1. Photo by: http://www.jarekj.com/

2. Problem
Expensive
Not connected
No innovation!
1M devices sold yearly

3. Wind- and kitesurfers
need
a simple way to measure and find wind.

5. Crowdsourced weather information

6. Sharing
Wind meters
Shaka API
Web based map Social sharing Push notifications
Mobile in-app map • Facebook SMS
Widgets • Twitter Twitter
• Foursquare Email

7. Features
Wind speed & temperature ✔ ✔
Wind direction ✔
Location & sharing ✔
Wind map ✔
Full history ✔
Wind profile ✔
API ✔

8. Phase 1
Wind related
sports
10M potential users
20+M potential users
Phase 2
Professional
use (farming,
construction
∞ potential users
etc)

9. Wind- and kitesurfers
need
a simple way to measure and find wind.
Shaka platform
gives
latest real-time local weather information.

10. Revenue models
>100 000 devices
Sell the device over 3 years
at $59 RRP
• Subscriptions
Paid services • Paid apps
• Weather forecast
• Partnerships
Monetize the data • Advertising

11. Go to market
Sell directly online
Use distributors
Partnering & affiliation

12. Roadmap
3 months ship wind meter for iPhone
release Android version
6 months
next version w/ humidity sensor
apps for different verticals
6-12 months
new product concepts

13. Raigo Mihkel Jens
+ +
Raamat Güsson Kasemets
CEO Designer CTO
#estonianmafia

14. Thank you.
http://shakaon.net
http://angel.co/shaka
invest@shakaon.net
Twitter @shakawind