Wavenis Branding and Marketing PPT

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Wavenis Branding and Marketing PPT

  1. 1. ABOUT ORGANIC<br /><ul><li>Five Years Old
  2. 2. An Agency for the digital age
  3. 3. Digital And Tech Marketing at core
  4. 4. Based in the UK
  5. 5. Working with firms in US and Europe</li></ul>OUR METHOD<br />Using Technology to Connect People<br />Clear, Compelling Creative messages<br />Measure, Monitor and Learn – Accountability<br />WELCOME<br />
  6. 6. OUR TEAM : YOUR TEAM<br />OUR TEAM : YOUR TEAM<br /><ul><li>Accountability
  7. 7. Expertise and insight
  8. 8. A personalised service</li></li></ul><li>CLIENTS<br />
  9. 9. GOAL OF PROJECT<br /><ul><li>Promoting Femto cell
  10. 10. Audience education
  11. 11. Establishing Awareness amongst wireless networks
  12. 12. Promote micro VS macro network
  13. 13. Identify and reach key influences</li></ul>WORKS INCLUDE<br /><ul><li>Website
  14. 14. Blogging and PR
  15. 15. Print / Design resources
  16. 16. Search Marketing
  17. 17. Paid Search
  18. 18. Social Media </li></ul>ALCATEL<br />
  19. 19. GOAL OF PROJECT<br /><ul><li>Promoting MLL Telecom
  20. 20. To Wireless Networks
  21. 21. Microwave wireless services
  22. 22. Backhaul provision
  23. 23. OffNET connectivity
  24. 24. Network Services</li></ul>WORKS INCLUDE<br /><ul><li>Search Marketing
  25. 25. Blogging and PR
  26. 26. Infographics
  27. 27. Print / Design resources
  28. 28. Social Media
  29. 29. Reporting / Analysis </li></ul>MLL TELECOM<br />
  30. 30. ORANGE BUSINESS LIVE<br /><ul><li>Website
  31. 31. Event Support and participation
  32. 32. Blogging, content distribution
  33. 33. PR</li></ul>MARKETING VIA INFORMAL CHANNELS<br /><ul><li>You cant reach your audience through traditional channels to use informal channels: EG YouTube, Twitter, Linkedin</li></ul>ORANGE BUSINESS<br />
  34. 34. To redefine the identity for Wavenis Open Standard Alliance (Wavenis-OSA) and implement it <br />A communication strategy to maintain the organisations voice through appropriate marketing and communication tools<br />Website and web presence <br />Define conferences and shows Wavenis should attend<br />Define communication policy and implement<br />BRIEF<br />
  35. 35. Organic Develop will work with the Wavenis-OSA Marketing Team to: <br /><ul><li>Rebrand the organisation and develop new literature
  36. 36. Full rebrand
  37. 37. Apply to organisation literature
  38. 38. Develop an interactive, effective web platform
  39. 39. To act as a communication platform
  40. 40. Press, blogging, data capture, member registration
  41. 41. Email marketing comms
  42. 42. Online PR and social media engagement
  43. 43. Identify the market sectors and potential members to target directly
  44. 44. Chip and devices manufacturers
  45. 45. Telecommunications operators
  46. 46. Applications and service providers</li></ul>PROPOSITION<br />
  47. 47. <ul><li>Promote Wavenis to standards organisations such as ETSI, CEN, IEC
  48. 48. Identify and position yourself versus other standards
  49. 49. EN13757-4 / IEEE 802.15.4
  50. 50. Help establish the voice, messages and USPs that Wavenis will take to market and drive to become the standard for low power two-way wireless connectivity technology
  51. 51. Press and PR
  52. 52. Advertising / sponsorship</li></ul>• Participation in industry events when appropriate<br /><ul><li>As per our proposal or in a more informal manney</li></ul>PROPOSITION<br />
  53. 53. How will it work? <br />Identify the organisations' key USPs, messages and voice. <br /><ul><li>Sustainability / Green technology
  54. 54. Durability
  55. 55. Scalability
  56. 56. Low cost</li></ul>Knowledge transfer<br /><ul><li>How would smart cities actually work? </li></ul>Market Research on the current perception / understanding of Wavenis<br />We would run an industry / member survey <br />Redefine the core messages linking core values and perception <br />Develop a brand book a selection of logos and names will be developed for you along with a justification<br />Develop brand guidelines, principles of the brand and all literature from this<br />REBRAND<br />
  57. 57. BRANDING EXAMPLES<br />
  58. 58. BRANDING EXAMPLES<br />
  59. 59. BRANDING EXAMPLES<br />
  60. 60. BRANDING EXAMPLES<br />
  61. 61. BRANDING EXAMPLES<br />
  62. 62. Your Requirements<br /><ul><li>Content managed, easy to update
  63. 63. Registered members area
  64. 64. Ability for people to apply for membership online
  65. 65. Member profiles
  66. 66. Ability to add video
  67. 67. Statistics and reporting
  68. 68. Training in use of the CMS
  69. 69. A central communications tool
  70. 70. Email registration
  71. 71. Blog with comments and interactivity
  72. 72. News and PR
  73. 73. Social Sharing </li></ul>WEBSITE <br />
  74. 74. WEBSITE EXAMPLES <br />
  75. 75. WEBSITE EXAMPLES <br />
  76. 76. WEBSITE EXAMPLES <br />
  77. 77. Future Additions<br /><ul><li>More member interactivity
  78. 78. A discussion forum / Q&A
  79. 79. Resources library
  80. 80. Social networking and member profiling
  81. 81. Member promotional tools, eg press releases
  82. 82. Content aggregation from third party sources</li></ul>WEBSITE <br />
  83. 83. WEBSITE <br />
  84. 84. WEBSITE <br />
  85. 85. Printed literature for events, distribution to potential members and potentially direct mail <br /><ul><li>2000 x 8page brochures
  86. 86. 2000 x 1 page double sided fliers
  87. 87. Compliment slips
  88. 88. Letter heads
  89. 89. 10 X business cards 
  90. 90. There was also electronic templates included that you can keep and use for reprints. </li></ul>PRINT<br />
  91. 91. PRINT EXAMPLES<br />
  92. 92. Due to the worldwide focus of the Wavenis-OSA products, deliver clear online routes to markets by: <br /><ul><li>Building a strong presence across all the major search engines for key terms associated with the brand via:
  93. 93. Onsite optimisation strategies
  94. 94. Offsite optimisation
  95. 95. Creating a social media buzz
  96. 96. Promoting the brand as a thought leader in the world of two-way wireless connectivity technology
  97. 97. Writing and distribution of articles, blogs and press releases
  98. 98. Managing and maintaining Pay Per Click (PPC) Advertising on the key markets such as Europe, UK and the USA</li></ul>COMMS : SEARCH<br />
  99. 99. COMMS : SOCIAL & PR<br />
  100. 100. COMMS : SOCIAL & PR<br />
  101. 101. <ul><li>Three global conferences
  102. 102. Development of a stand
  103. 103. Purchase space at the events
  104. 104. Attend conferences
  105. 105. Billing/CRM Europe 2011 Exhibition (as defined in the brief as this is the target for the brand relaunch)
  106. 106. International Wireless communications Expo – Las Vegas
  107. 107. Wireless Technology Conference – Paris
  108. 108. OD to support with networking and social activity
  109. 109. Attend sector specific conferences globally
  110. 110. Metering Events
  111. 111. Environmental conferences
  112. 112. Mobile conferences
  113. 113. M2M Events</li></ul>CONFERENCES<br />
  114. 114. Coverage in relevant trade press and websites<br /><ul><li>Sponsorship of forums and blogs
  115. 115. Advertising to support PR where required in press
  116. 116. Total Telecom
  117. 117. Znet
  118. 118. Digitimes
  119. 119. Connected Planet</li></ul>PRESS / ADVERTISING<br />
  120. 120. TWO SCHEDULES<br />Both include all required elements but to different extents <br /><ul><li>Option 1: 36,000 Euros
  121. 121. Option 2: 64,000 Euros
  122. 122. More Press and PR
  123. 123. More search and social media
  124. 124. More events</li></ul>COSTS<br />
  125. 125. Thank you for listening!<br />Any Questions? <br />James Moffat <br />Organic Development<br />THANK YOU<br />

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