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Ophthalmology
Capabilities Presentation
2
Retina
2
http://www.retinajournal.com/
 1,824 Print Subscribers
 12x Publishes Monthly
 17,650 Monthly Website Visits
 4,250 eTOC Subscribers
53% eTOC Open Rate
 5,890 Ophthalmology eMail Subs
 2,945 Optometry eMail Subs
3
Retinal Cases and
Brief Reports
3
http://www.retinalcases.com/
 331 Print Subscribers
 4x Publishes Quarterly
 1,850 Monthly Website Visits
 700 eTOC Subscribers
57% eTOC Open Rate
 5,890 Ophthalmology eMail Subs
 2,945 Optometry eMail Subs
4
Journal of
Glaucoma
4
http://www.glaucomajournal.com/
 1,388 Print Subscribers
 12x Publishes Quarterly
 9,750 Monthly Website Visits
 2,550 eTOC Subscribers
45% eTOC Open Rate
 5,890 Ophthalmology eMail Subs
 2,945 Optometry eMail Subs
5
Journal of Neuro-
Ophthalmology
5
http://www.jneuro-ophthalmology.com/
 863 Print Subscribers
 4x Publishes Quarterly
 6,650 Monthly Website Visits
 1,400 eTOC Subscribers
65% eTOC Open Rate
 5,890 Ophthalmology eMail Subs
 2,945 Optometry eMail Subs
6
Cornea
6
http://www.corneajrnl.com/
 1,045 Print Subscribers
 2x Publishes Quarterly
 15,050 Monthly Website Visits
 2,700 eTOC Subscribers
43% eTOC Open Rate
 5,890 Ophthalmology eMail Subs
 2,945 Optometry eMail Subs
7
Ophthalmic
Plastic &
Reconstructive
Surgery
7
http://www.op-rs.com/
 1,068 Print Subscribers
 6x Publishes Bi-Monthly
 8,850 Monthly Website Visits
 1,800 eTOC Subscribers
67% eTOC Open Rate
 5,890 Ophthalmology eMail Subs
 2,945 Optometry eMail Subs
88
Print + App Bundle:
Issue-Based Advertising
Print AD
APP AD
 Print Journal and iPad Edition
 Peer Reviewed
 Retina publishes 12x per year
 Advertising Opportunities
 Print & App Ads: Content Links, Video & Content Embedding
 Cover Sponsorships: Print Cover Tips + iPad Cover Bands
 TOC Sponsorship: Print, App Band + eTOC
 Custom Distribution: Outserts, Gatefolds, Supplements,etc.
 Views and Engagement Reporting
99
Web Banner
Advertising:
Brand Awareness
 Advertising Opportunities
 ROS and Home Page Roadblocks
 Article Collection Sponsorships:
Roadblock + ROS + Custom eNewsletter
 Geo and Site Targeting
 Rich Media, In-banner Video, expandable.
 ROS sizes for maximum exposure:
300 x 250, 300 x 600, 160 x 600, 728 x 90, 300 x 50.
 Retinajournal.com
 19,500 Average Monthly Visits
 34,500 Monthly Impressions
 0.12% Benchmark CTR
 Views and Engagement Reporting
10
eTOC Banner Sponsorship: Brand Awareness
 Retina Statistics
• 4,250 Opt-in Subscribers
• 53% Average Open Rate
 Retinal Cases & Brief Reports Statistics
• 700 Opt-in Subscribers
• 57% Average Open Rate
 Journal of Glaucoma Statistics
• 2,550 Opt-in Subscribers
• 45% Average Open Rate
 100% Opt-In
 Exclusive Sponsorship
 Sent with each issue
 300 x 600 or 160 x 600 Ad Unit
11
Complete Access E-Mail
 Ophthalmology and Optometry CAE
 Ophthalmology e-mail to 5,890 subscribers
 Optometry e-mail to 2,945 subscribers.
 100% Exclusive Sponsorship
 100% Advertiser Content
 100% Opt-In and Spam compliant
 Sent from Wolters Kluwer – a trusted source
 14% WK Average Open Rate
 9% WK Average Engagement Rate
12
Custom E-mails
 Showcase your message alongside Wolters
Kluwer content.
 Your ad, logo and text link combined with
3-4 WK articles.
 Utilize WK’s 8,835 member, 100% opt-in
Ophthalmology/Optometry list.
 Exclusive Sponsorship
13
Leverage Direct Access Email to Opt-in Subscribers
13
50+ Targeted Specialties
 8,835 Ophthalmology & Optometry
 100% your content, we send out to
our list on our header
 Advertise to or survey our audience
for market data
Total Opens
Total Click Thrus
35,730
2500
Email 1 Email 2 Email 3
25,700
1920
14,140
1000
Case Study:
 Series of three emails
14
Supplements:
Enduring Impact from Publishing to Promoting Your Clinical Data
 Digitally published in
website and app
 Poly-bagging with print
issue
 Bulk printing for sales
and meeting distribution
 Full content submissions
 Content aggregation
 Article collections and
reviews
 CME/CE options
 Multi-Media drivers deployed
across WK network
 Specialty targeted
• Complete Access Emails
• Website links & banners
• Tablet Ads with embedded
content
 Robust reporting of views
EngagementPublishing Distribution
 Publish in a highly prestigious journal and drive engagement from multiple journals
 Indexed with the journal and searchable across the web of science
 Submission for publishing or content development assistance through LCMEI
15
Custom Programs
 Leverage our audience and content to highlight a topic or series of topics
 Scalable by audience
 Print and digital distribution
 Marketing drivers leverage WK network to increase engagement
– Targeted multi-media marketing plans drive to content
– Includes creation and placements of media drivers
Custom Programs Include:
 Native Video
 Meeting Reporters
 Clinical Spotlights
 Roundtables
 Microsites
16
Questions
16
For additional information please contact:
Mike Prinzi
National Account Manager
Wolters Kluwer Health
W: 646-674-6643
C: 347-501-0284
E: Mike.Prinzi@WoltersKluwer.com

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Ophthalmology Content Marketing 2016

  • 2. 2 Retina 2 http://www.retinajournal.com/  1,824 Print Subscribers  12x Publishes Monthly  17,650 Monthly Website Visits  4,250 eTOC Subscribers 53% eTOC Open Rate  5,890 Ophthalmology eMail Subs  2,945 Optometry eMail Subs
  • 3. 3 Retinal Cases and Brief Reports 3 http://www.retinalcases.com/  331 Print Subscribers  4x Publishes Quarterly  1,850 Monthly Website Visits  700 eTOC Subscribers 57% eTOC Open Rate  5,890 Ophthalmology eMail Subs  2,945 Optometry eMail Subs
  • 4. 4 Journal of Glaucoma 4 http://www.glaucomajournal.com/  1,388 Print Subscribers  12x Publishes Quarterly  9,750 Monthly Website Visits  2,550 eTOC Subscribers 45% eTOC Open Rate  5,890 Ophthalmology eMail Subs  2,945 Optometry eMail Subs
  • 5. 5 Journal of Neuro- Ophthalmology 5 http://www.jneuro-ophthalmology.com/  863 Print Subscribers  4x Publishes Quarterly  6,650 Monthly Website Visits  1,400 eTOC Subscribers 65% eTOC Open Rate  5,890 Ophthalmology eMail Subs  2,945 Optometry eMail Subs
  • 6. 6 Cornea 6 http://www.corneajrnl.com/  1,045 Print Subscribers  2x Publishes Quarterly  15,050 Monthly Website Visits  2,700 eTOC Subscribers 43% eTOC Open Rate  5,890 Ophthalmology eMail Subs  2,945 Optometry eMail Subs
  • 7. 7 Ophthalmic Plastic & Reconstructive Surgery 7 http://www.op-rs.com/  1,068 Print Subscribers  6x Publishes Bi-Monthly  8,850 Monthly Website Visits  1,800 eTOC Subscribers 67% eTOC Open Rate  5,890 Ophthalmology eMail Subs  2,945 Optometry eMail Subs
  • 8. 88 Print + App Bundle: Issue-Based Advertising Print AD APP AD  Print Journal and iPad Edition  Peer Reviewed  Retina publishes 12x per year  Advertising Opportunities  Print & App Ads: Content Links, Video & Content Embedding  Cover Sponsorships: Print Cover Tips + iPad Cover Bands  TOC Sponsorship: Print, App Band + eTOC  Custom Distribution: Outserts, Gatefolds, Supplements,etc.  Views and Engagement Reporting
  • 9. 99 Web Banner Advertising: Brand Awareness  Advertising Opportunities  ROS and Home Page Roadblocks  Article Collection Sponsorships: Roadblock + ROS + Custom eNewsletter  Geo and Site Targeting  Rich Media, In-banner Video, expandable.  ROS sizes for maximum exposure: 300 x 250, 300 x 600, 160 x 600, 728 x 90, 300 x 50.  Retinajournal.com  19,500 Average Monthly Visits  34,500 Monthly Impressions  0.12% Benchmark CTR  Views and Engagement Reporting
  • 10. 10 eTOC Banner Sponsorship: Brand Awareness  Retina Statistics • 4,250 Opt-in Subscribers • 53% Average Open Rate  Retinal Cases & Brief Reports Statistics • 700 Opt-in Subscribers • 57% Average Open Rate  Journal of Glaucoma Statistics • 2,550 Opt-in Subscribers • 45% Average Open Rate  100% Opt-In  Exclusive Sponsorship  Sent with each issue  300 x 600 or 160 x 600 Ad Unit
  • 11. 11 Complete Access E-Mail  Ophthalmology and Optometry CAE  Ophthalmology e-mail to 5,890 subscribers  Optometry e-mail to 2,945 subscribers.  100% Exclusive Sponsorship  100% Advertiser Content  100% Opt-In and Spam compliant  Sent from Wolters Kluwer – a trusted source  14% WK Average Open Rate  9% WK Average Engagement Rate
  • 12. 12 Custom E-mails  Showcase your message alongside Wolters Kluwer content.  Your ad, logo and text link combined with 3-4 WK articles.  Utilize WK’s 8,835 member, 100% opt-in Ophthalmology/Optometry list.  Exclusive Sponsorship
  • 13. 13 Leverage Direct Access Email to Opt-in Subscribers 13 50+ Targeted Specialties  8,835 Ophthalmology & Optometry  100% your content, we send out to our list on our header  Advertise to or survey our audience for market data Total Opens Total Click Thrus 35,730 2500 Email 1 Email 2 Email 3 25,700 1920 14,140 1000 Case Study:  Series of three emails
  • 14. 14 Supplements: Enduring Impact from Publishing to Promoting Your Clinical Data  Digitally published in website and app  Poly-bagging with print issue  Bulk printing for sales and meeting distribution  Full content submissions  Content aggregation  Article collections and reviews  CME/CE options  Multi-Media drivers deployed across WK network  Specialty targeted • Complete Access Emails • Website links & banners • Tablet Ads with embedded content  Robust reporting of views EngagementPublishing Distribution  Publish in a highly prestigious journal and drive engagement from multiple journals  Indexed with the journal and searchable across the web of science  Submission for publishing or content development assistance through LCMEI
  • 15. 15 Custom Programs  Leverage our audience and content to highlight a topic or series of topics  Scalable by audience  Print and digital distribution  Marketing drivers leverage WK network to increase engagement – Targeted multi-media marketing plans drive to content – Includes creation and placements of media drivers Custom Programs Include:  Native Video  Meeting Reporters  Clinical Spotlights  Roundtables  Microsites
  • 16. 16 Questions 16 For additional information please contact: Mike Prinzi National Account Manager Wolters Kluwer Health W: 646-674-6643 C: 347-501-0284 E: Mike.Prinzi@WoltersKluwer.com

Editor's Notes

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