1.
how web content influences
the buying process
soong hay wong | october 22, 2010

2.
purchase cycle
webpage
shoppers
customers

3.
the ‘3 second rule’

4.
know your buyers

5.
buyers’ learning style
the fixers
axe

6.
buyers’ learning style
cheese & burger
wisconsin milk marketing board

7.
develop personality
esty : indie marketplace

8.
tell your story
Drink Wise

9.
interactive blog
danny choo ‘blogger’

10.
interactive brand
jordan ‘history of fight’

11.
feedback loops
CONTACT US

12.
iwantdiscount@abc.com
Sign up for latest deals:

13.
customer community
woot!
in-house community

14.
go viral

15.
really simple syndication

16.
call to action

17.
closing the deal
step one
step two
step three

18.
post purchase dialogue

19.
track, track track

20.
• 3 second rule
• know your buyers
• develop site personality
• tell a story
• listen to feedback
• simple call to action
• continue a post purchase dialogue
• monitor site performance
recap

21.
thank you.