 2030 – and of course, older people shop online – 68% of over
55s buy something online every month.

10. + You Know Your Demographic! Use that Knowledge.
89% of older people believe brands aren’t interested in them, so
this is an opportunity. They feel the few ads that do target them
are ageist (airbrushed celebs, how to avoid getting old).

11. +
Mistakes Older People Make on
Social Media
 Mistakes with Smartphones  All Caps

12. +
Mistakes Older People Make on
Social Media
 Sharing Fake News Engaging with Trolls

13. +
Mistakes Older People Make on
Social Media
 Oversharing / Sharing Personal Information

14. +
Good Legal Industry Follows Over
50 On Twitter
 Bob Ambrogi: @BobAmbrogi, 21.3k followers
 Jill Wine-Banks: @JillWineBanks, 286.2k followers
 Kevin O’Keefe: @KevinOkeefe, 26.5k followers
 Paul Krugman: @PaulKrugman, 4.5M followers
 Benjamin Wittes: @BenjaminWittes, 355.4k followers
 Laurence Tribe: @TribeLaw, 609.1k followers
 Barb McQuade: @BarbMcQuade, 186.3k followers
 Ken White: @Popehat, 203k followers
 Preet Bharara: @PreetBharara, 1.1M followers
 Joyce White Vance: @JoyceWhiteVance, 361k followers
 Maya Wiley: @MayaWiley, 169.1k followers

15. +
How to Manage Your Social
Media Privacy Settings

16. + Facebook: Privacy Tab
Settings -> Privacy
 Change the default setting on your post under "who can see my
stuff?" You can decide to default to the public or only with
friends.
 You can also click to limit past posts at a later date if you want
to make them private.

17. +
Facebook: Privacy Tab
 You can also manage the privacy at the time you post
on your timeline by using the audience selector. This
control "remembers" your changes, so future posts will
be shared
with the same audience
unless you change it.
Click here when you are
sharing a post to change
who all can see it

18. +
Facebook: Privacy Tab
 You can also set limits on who can look you up on the network,
how they can look you up, and if you want search engines to
link to your profile.

19. +
Facebook: Profile Settings
 Go to your profile and click on "About". In each section, you will find a
number of items in it. Each item has a privacy setting. If you want to make
necessary changes, you need to click the edit icon on the right side of
each section and choose who can see the information public, friends or
custom.

20. +
Facebook: Photo Settings
 You can set your photo setting in a two ways. The first is by album
and the second is by an image. If you upload photos into an album
directly, click the audience on the bottom right side of the album to
set privacy. For albums with images you have uploaded
individually, you need to click each image and enter the privacy
setting there.

21. +
LinkedIn
 To change your privacy, scroll over your setting buttons in the
top right corner and select privacy & settings. There are many
privacy settings here, however most deal with how your
information is shared on LinkedIn.

22. + LinkedIn
 If you want to adjust the information LinkedIn users can see,
click "edit your public profile.” In order to keep your connections
private, deselect everything. You can also make other changes
under privacy controls, including who can see your activity
feeds and your connections, unfollowing, blocking people, and
much more.
 Simply click the
link of the setting you
want to change and
make the proper
adjustment. Most
importantly, make sure
you save your changes
before you navigate
away.

23. +
Connect with Stacey:
 Facebook: @MarketingLawyers
 Twitter: @staceyeburke
 Instagram: @MarketingLawyers
 LinkedIn: /company/stacey-e-burke-p-c
 Website: www.staceyeburke.com
 My e-newsletter: http://bit.ly/StaceyMail