Sep Now 09 Mp

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Market your products via our dedicated team of online editors, reporters, idustry experts and marketing strategists who provide an invaluable perspective and insight on issues important to the global chromatography and electrophoresis community

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Sep Now 09 Mp

  1. 1. separationsNOW.com the targeted online solution for separation science advertisers Now in its seventh year of publication, separationsNOW.com is a fully interactive destination for original and expert content targeted to the global community of separation scientists working in the life and physical sciences. Our dedicated team of online editors, reporters and industry experts provide invaluable perspective and insight on issues important to the global chromatography and electrophoresis community. The 43,000+ registered users of separationsNOW.com enjoy free access to a wealth of information, including peer-reviewed papers from Wiley’s extensive stable of chromatography and separations science journals, specially commissioned articles from well-known science writers and up-to-the minute separation science news, as well as a host of tutorials, primers, glossaries and links directories. separationsNOW.com is constantly evolving to offer its subscribers and advertisers an ever-greater insight and access to the rapidly developing world of separations science. separationsNOW.com is published by John Wiley & Sons, the leading global publisher of scientific, technical and medical content with a two hundred year pedigree. • TARGET thousands of separation scientists by technique. No other website offers this level of audience segmentation. HPLC Electrophoresis GC Ion Chromatography Proteomics & Genomics Detectors Informatics Sample Preparation • ACCESS key decision makers Global Reach Site Visitor Job Functions 55% of our users are involved in making procurement decisions • REACH our thriving and fast-growing community of users of separation science equipment: Growth of registered users Monthly Traffic Figures Growth of monthly e-newsletters • Unique Users – 30,000 - 50,000 • Visits – 35,000 - 55,000
  2. 2. Traditional Online Advertising e-Newsletter Sponsorship separationsNOW.com sends out over 82,000 e-Newsletters each month to over 43,000 registered subscribers. Whilst providing users of the site with important information on current site content, they also give advertisers a platform through which they can promote a detailed message to recipients of these popular bulletins. • separationsNOW.com newsletters have a huge presence within the community and new subscriptions are increasing by over 1000 per month. • Each monthly channel newsletter highlights new features, e-zines, news stories and special offers on the site. • Advertisers can sponsor a newsletter - your message is positioned in its own column adjacent to the news content as the subscriber views it. • Graphics and hypertext links can all be included. • By targeting down to specific technique you can be sure that you are reaching the appropriate target audience. • Sponsorship is also available for the monthly ‘Separation Science digest’ e-Newsletter that gives a summary of all new content throughout the site. Options 1. “Email sponsorship - highly visible placement adjacent to the news bulletin on our widely read and ever growing newsletters. Target our whole audience or further segment by geographical region. Rates: US$475 per thousand. Geographical targeting US$575.00 per thousand 2. Third party e-blast - send a detailed solus e-mail to our subscriber list containing only your message. Rates: US$575 per thousand. Solus Advertorial / Vendor Profile The site homepage and each channel carries the facility for one vendor authored advertorial zone per calendar month allowing advertisers to post detailed product information, case studies or application notes of up to 2000 words supported by graphics and links. Solus advertorials enable the communication of detailed product information, explaining the technical benefits of deploying a specific solution. The detailed nature of the advertorial zones allow the reader to more fully evaluate the broader advantages of partnering with the advertiser to develop new business models, more efficient working practices and improved productivity. • A solus positioning on our technique channel homepages enables you to strongly promote your message ahead of the competition. • A large advertorial zone box at the top of the channel homepage linked to the advertorial page gives you the facility to convey a large amount of information to drive users to the advertorial. • The advertorial page is yours to design, can include one tower banner (120 x 230 pixels), and will not include banner advertising from any other companies. • Ideal for the promotion of product launches, seminars or exhibition promotions. • Creates a strong impact through the combined use of text, graphics and links. Rates: US$2,200 - US$3,150 per calendar month.
  3. 3. Rich Media Advertising Webinars You can now host and run webinars (online web seminars) in association with separationsNOW.com and spectroscopyNOW.com. During a webinar, you broadcast an audio presentation live over the web - both the presenters and participants take part from their desks via their PCs. Webinars are typically between 30 minutes and 1 hour in duration and are recorded so that they can be made available on demand after the event. Popular formats include round table discussions, presentations and interviews. There is also the potential to turn your webinar into a podcast. Webinars may be focussed, for example, around a new product launch or an emerging technology. However, we recommend that interaction with the audience is best when the webinar subject takes the form of an educational tutorial, rather than a sales pitch. Participants are required to pre-register their full contact details and any other relevant profile information requested by you. Quick and easy login is provided on the day of the event. When you host a webinar, you will: • Obtain several hundred qualified and relevant sales leads. • Improve brand awareness and encourage webinar registrations through channel-focused marketing to our database of users. • Communicate with a new audience. Questions may be asked – and answered by the presenters - at any time during the presentation. All participant questions from both the live and archived versions of the webinar will be directly accessible to you. An archive of all our webinars is available at http://www.separationsnow.com/webinars Rates: please contact us for more information. New in 2008! Videocasts Video is becoming an increasingly important vehicle on the web for relaying product information now that embedded players are commonplace and large bandwidths are available. The exciting launch of online Flash video is a great opportunity for advertisers to present to and interact with the separationsNOW.com and spectroscopyNOW.com readership and generate valuable sales leads. Our audience will be able to view a wide variety of rich media videos including, for example, product demonstrations and conference reports. You retain the copyright and you can embed the video into your own site. Registration can be incorporated into the Flash players to provide direct lead generation. Videos will become an integral part of your product marketing, delivering a return on investment by giving you qualified and relevant sales leads. Rates: please contact us for more information. Podcasts We offer two sponsorship options: • General sponsorship of an entire series. • Specific sponsorship of a single podcast, with the option to choose your own subject matter. An archive of all our podcasts is available at http://www.separationsnow.com/podcasts Rates: please contact us for more information.
  4. 4. Brand Advertising Banner Advertising Banner advertising is a highly effective means of pointing users to an advertiser’s own online resources as well as being hugely useful in maintaining brand awareness and share of voice in an increasingly competitive market. Banner advertising on separationsNOW.com promotes your product to the most targeted audience in the field of separation science while associating your brand with content of the highest quality. separationsNOW.com serves over 650,000 banner adverts to 55,000 unique users each month. Detailed Reporting We provide independent reporting from our ad-server DoubleClick. These reports enable you to judge how your campaign is performing by showing how many visitors are viewing your banners, how many are clicking to your website and which of your banners are performing the best. Information reported includes: • Creative details • Targeting details • Number of times a banner is shown (impressions) • Number of times a banner is clicked (clicks) • Ratio of clicks to impressions (click-through rate) • Time and frequency Rates: US$1,100 - 1,575 per calendar month. E-Zines Sponsorship separationsNOW.com features the facility to sponsor our popular monthly E-zines featuring specially commissioned articles along with new scientific papers direct from Wiley Interscience. Advertisers now have the opportunity to exclusively sponsor these pages, also featuring papers and articles authored by the advertiser. • Solus sponsorship of the widely read ezines • On the channel homepage: Logo and sponsored by “company name” with link for the duration of that issue (1 month). • On the E-Zine index page: Sponsorship box on ezine contents page. Text, image and link. • Links within the article itself, e.g. link on authors name, technique description, company name or actual instrumentation. • Inclusion of vendor authored articles (guidelines apply). Rates: US$3,225 - 4,650 each per calendar month.
  5. 5. Further Advertising Opportunities Keyword Search Sponsorship Your name and link is displayed first in all relevant search and browse results. • Keyword association search. • Your company name and description with link will appear with a priority placement in relevant search results, and all relevant product directory categories. • Sponsor a specific word and when a user searches for that word, your company name will appear in a priority placement, highlighting the supplier to the customer. • A maximum of only 5 sponsors is allowed per keyword. • Priority placement within relevant product directory categories. Rates: US$600 per quarter for 2 keywords. RSS News Feeds Advertising All news on separationsNOW.com will be syndicated across the internet via this exciting new technology. Sponsor our RSS feeds with your banner. • An easier way for subscribers to keep track of content. Once the software is installed, they simply enter the addresses of the desired RSS feed and the program will regularly check each of them, alerting the subscriber to any new items it finds. This is a very convenient way of staying up-to-date with the content of a large number of sites instead of trawling through numerous websites. • The subscriber will receive the regularly updated content with a “sponsored by” logo or banner. Rates: Pleae contact us for more information. Product Directory Focus separationsNOW.com has relaunched the product directory pages to include an advertorial zone. This provides a new sponsorship opportunity for advertisers to promote their solutions in the same way as the channel homepage advertorial zone. • Solus monthly advertorial within the product directory. • Available to one customer only per month throughout the whole of the product directory. Rates: US$2,600 per calendar month.
  6. 6. Statistics Target by technique - 8 channels to choose from: HPLC Our most popular channel, covering all aspects of liquid chromatography: HPLC and LC-MS, GPC, SEC, UPLC Monthly Traffic Figures Unique Users - 7,600 Visits - 9,500 Newsletter Circulation - 16,000 GAS CHROMATOGRAPHY Covering gas-based separations, including GC, GC-MS, GCxGC, SPME Monthly Traffic Figures Unique Users - 4,200 Visits - 5,200 Newsletter Circulation - 12,200 ELECTROPHORESIS Electroseparations, including gel and capillary electrophoresis, gel-based proteomics, and microfluidics Monthly Traffic Figures Unique Users - 2,500 Visits - 3,100 Newsletter Circulation - 8,200 ION CHROMATOGRAPHY The web’s only channel devoted to ion-selective separations: ion-exchange, cation exchange, ion exclusion; routine ion analysis; trace analysis; and process quality control Monthly Traffic Figures Unique Users - 2,500 Visits - 3,000 Newsletter Circulation - 9,100
  7. 7. Statistics Target by technique - 8 channels to choose from: SAMPLE PREPARATION Covering all aspects of sample collection, purification, storage and automation for separation science Monthly Traffic Figures Unique Users - 3,900 Visits - 4,600 Newsletter Circulation - 7,000 PROTEOMICS AND GENOMICS Covering the application of separation science to systems biology Monthly Traffic Figures Unique Users - 2,200 Visits - 2,400 Newsletter Circulation - 6,500 DETECTORS Covering the detection and identification of separated species Monthly Traffic Figures Unique Users - 1,700 Visits - 2,500 Newsletter Circulation - 5,800 LABORATORY INFORMATICS Covering the acquisition, manipulation and management of data for separation scientists Monthly Traffic Figures Unique Users - 1,000 Visits - 1,100 Newsletter Circulation - 5,000
  8. 8. Rate Card Integrated Online and Print Campaigns Create maximum effect by supporting your web advertising with print advertising in Wiley’s range of high-impact journals. Talk to us about a tailored, combined package that will best achieve your objectives. Rate Card Summary Technique e-Newsletter Solus Banner Ads E-zine Sponsorship Advertorial / Sponsorship per thousand Vendor Profile separationsNOW.com US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm HPLC US$475 US$3,150 pcm US$1,575 pcm US$4,650 pcm GC US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm Electrophoresis US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm Ion Chromatography US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm Genomics & Proteomics US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm Sample Preparation US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm Informatics US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm Detectors US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm 3rd Party Emails: US$575 per thousand (minimum payment US$2,500). Product Directory Focus: US$2,600 per calendar month. Keyword Search Sponsorship: US$600 for 2 words per quarter. Webinars: Please contact us for more information. Videos: Please contact us for more information. Podcasts: Please contact us for more information. RSS News Feeds Advertising: Please contact us for more information. What Should I Do Now? To discuss how separationsNOW.com can be a part of your advertising strategy, please contact: Wayne Frost Julian Wakfield-Harrey Senior Account Manager Account Manager John Wiley & Sons, Ltd. John Wiley & Sons, Ltd The Atrium The Atrium Southern Gate Southern Gate Chichester Chichester PO19 8SQ PO19 8SQ UK UK Tel: +44 (0)1243 770350 Tel: +44 (0)1243 770272 Fax: +44 (0)1243 770432 Fax: +44 (0)1243 770432 Email: wfrost@wiley.com Email: jwakefield@wiley.com Interested in Spectroscopy? • separationsNOW.com has a sister site – spectroscopyNOW.com – dedicated to spectroscopy. With over 90,000 visitor sessions and 70,000 unique users each month spectroscopyNOW.com is the most highly targeted website within 11/08 the field of spectroscopy in analytical chemistry and the life sciences. If you are interested in advertising in this area, contact us to discuss options. 00526

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