These are some of the success stories of my clients over a period of last 2 years. I am blessed and grateful to almighty for leading me to success and growth in every part of life. These stories determine how we can change the game or the portfolio of a company by simply following the basics. I am up for your comments, if any. And would definitely help if anyone requires it.

1. Success StoriesBy Rouf Bhat

2. Customer & Business Goals Background & Solution
Measure & Impact
Background: Client wanted to get enrollments for a seminar that was to
be held in Kottayam & Bengaluru.
Pitching And Implementation:
❏ Display and Search Campaigns were pitched to the client in order
to drive conversions.
❏ Also Remarketing campaign was pitched but the client was happy
with the conversions from the existing campaigns.
Learnings & AIs
Client Name: Xiphias Immigration Services
(www.xiphiasimmigration.com )
Business Type: Immigration Services
Avg Quarterly Spend: $27,000
Business Goal: Primary Goal was 50 Conversions
Location: Bangalore, India
Client:
❏ Strategy for Visa enrollments and conversion optimization
techniques for the vertical
Vendor:
❏ Call-to-action ads driving on a new landing page
❏ Hands-on information about Visa Enrollmennts
❏ Simple Form Filling for Seat Reservations.
Advertiser
❏ Target for Visa enrollment in a Seminar related to Immigration
Services for Australia & Canada and convert them into leads.
Direct
❏ We were successful in achieving the targets by 300%. (155 leads)
❏ Basis the performances of the Campaigns, the client decided to
run an “Evergreen” account from a “Flighted” one.
Google
❏ Reports used for Measurement: Google Analytics Conversion
Reports, Acquisition and Audience Reports

3. Customer & Business Goals Background & Solution
Measure & Impact
Background: The client had already run a marketing campaign with an
agency which was a complete failure. The client was always skeptical
about the success of this campaign. medEcube wanted meaningful &
converting leads.
Pitching And Implementation:
Except for Search, Display & Re-marketing campaigns, we created
separate landing pages for diseases & surgeries we were targeting.
Thereby, creating different targeting for different categories.
Learnings & AIs
Client Name: medEcube (www.medecube.com)
Business Type: Healthcare Services & Medical Tourism
Avg Quarterly Spend: $15000 - $20000
Business Goal: Branding and atleast 10 conversions
Location: Nigeria, Kenya, Zimbabwe, USA & India
Client:
❏ Meaningful leads which can lead to conversions
Vendor:
❏ Conversion Centric Campaign Optimization
❏ Advanced Landing Pages
❏ HTML Creatives with CTA’s
❏ Live Chat Sessions & EDM Campaigns
Advertiser
❏ Target patients who want to do different treatments (like
transplants, surgeries etc) in India.
Direct
❏ We were successful in achieving the targets by 120%. (160 leads)
❏ Out of 160 leads, 4 patients have travelled so far for different
kinds of surgeries.
❏ Due to the performance of the campaigns, the client has started
providing refrences of other clients like Apexprofoundbeauty.com,
IVF etc.

4. Customer & Business Goals Background & Solution
Measure & Impact
Background: The Client wanted to raise funds/preorder the new product
“All season farm house” to grow fresh vegetables in one’s own home.
Pitching And Implementation:
❏ Display was pitched to the client in order to create awareness that
ultimately would drive conversions.
❏ Remarketing campaign was implemented to increase the
conversions at lower cost/ conv.
❏ Dedicated landing page was advised and designed by the client
for conversion centric approach.
Learnings & AIs
Client Name: AltiFarm (US)
Business Type: Home farm products
Avg Quarterly Spend: $690
Business Goal: The goal was to raise funds/Pre-book orders
Location: United States
Client:
❏ Display images created manually with proper images ad contact
in the creative worked well for us which showed huge success.
Vendor:
❏ Conversion Centric Campaign Optimization
❏ Advanced Reporting
❏ Implementation of display campaigns with well crafted creatives
for future projects
Advertiser
❏ Targets for fund raising was $30,000 in 2 weeks. The campaigns
were targeting outside India with limited budget.
Direct
❏ Guided the client to have display creatives created manually as
per the product and a little content.
❏ Campaign performance had increased immensely, the target was
reached in the first week and hence ended at 280% ($84,000) in
10 days with maximum budget still remaining.
Google
❏ Reports used for Measurement: Google Analytics Conversion
Reports, Acquisition and Audience Reports

5. Customer & Business Goals Background & Solution
Measure & Impact
Background: The client was already running a marketing campaign
himself. The Focus of the cleint was completely on Leads.
Pitching And Implementation:
❏ We created a Search & Display campaign for the Business.
❏ Since the Budget was too low, the client was not ready for
creating a new landing page or modifying the existing one which
lead to lower Quality Score & Ad Rank.
❏ Created separate campaigns & customized audience for lead
generation.
Learnings & AIs
Client Name: Auckland Accounting (http://www.aklacc.co.nz)
Business Type: Accounting & Income Tax
Avg Quarterly Spend: $9000
Business Goal: Branding & Conversions
Location: Auckland, New Zealand
Client:
❏ Meaningful leads which can lead to conversions
Vendor:
❏ Conversion Centric Campaign Optimization
❏ Advanced Landong Pages
❏ HTML Creatives with CTA’s
❏ Live Chat Sessions & EDM Campaigns
Advertiser
❏ Target people within Auckland who require accounting related
services.
Direct
❏ We were successful in achieving the targets to some extent as the
Budget was too less for services to be advertised.
❏ We were able to generate 4 leads in 2 weeks which gave an ROI of
$8000 to the client.
❏ Created a complete digital startegy for the client as there was
limited information the website which was impacting the
optimization of the campaigns. The client had limitations with the
Budget.

6. Customer & Business Goals Background & Solution
Measure & Impact
Background: The client has been in Travel domain from 8 years. The client
is also a bit experienced on Google Adwords, but due to account
suspensions the client wanted to work with someone who knew about
google adwords policies.
Pitching And Implementation:
❏ We created Display & Call-only campaigns as there is a huge
competition on search platform for Travel domain.
❏ Targeting of these campaigns was purely based on few keywords
& audiences like frequent flyers, daily travellers.
Learnings & AIs
Client Name: Airohub (www.airohub.com)
Business Type: Hotels & Air Tickets
Avg Quarterly Spend: $60,000
Business Goal: Leads, Calls & Bookings
Location: United States
Client:
❏ Reservations, Bookings & Air Ticketing
Vendor:
❏ Deep Linking on the website for good Quality socre & Ad Rank
❏ Separate landing pages for separate airlines
❏ HTML Creatives with CTA’s
❏ Live Chat Sessions & EDM Campaigns
Advertiser
❏ Need Bookings, Calls & Leads for Air Ticketing & Hotel Bookings.
50-100 calls/leads/conversions on daily basis.
Direct
❏ The campaigns were run successfully for the client and we were
able to generate upto 140 calls per day except for the live chat
sessions & organic bookings.
❏ We were able to generate 50 leads every day which gave an ROI of
$50000/month to the client.

7. Customer & Business Goals Background & Solution
Measure & Impact
Background: The client started their business in April 2017 & their focus
has been providing training in structural engineering & taking contracts for
new houses.
Pitching And Implementation:
❏ We created Search & Display campaigns for lead generation &
Branding of the business followed by re-marketing campaigns.
❏ Separate campaigns for training & construction builing.
❏ Separate campaigns for different locations.
❏ Successful CPA campaigns were added to lower the cost on leads
Learnings & AIs
Client Name: E-construct & Build Pvt. Ltd (www.e-construct.in)
Business Type: Training & Civil Contractors
Avg Quarterly Spend: $13,850
Business Goal: Branding & Leads
Location: India & Gulf (UAE, Oman, Qatar, Bahrain)
Client:
❏ Training enrollments & Leads for construction building. Structural
engineering leads for High-rise Building in Gulf
Vendor:
❏ Separate landing pages for training enrollment & construction
building
❏ CPA campaigns for cost cutting on leads
❏ RLSA campaigns for leads.
Advertiser
❏ Enrollments for Trainings in Structural Engineering. Leads for Civil
Contracting for new houses & High-rise buildings
Direct
❏ Separate campaigns for trainings enrollment & civil contracting
were set up.
❏ Successfully delivered 5-10 leads/day, ROI being $500/lead for
training & $2000/lead for new houses.
❏ Due to the success of campaigns, the client will be signing off the
entire digital marketing business in the upcoming week.

8. Thank You