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1. WELCOME
TO
VINOD KUMAR R
Presentation
Corporate Social Responsibility (CSR) of
BAVARIAN MOTOR WORKS
BY
VINOD KUMAR R BBA
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What is CSR ?
Corporate Social Responsibility (CSR) refers to transparent business
practices that are based on ethical values, compliance with legal
requirements, and respect for people, communities, and the environment.
The company is committed to undertake CSR activities in accordance with
the provisions of Section 135 of the Companies Act, 2013 and read
together with the Companies (Corporate Social Responsibility Policy)
Rules, 2014.
Chief Executive Officer Vikram Pawah

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• Corporate Social Responsibility is required for all companies viz.
private limited company, limited company.
The following companies are necessary to constitute a CSR
committee:
Companies with a net worth of Rs. 500 crores or greater, or
Companies with a turnover of Rs. 1000 crores or greater, or
Companies with a net profit of Rs. 5 crores or greater.
Applicability of Corporate Social Responsibility to Companies:
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• As a leader of global premium automobile manufacturers, BMW
Group is constantly looking ahead.
• BMW Group not only integrates sustainability throughout its entire
value chain, but also includes Corporate Social Responsibility
(CSR) as an integral part of its sustainable development strategy,
and in turn achieves the joint sustainable development of
corporate, society and the environment.
BAVARIAN MOTOR WORKS
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• BMW Children’s Traffic Safety Education (CTSE) is
a BMW expert CSR program that targets children’s road
safety in China, and aims to improve children and adults’
road safety awareness through simulation-based learning,
fixed experiential center adventures, new media as well as
other interactive teaching methods that combine playing
and learning.
• Leveraging its core competencies to respond to the
society’s hottest topics, BMW became a pioneer – creating
the first and longest-running children’s road safety CSR
program in China.
BMW Children’s Traffic Safety Education (CTSE)
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• BMW China Culture Journey is a BMW iconic CSR
program that aims to promote and conserve the traditional
Chinese culture as well as intangible cultural heritage through
in-depth exploration, cultural exchanges and product
exhibitions.
• Integrating traditional Chinese culture rich in history into
modern life using innovative methods, this program inspires
sustainable development and demonstrates an a successful
example of corporate involvement in the conservation of
intangible cultural heritage.
BMW China Culture Journey
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BMW JOY Home
• BMW JOY Home is a BMW exclusive stakeholder
engagement program tailored especially to help left-
behind children in China’s underdeveloped areas.
Integrating curriculum innovation, teacher training,
extensive participation and resources sharing, this
program aims to provide left-behind children with equal
development opportunities using the “Joyful Sports”
model.
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• BMW has consistently dedicated itself to being a good
corporate citizen, actively performing the obligations of its
localization strategy, and contributing to the sustainable
development of China.
• With an international perspective, BMW has run the BMW
Sustainability & CSR Forum in cooperation with various
partners since 2013, providing a platform for key
stakeholders to demonstrate, share and exchange their
experiences in sustainability, while involving extensive social
forces to encourage creative ideas and practices on
corporate social responsibility.
BMW Sustainability & CSR Forum
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• On account of the firm belief of solidarity with Chinese
society and long-term commitment to Chinese social
development, on 5th June, 2008, BMW China and BMW
Brilliance joined with the China Charity Federation to
establish China Charity Federation BMW Warm Heart
Fund, a sustainable platform that unlocks and harnesses
the social goodwill of the BMW family, including
associates, dealers and customers.
China Charity Federation BMW Warm
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• For years, BMW has been adhering to the concept of sustainable
development, pursuing the harmonious development between
corporate and society, passing honesty and warm heart to the
public, and contributing to the society with innovative CSR concept.
Therefore, BMW has been widely recognized and received many
CSR awards.
CSR Awards
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BMW holds true to its three principles:
long-term commitment, addressing social
issues, and all-stakeholder engagement.
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12. Credits
Thank You
VINODKUMAR R MBA(2018-20)
DOON BUSINESS SCHOOL
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