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The Globe and MobileCraig Saila                            @saila                       #MoSoGlobe
1) “It’s the journalism, stupid”
Woodbridge is David Thomson’s private holding company, andcontinues to shelter The Globe and Mail from public markets
85%Bell Media kept its share of 15 percent
In CTVglobemedia, the newspaper was a line item with little chance tosignificantly boost the bottom-line
The morning newspaper is a ritual and no longer a necessity
News is discovered in snippets throughout the day
McLuhan was wrong*     *Not really, but the literal interpretation of his soundbite is
First mobile appsiPhone released January 2009Kindle released November 2009   Gadio/FlickrGlobe2Go iPad app June 2010
The Globe is seen in differently throughout the day  depending on time of day, where the reader is  and how much attention...
2) Be flexible
Development had always been waterfall - and a strugglebut news reporting is essentially an agile process that works
Three companies, three apps
Base expectations๏   Election news coverage๏   Send news alerts๏   Geo-localized polls๏   Display #elxn41 posts๏   Tweet f...
Road ahead1. Have app in market for budget2. Integrate social media features3. Build riding pages and lookup4. Display liv...
Aside: the Pearce Tower dropped from the app, but stayed appears in itsicon after a debate about whether it represented Ca...
Globe Politics landed in the App Store and in BlackBerry World in timefor the budget announcement - beating others to market
The Globe and Mail used available inventory and lobbied Apple (andBlackberry) to ensure approval and promotion efforts wer...
Even before release, we knew we had planned for too much
Left behind๏   Advertising    Not critical for the election, as    politics doesn’t sell well๏   Tracking    A bigger issu...
The Twitter release๏   Twitter was a critical part of this    election campaign๏   Provided better coverage of    continuo...
ClippedPlanned to use lists, editorcuration, and an in-appcommunity to discover storiesbefore the larger news cycle
Riding page release๏   Least interesting...     ๏   ..but most promising๏   Lists using local hashtags๏   Quickly find ridi...
๏   Mapping to postal code    could not be completed๏   Which meant geo-    location was too    challenging๏   Riding look...
3) JSON & the APIs
Developers created a new content feed   quickly & outside the normal review processthat changed how The Globe saw its prod...
Infrastructure     Data Presentation
Three simple APIs were used to power the entire election experience
The Globe and Mail:Politics๏   Released March 2011๏   Timed to be first in market๏   Xtreme, forked from News
The Globe and Mail:News๏   Released April 2011๏   Released on BB, iPhone, iPad๏   In-house, with Xtreme dev
The Globe and Mail:Life๏   Released March 2011๏   Timed to relaunch of website๏   Polar Mobile, with RSS
(plus one extra)
The Globe and Mail:Royal Wedding๏   Released April 2011๏   Was going to be pay app๏   Huge in Singapore
The Globe and Mail:Business๏   Coming soon (early alpha)๏   Charts, stocks, news heavy๏   In-house, with Five Mobile dev
What’s next?   Let’s talk
Known knowns๏   Innovate    The Globe is currently    rethinking its entire business๏   Agility    Spreading beyond digita...
Thank you            ๏   Back-channel: #MoSoGlobe            ๏   Twitter: @saila
The Globe and Mobile
The Globe and Mobile
The Globe and Mobile
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The Globe and Mobile

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How Canada's national newspaper, The Globe and Mail, approaches new mobile product development.

Includes a detailed look at how it built the politics app under very tight timelines.

Presented at MoSo 2011

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The Globe and Mobile

  1. 1. The Globe and MobileCraig Saila @saila #MoSoGlobe
  2. 2. 1) “It’s the journalism, stupid”
  3. 3. Woodbridge is David Thomson’s private holding company, andcontinues to shelter The Globe and Mail from public markets
  4. 4. 85%Bell Media kept its share of 15 percent
  5. 5. In CTVglobemedia, the newspaper was a line item with little chance tosignificantly boost the bottom-line
  6. 6. The morning newspaper is a ritual and no longer a necessity
  7. 7. News is discovered in snippets throughout the day
  8. 8. McLuhan was wrong* *Not really, but the literal interpretation of his soundbite is
  9. 9. First mobile appsiPhone released January 2009Kindle released November 2009 Gadio/FlickrGlobe2Go iPad app June 2010
  10. 10. The Globe is seen in differently throughout the day depending on time of day, where the reader is and how much attention the reader can spare
  11. 11. 2) Be flexible
  12. 12. Development had always been waterfall - and a strugglebut news reporting is essentially an agile process that works
  13. 13. Three companies, three apps
  14. 14. Base expectations๏ Election news coverage๏ Send news alerts๏ Geo-localized polls๏ Display #elxn41 posts๏ Tweet from app๏ Riding & polling look-up๏ Individual riding pages
  15. 15. Road ahead1. Have app in market for budget2. Integrate social media features3. Build riding pages and lookup4. Display live election results5. Promote other apps
  16. 16. Aside: the Pearce Tower dropped from the app, but stayed appears in itsicon after a debate about whether it represented Canadian politics
  17. 17. Globe Politics landed in the App Store and in BlackBerry World in timefor the budget announcement - beating others to market
  18. 18. The Globe and Mail used available inventory and lobbied Apple (andBlackberry) to ensure approval and promotion efforts were in sync
  19. 19. Even before release, we knew we had planned for too much
  20. 20. Left behind๏ Advertising Not critical for the election, as politics doesn’t sell well๏ Tracking A bigger issue, no data to compare app vs. web vs. mobile๏ Alerts Huge miss, not having weakened the case for an app
  21. 21. The Twitter release๏ Twitter was a critical part of this election campaign๏ Provided better coverage of continuous news-cycle๏ Provided basic sharing to help promote the app & The Globe
  22. 22. ClippedPlanned to use lists, editorcuration, and an in-appcommunity to discover storiesbefore the larger news cycle
  23. 23. Riding page release๏ Least interesting... ๏ ..but most promising๏ Lists using local hashtags๏ Quickly find ridings of interest ๏ and nearest polling stations๏ Plus local news and results
  24. 24. ๏ Mapping to postal code could not be completed๏ Which meant geo- location was too challenging๏ Riding look-up was done by name
  25. 25. 3) JSON & the APIs
  26. 26. Developers created a new content feed quickly & outside the normal review processthat changed how The Globe saw its products
  27. 27. Infrastructure Data Presentation
  28. 28. Three simple APIs were used to power the entire election experience
  29. 29. The Globe and Mail:Politics๏ Released March 2011๏ Timed to be first in market๏ Xtreme, forked from News
  30. 30. The Globe and Mail:News๏ Released April 2011๏ Released on BB, iPhone, iPad๏ In-house, with Xtreme dev
  31. 31. The Globe and Mail:Life๏ Released March 2011๏ Timed to relaunch of website๏ Polar Mobile, with RSS
  32. 32. (plus one extra)
  33. 33. The Globe and Mail:Royal Wedding๏ Released April 2011๏ Was going to be pay app๏ Huge in Singapore
  34. 34. The Globe and Mail:Business๏ Coming soon (early alpha)๏ Charts, stocks, news heavy๏ In-house, with Five Mobile dev
  35. 35. What’s next? Let’s talk
  36. 36. Known knowns๏ Innovate The Globe is currently rethinking its entire business๏ Agility Spreading beyond digital๏ Opening data Foundational APIs are being refined and used more
  37. 37. Thank you ๏ Back-channel: #MoSoGlobe ๏ Twitter: @saila

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