2. What is digital advertising?
Digital advertising is defined as “ When the businesses leverage
internet technologies to deliver promotional advertisement to it’s
consumer or customer.
Digital advertising is also called as internet advertising or internet
marketing.
3. Types of Digital advertising
Electronic billboard
Web-Based Marketing
Viral Marketing
Audio Advertising
4. Electronic billboard
Digital version of traditional billboard
advertisements.
These billboards display a variety of digital
advertising messages. They are targeted
because they provide advertisers with the
opportunity to change advertising messages
throughout the day.
Digital billboards are cost-effective because
several advertisers share the expense with
rotating advertisements. They are flexible.
5. Web-Based Marketing
This form of advertising targets Internet
users while they visit websites.
Pop-up advertisements appear as a new
window and display an advertising message
for a product or service.
Video advertisements are another form of
digital web-based advertising that plays brief
"commercials" before the video loads, during
a break in the video or at the conclusion of
the video.
6. Viral Marketing
Businesses use to spread the word about their
brand .
Advertising messages are spread digitally
through email and other online media.
This form of advertising encourages existing
customers to tell others about a product, service
or company. The intent is for word to spread like
a "virus" to others within a social group or
network.
7. Audio Advertising
Audio advertising is a form of digital advertising that
targets consumers through Podcasts, Internet radio
and live streaming digital radio. Podcasts are digital
audio files such as an MP3 that users download to a
computer or personal media player. Internet radio and
live streaming digital radio play "sponsor" messages
that advertise products and services to consumers
while they listen to the radio online.
8. conclusion
Digital advertising helps to communicate more quickly
to more peoples also in low cost respect to traditional
advertisement.
It also helps the small firms to advertise their product.
Because of internet user are raising up so it covers
more customers.
In popular social sites one can advertise his/her
product at free of cost.
