Mass Media Activity by DPS Bangalore North

1. ADVENTURE
DRINK
Marketing + Branding PPT
By : Vaishnovi K.P
VI-H

2. This logo shows
adventureness ,
gaming chills and
lots of fun vibes.
I felt that the wizard
would give that
gaming/ fun look
which makes people
(especially young
kids ) slightly more
interested in buying
my product.
LOGO of my brand
And I added
purple because it
gives that dark
and thrilling
look, which
makes the logo
even better.
My inspiration
was to add a lot
of neon, so that it
can pop and be
catchy to the
viewers eyes.

3. MY MOOD BOARD

4. My MARKETING STRATEGY on how I would launch the product
First thing is to explain what my product is about and then deciding what strategies I should imply to launch the product.
This product is basically a set of different adventure drinks, which after consumption teleports you to a game for 5 minutes. The
games chooses your role in the game. You can either win or loose the game and create your own storyline to it . It has its own
obstacles but you will be actually seeing it! Its an advanced version of VR (virtual reality). It can be played within the max amount
written on the package. Each flavor of drink has a different game for you to enjoy! So grab your friends and enjoy this thrilling
experience!!
Now let me give you a few points on the marketing strategies I would use to launch this product.
Reaching out to a large audience
The main goal is to make sure as much people
can know about the brand. So I will probably
advertise it on mall screens and regular shopping
areas and even billboards. Since its more of a fun
based item I will put it in arcades / gaming
areas etc .
Pricing strategy
In order To start the selling of this
product, I shall keep the prices low or keep
deals such as BUY 1 GET 1 FREE. This
could happen until people are well aware of
the brand. These deals will attract people
to buy more of the product.

5. Social Media
This mode is probably the easiest to
reach out to a large amount of audience.
Posting Pictures and videos about the
product on social media platforms like
Facebook, Instagram etc. would really
help to boost the sales. Not only posting
but keeping a website about the product
can also help to gain some attention.
Blogging
Having a blog can really help by writing and
publishing various stuff realted to my
product. I would add information, news and
the pricing updates about the product. I
would also use it as a way to interact about
any topics regarding to my brand. Sharing
few sneak peeks about the new upcoming
designs etc. can really get the customers
interested.

6. My COLLATRALS
MY FLYER
DESIGN
MY BILLBOARD
DESIGN
I chose billboards and
flyers since it would be
reached out to a large
amount of people

7. THANKS!
HOPE YOU HAVE ENJOYED