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Ruben Arunasalam
Mobile is shaping 

our future.
PRESENTER: 2015
“There is no point in drawing a distinction
between the future of technology and
the future of mobile. They are the same.”
– Benedict Evans
Ruben ArunasalamPRESENTER:
OVER NEXT 5 YEARS, 

80% OF ADULTS ON EARTH WILL HAVE SMARTPHONES
Ruben ArunasalamPRESENTER:
MOBILE IS CHANGING THE WAY WE INTERACT
Ruben ArunasalamPRESENTER:
Flipkart, India’s Amazon, Plans to Shut Down Its Website Within a Year
The firm's mobile traffic has apparently increased tenfold in
less than 18 months. It plans to shut down its website
within a year and transition completely to a mobile app.
Ruben ArunasalamPRESENTER:
THE POWER OF MOBILE
Everyone has a supercomputer in their back pocket.
iPhone CPU has
625x more transistors
than a 1995 Pentium PC.
iPhone 4 has four times
as much processing 

power as NASA’s 

Curiosity Mars Rover.
Ruben ArunasalamPRESENTER:
02
SMARTPHONES ARE FAR MORE SOPHISTICATED THAN PC’S
Sensors Audio, microphone, image, direction, capacitive, rotation, proximity and location
Communications Technology Bluetooth, Wifi, NFC, GPS
Software/Operating Systems iOS, Android, Windows, Blackberry OS
Ruben ArunasalamPRESENTER:
SMARTPHONES ARE TAKING UP ALL OUR ATTENTION
Ruben ArunasalamPRESENTER:
“44% of cell owners have slept with
their phone next to their bed because they
wanted to make sure they didn’t miss
anything during the night.”
– Pew Research
Ruben ArunasalamPRESENTER:
“83% of those people between
ages 18-29 say their smart phone
plays an integral role in their lives.”
– Pew Research
Ruben ArunasalamPRESENTER:
THE EVOLUTION OF MOBILE TECHNOLOGIES
The boom in smartphone innovation and production has
spurred on a flood of low-powered and high-performance
smartphone chips. These chips are creating new products.
Ruben ArunasalamPRESENTER:
Wearables.
Ruben ArunasalamPRESENTER:
Smart Watches (Apple Watch)
FitBit
Google Glass
Smart Ring
Invisible Wearables
Smart Clothes
Ruben ArunasalamPRESENTER:
https://www.youtube.com/watch?v=jnEdaslPtEg
Ruben ArunasalamPRESENTER:
Internet
of Things.
Ruben ArunasalamPRESENTER:
Ruben ArunasalamPRESENTER:
https://www.youtube.com/watch?v=oxOukh_Ma6o
Connected
Cars.
Ruben ArunasalamPRESENTER:
Drones.
Ruben ArunasalamPRESENTER:
Mobile Facts 07
Ruben ArunasalamPRESENTER:
https://www.youtube.com/watch?v=4vGcH0Bk3hg
Big Data.
Ruben ArunasalamPRESENTER:
I’d like to introduce
you to a few people.
Ruben ArunasalamPRESENTER:
32 years old. Busy, fitness, coffee drinker.
Meet Luke.
Ruben ArunasalamPRESENTER:
LUKE LIKES TO BE AT HIS PEAK IN THE MORNING.
https://hello.is/
• Sensitive Microphone
• Ambient Light Sensor
• Temperature and Humidity Sensors
• Particulate Sensor
• Speaker
Ruben ArunasalamPRESENTER:
http://skip.com.au/
LUKE LOVES HIS DAILY CAPPUCCINO.
Ruben ArunasalamPRESENTER:
Value communication and are money
conscious
Meet the
Smith Family.
Ruben ArunasalamPRESENTER:
THE SMITH FAMILY VALUE COMMUNICATION.
(https://www.life360.com/tour/)
• When your kids arrive at their destination you can be notified
• Communicate only to your family members or carers
• Keep track of where your family members are at any time
Ruben ArunasalamPRESENTER:
THE SMITH FAMILY ARE MONEY CONSCIOUS.
(http://www.powershop.com.au/)
• Know exactly how much power you’re using & costs
• Take action to save money and power
Ruben ArunasalamPRESENTER:
How can companies harness these
technologies?
Ruben ArunasalamPRESENTER:
Idea Generation Implementation Review
Hackathons
Tech Radar
Innovation Teams
Design Sprint & Estimations
Scoping & Development Measure
Iterate
By having a pragmatic approach
Ruben ArunasalamPRESENTER:
Lean Development
User Testing
Thank you.
Ruben ArunasalamPRESENTER:
References.
Ruben ArunasalamPRESENTER:
http://ben-evans.com/benedictevans/2015/9/1/forget-about-mobile-internet
http://www.pewinternet.org

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