Engage and educate your target audience with a turnkey webcast program from WK

1. Why Webcasts?
Webcasts have proven themselves to be an effective means of
communicating complex messages in a preferred learning style. An
interactive environment that offers live chat, polls, and social media
integration offers a high level of engagement with your content.
Additional features like KOL speaker bios, multimedia clips, FAQs,
and links to your site’s resources offer increased brand mind share.
Why Wolters Kluwer?
Wolters Kluwer is a leading global publisher of professional health
information for physicians, nurses, specialized clinicians, and
students. We can help connect pharma and device marketers to
their target healthcare specialist with our network of over 300+
journal and media brands in over 50 specialties. Healthcare
professionals rely on our content to provide them with the latest
clinical trial and patient care information and updates.
Expand your reach to a target audience and drive engagement by
utilizing our contextual and content-specific options which deliver
a trackable return on your content marketing investment.
On Demand Webcasts
• Expand your reach while lowering the
cost per participant
• Position your brand as a thought leader
• Deliver high-quality and fully branded
content live, and on demand
• Leverage WK’s qualified HCP audience
to promote participation
To learn more about how to customize a webcast program to meet your unique
content marketing needs, contact your advertising representative.
Engage and educate your target audience
with a turnkey webcast program from WK
WebcastBenchmarks*
82%
43%
24%
ofattendees
participateinQ&A
Registrantto
AttendeeConversion
respondto
Surveys
*Source: “ON24 Webinar Benchmark Report, 2015 Edition.”
<www.on24.com>.

2. Two Webcast Options Tailored to Your Needs
Sponsor-SuppliedWebcast, Production + Promotion
Your webcast is based on PowerPoint slides with the verbal commentary which you or your KOLs provide; includes complete
audio production and editing.
Features:
n Creation and hosting of a 1-hour Audio orVideo webcast, including 12-months of on-demand archiving
n Registration/Lead Generation form
n Responsive design: optimized for mobile viewing and tablet
n Customizable interactive environment: 1,000 attendee functionality, Streaming audio/VoIP for audience Q&A,
Surveys/Polls, social media, chat
n 2-month digital marketing plan to drive traffic to both the live and archived event:
– Two custom email deployments to your targeted HCP specialty
– 50,000 banner ad impressions
– Featured ad position in journal e-TOC
n Real-time online dashboard providing over 30 analytics including detailed registration and viewer metrics
Contact your Advertising Representative for pricing
Sponsor-SuppliedWebcast, PromotionOnly
This option presumes a pre-existing webcast and registration page hosted on the sponsor’s web site; includes all
marketing drivers as outlined above.
Contact your Advertising Representative for pricing
Additional promotional opportunities are available: Print/iPad advertising and embedded links, iPad app band, “Most Popular”
article sponsorships. Program add-ons are offered at a 25% discount.
Visit WKAdCenter.com to learn about our comprehensive audience and content solutions.
Disclaimers: All content must meet editorial standards for muted commercialism.
This program offers no guarantee of registration minimums.