2. ο½ Food, Inc. is a 2008 American documentary film
directed by Emmy Award-winning filmmaker
Robert Kenner.
ο½ The film examines corporate farming in the United
States, concluding that agribusiness produces food
that is unhealthy, in a way that is environmentally
harmful and abusive of both animals and
employees.
ο½ CLICK HERE TO WATCH THE TRAILER
3. Forms Use, develop or challenge
Voice overs & sound bridging Use β This is used so that its not
just someone looking at the
camera, as it is used over cutaways
and other footage.
Cutaways Use β cuts to archival footage/
photos to have variety, keeps the
audience interested.
Non-diegetic score music Use β To set the appropriate mood
or atmosphere. In the documentary
a lot of high pitched sounds are
used to create a mysterious
atmosphere.
Credits Use β To introduce the people
within the documentary
4. Voice over's and sound bridging:
The documentary has a lot of voice over's that help to introduce each
different topic that is being addressed. For example, at the beginning of
the film there is some information that helps the audience understand
what the film is about.
click here to watch the clip
Example in clip β 00:45
5. Cutaways:
In the film there are a lot of cutaways to archival footage and photographs
while there is a voice over of the narrator. For example in this clip where
there is a voice over on the footage of McDonalds.
Example in clip β 05:13
6. Non diegetic background score music:
This is used to set the mood/atmosphere.
Volume control is used so that the music will be louder to heighten mood (such
as excitement) to sustain audience's interest but lowered when having to
focus on something such as dialogue.
Click here to watch clip
Example in clip- 01:00
7. Credits:
The credits are on screen to identify peoples names/roles.
The credits are usually
placed in empty spaces on
screen.
They are eye catching
because of the boldness of
the font and the contrast of
colours.
Showing the roles of
the individuals also
helps to make their
opinions more
valid/important
especially if they are
experts in the area.
The names of the interviewees are
capitalized and bold, their
role/position is also capitalized
however, it isnβt bold and it is a
smaller size.
8. Conventions Use, Develop or Challenge
Archival footage & Archival
photographs
Use β These are used to give the
audience something to focus on while
there is an interview. This is done
through cutaways.
Animation Use β the animations are used to
present the statistics in various ways.
Statistics Use β these are used to help support
the statements made in the
documentary.
Expert interviews Use β All the interviews within the
documentary are expert interviews
Narrator Use β Narration is used throughout the
documentary.
Public interviews Challenge β within the documentary
there are only expert interviews β I
think this is because It is serious issue.
9. Archival footage & Archival Photographs:
The archival footage helps to
support a statement made in
the film.
For example when the narrator
is talking about the effects of
GM food, there is a cutaway to
the footage of news
programmes from 2002
showing places in the country
where the food has caused
illness.
10. ο½ Animation
The animation shows statistics which help the audience draw
comparisons between then and now through growth of the
colour orange on the cow.
As it is colourful and bright it helps to keep
the audience entertained, as well as get the
message across to them.
11. Statistics:
Numbers that help prove a point which make it more believable to audience.
It can be abstract or explicit.
Abstract
Abstract
12. Expert Interviews:
Within the documentary there are interviews with many
people, most of them are in natural settings (e.g where
the people work).
Most of the camera shots used during these interviews
are mid shots, close up shots and two shots and this is to
keep the audience focused on what they are saying.
13. Narrator:
The film is narrated by Michael Pollan and Eric Schlosser.
Eric Schlosser appears
in the documentary
but not as a presenter
β he is part of an
expert interview.
Michael Pollan doesnβt
appear in the documentary
β he is also a narrator