Energizing the Groundswell <ul><li>“ Energizing the Base” </li></ul><ul><li>Powerful way to use ‘groundswell’ to boost bus...
Helping the Groundswell Support Itself <ul><li>The ‘groundswell’ supporting itself by enabling people  </li></ul><ul><li>t...
Helping the Groundswell’ Support Itself <ul><li>Examine three things: </li></ul><ul><li>What problem you will solve. </li>...
Embracing the Groundswell <ul><li>Innovating Faster allows: </li></ul><ul><li>- Connection with customers move ideas quick...
How Connecting With the Groundswell Transforms Your Company <ul><li>Connecting with ‘groundswell’, the company goes throug...
Preparing for Transformation <ul><li>Start small. </li></ul><ul><li>Educate executives. </li></ul><ul><li>Choose the right...
The  Groundswell  Inside Your Company <ul><li>Employees in your company have a common goal with you: </li></ul><ul><li>“ y...
Internal ‘groundswell’ <ul><li>Avenue a/razorfish : Collaborating with  ‘wiki’ </li></ul><ul><li>- created by the executiv...
Internal ‘groundswell’ <ul><li>Bell Canada:  Cultural change  from  “bottom up” . </li></ul><ul><li>- Internal  ‘groundswe...
The Future of Groundswell <ul><li>“ Ubiquitous ‘groundswell’ </li></ul><ul><li>Cheap, user friendly, connects with Interne...
Principles of ‘groundswell’ Thinking <ul><li>First,  ‘groundswell’  is about  person-to-person activity . </li></ul><ul><l...
Upcoming SlideShare
Loading in …5
×

Jr groundswell

485 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
485
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Jr groundswell

  1. 1. Energizing the Groundswell <ul><li>“ Energizing the Base” </li></ul><ul><li>Powerful way to use ‘groundswell’ to boost business: </li></ul><ul><li>Word of mouth </li></ul><ul><li>Word of mouth succeeds because: </li></ul><ul><li>- It’s believable </li></ul><ul><li> - It’s self-reinforcing </li></ul><ul><li>- It’s self-spreading </li></ul><ul><li>“ Energizing the base” for your most enthusiastic </li></ul><ul><li>customers and embracing them. </li></ul>
  2. 2. Helping the Groundswell Support Itself <ul><li>The ‘groundswell’ supporting itself by enabling people </li></ul><ul><li>to connect with each other. </li></ul><ul><li>Reducing cost for the companies by: </li></ul><ul><li>- Company’s web sites </li></ul><ul><li>- Outsourcing via support calls overseas. </li></ul><ul><li>SUPPORT FORUMS </li></ul><ul><li>Dell – Answering questions with support forums </li></ul><ul><li>Wikis with BearingPoint – Use wiki to reassure customers </li></ul><ul><li>Yahoo! & Naver – Questions & answers </li></ul>
  3. 3. Helping the Groundswell’ Support Itself <ul><li>Examine three things: </li></ul><ul><li>What problem you will solve. </li></ul><ul><li>How you will participate. </li></ul><ul><li>Create a support group or join an existing on. </li></ul>
  4. 4. Embracing the Groundswell <ul><li>Innovating Faster allows: </li></ul><ul><li>- Connection with customers move ideas quicker. </li></ul><ul><li>- Customers in the loop-innovations are quicker; </li></ul><ul><li> continuous improvement. </li></ul><ul><li>“ Embracing the Groundswell” </li></ul><ul><li>“ Humility to listen and tap into the skill to take what you heard and make improvements.” </li></ul>
  5. 5. How Connecting With the Groundswell Transforms Your Company <ul><li>Connecting with ‘groundswell’, the company goes through </li></ul><ul><li>a mental shift . </li></ul><ul><li>Transformation </li></ul><ul><li>Step by step-Build collection of shared successes. </li></ul><ul><li>Stepping stones lead to natural progression. </li></ul><ul><li>Executive support- Upper management must by into ‘groundswell thinking’. </li></ul><ul><li>Company Transformations </li></ul><ul><li>Dell – www.ideastorm.com/IdeaAbout?pt=About+IdeaStorm-cached-similar </li></ul><ul><li>Unilever </li></ul><ul><li>www.youtube.com – dove evolution video </li></ul>
  6. 6. Preparing for Transformation <ul><li>Start small. </li></ul><ul><li>Educate executives. </li></ul><ul><li>Choose the right people to run your strategy. </li></ul><ul><li>Get agency and tech partners in sync with ‘groundswell’. </li></ul><ul><li>Plan for next step and for long term. </li></ul>
  7. 7. The Groundswell Inside Your Company <ul><li>Employees in your company have a common goal with you: </li></ul><ul><li>“ your company’s success” </li></ul><ul><li>Applications of internal ‘groundswell’ applications: </li></ul><ul><li>Best Buy: Blue Shirt Nation </li></ul><ul><li>-Listening </li></ul><ul><li>-Talking </li></ul><ul><li>-Energizing </li></ul><ul><li>-Supporting </li></ul><ul><li>-Embracing </li></ul>
  8. 8. Internal ‘groundswell’ <ul><li>Avenue a/razorfish : Collaborating with ‘wiki’ </li></ul><ul><li>- created by the executive for employees to be </li></ul><ul><li> connected. </li></ul><ul><li>- employees share ideas, skills, ‘blog’ about work. </li></ul><ul><li>- Executives can monitor pulse of the company </li></ul><ul><li>Collaboration Tools & Communication Channel </li></ul><ul><li>“ blog” & “wiki” </li></ul>
  9. 9. Internal ‘groundswell’ <ul><li>Bell Canada: Cultural change from “bottom up” . </li></ul><ul><li>- Internal ‘groundswell’ is about “relationships” . </li></ul><ul><li>- Listening culture from “top down”. </li></ul><ul><li>- Encourage “ participation” with “incentives” . </li></ul><ul><li>- Find and empower “rebels” internally . </li></ul><ul><li>“ Internal ‘groundswell’s’ secret to success: </li></ul><ul><li>“ culture” </li></ul>
  10. 10. The Future of Groundswell <ul><li>“ Ubiquitous ‘groundswell’ </li></ul><ul><li>Cheap, user friendly, connects with Internet and people. </li></ul><ul><li>- Phone shares ‘groundswell’ info </li></ul><ul><li>- Social network tells of events/people contacts; text. </li></ul><ul><li>- Phone gives works of FTC and info from Wall </li></ul><ul><li> Street Journal, Footwear News, and Women’s </li></ul><ul><li> Wear Daily. </li></ul><ul><li>- Phones tracks you from A.M., Noon, and P.M </li></ul><ul><li> ‘ groundswell’. </li></ul><ul><li>- Built into browsers, both mobile and computer </li></ul><ul><li> base. </li></ul>
  11. 11. Principles of ‘groundswell’ Thinking <ul><li>First, ‘groundswell’ is about person-to-person activity . </li></ul><ul><li>Second, promotes listening . </li></ul><ul><li>Third, be patient . </li></ul><ul><li>Fourth, be an opportunistic . </li></ul><ul><li>Fifth, be flexible . </li></ul><ul><li>Sixth, be collaborative . </li></ul><ul><li>Seventh and last, be humble. </li></ul><ul><li>With ‘groundswell’, build your own successes with customers and within your company. </li></ul>

×