2. Other projects that we considered
■ NDAS - support victims and survivors from all genders and walks of life, covering
all ethnicities, socio-economic statuses, sexual orientation and religions.
■ The Lowdown- the only counselling service in Northamptonshire offering free
and confidential drop in service six days a week to children and young adults in
distress or experiencing crisis.
■ Made in Corby- an exciting and ambitious three year programme that recognises
and draws inspiration from the identity and reputation of Corby.Their aim is to
inspire more localCorby people than ever before to take the lead in experiencing,
creating and taking part in high quality arts and cultural activities.
3. ■ Changemaker has been part of the language ofThe University of Northampton for
over 5 years.
■ Since 2010, the University of Northampton has taken significant steps to reach in
strategic objective to become the Number 1 University in the UK for social enterprise
and entrepreneurship.Attainment of this objective became most high profile in
February 2013 when the University was designated by AshokaU as the first
‘ChangemakerCampus’ in the UK.
■ Everyone can be a Changemaker.
4. What does change maker do?
■ Changemaker is about making a difference in the world; looking for ways to enact
social change.
■ Developing and Embedding the Changemaker Ethos at the University of
Northampton- the Changemaker believes in providing students and staff with the
opportunity to change their world for the better.
■ The focus is the student and their experience atThe University of Northampton.They
connect students with local and global opportunities, training and a dedicated
employability service giving the best possible start in gaining the best graduate career.
■ Finding a problem and solving it.
5. ■ The student facing branch of the team;The main point of contact for any student that
encompasses most of the changemaker sectors, as well as having its own employment
agency.
■ The Changemaker Hub equips students with the skills and experience they need to
develop themselves as a Changemaker, which not only can make a different to society
but also increase employability potential.
■ Help to develop ‘your changemaker’ through coaching to help students start a project
revolving around social change, earning changemaker certifications.
■ Hosts the changemaker café which brings in community organisations and social
enterprises onto campus to develop common projects.
6. Services they offer
■ Changemaker connect students with local and global opportunities, training and dedicated
employability service.The students can get involved with this through the many services
they offer:
- Employability Plus
- Life Hack
- Changemaker Certificate
- MA Social Innovation
- Enterprise/Give it a Go grand funding
- Skills Plus
- Alumni Plus
7. The Project
■ We want to make a “hard-hitting’ promotional video (3-5 minutes) that encompasses
what the changemaker hub service actually provides for students.
■ We’re going to focus mainly on the student facing side; the Changemaker Hub within
the University.
■ Our project should be utilised as a marketing tool that aims to inform new/current
students-alike about why Changemaker exists.
■ Should save staff having to repeat themselves by explaining as there will be an
informative video to explain exactly what Changer maker does.
■ As agreed with our client, we are going to target the video towards students with the
aim to get them to use the changemaker hub before they get to their third year of
university.
8. Footage
■ We want to show how the Changemaker Hub works, and how it can be a necessary tool to students atThe
University of Northampton. We are going to do this through interviews with the staff members, and
interviews with students who have used the Changemaker.
■ By using the term “hard hitting” (per discussion with our client) we also decided that it will be good to
interview students who have NEVER used changemaker to find out why they haven’t and explain how it will
help.
■ We will be asking the Changemaker team for any archive footage of events that they have done in the past
to maybe be used in the promo.
■ Shooting a Changemaker in action (coming along to a project that has been ‘incubated’ from the HUB).
■ Shooting a Changemaker Café session and conducting interviews with some of the community about the
hub.
■ We want excess footage (so we can have a bit of everything!)
■ We agreed on also splicing any footage we get so Changemaker can use any of our clips for other short
promotions they may make.
9. Potential interviews
■ Linda Sinclair-Davis – Our Client & School Engagement Leader
■ Bruce Paterson
■ Julia Jolley
■ Abi Wicks (all part of the Changemaker team)
■ Students involved with Changemaker (Laura Roklicer, Emma Leering)
■ Students not involved with Changemaker.
■ Community groups
■ Try and get some correspondence from USA Changemaker Campuses such as Arizona
(who have similar mission statements).
10. Social Impact
■ The target audience we want for this promotional video will be students, so the social
impact will be quite large.As this video will be released on to different social media
platforms, so many students can watch and get to know more aboutThe
Changemaker.
■ However, the social impact will not be direct. It will also be a longer race as our goal for
this project is to get students interested in their Changemaker skills, which should
inevitably lead them to researching social change projects themselves.
■ The hopeful boost to the use of the Hub/skillset should lead those research projects
into creating real social action.
■ We also want to impact ourselves/expand our own skills.
11. Possible Challenges
■ Making sure we stick to the ethos (keeping to the goal ofTransforming lives + inspiring
change)
■ PaintingChangemaker in the correct light/Portray them accurately
■ Making sure we keep in regular contact with Linda to give her updates and to check we
are on the right track
■ Making the video persuasive enough to entice students into using the Hub
13. Legal Documentation
PRODUCTION-
- Crew contact list
- Cast contact list
- Crew deal memo
- Contractor agreements
- Producer agreement
- Personal release forms
- Location contact list
- Location release form
- Equipment list and hazard list
- Filming notice
- Call sheet
14. Financial Planning and Budgeting
As this is a promotion made by students, everything we do will have to be shot, cast (if we
use actors) and produced on a micro-budget.
This means we do not have any funding and are going to use the resources at our disposal,
supplied by the University and ourselves to the best of our ability.
If we need any special Changemaker resources, I am sure the hub will be willing to comply
and let us use their promotion backdrops etc. should we need them..
Our low budget also means that we cannot add any over the top special effects or hire out
venues for locations, however this is should not be a problem as we are filming a more
informative style piece.
Upon reviewing all the equipment we have and locations, this project is extremely feasible
on this micro-budget.
16. Timing and content plan
NOV DEC JAN FEB MARCH Done
Pre- production
Production schedule
Generating ideas
Research
Proposal
Budget N/A
Script
Storyboard
Recce and risk
assessment
Call sheet and
shooting schedule
Equipment booking
Consent forms
Props
Production
Filming
Logging
Review
Post – production
Shot selection and
prep
Rough cut
Final edit
Export
Submission
17. Equipment list
An example list of some of the equipment we will use to shoot the clips
■ Canon 700D
■ 50MM Lens
■ Tripod
■ Battery
■ SD Card
■ Directional Mic (with deadcat) forVOX pops
■ Condenser Mic forV.O.
Linda asked us a very important question when we sat down with her (what does CM mean to us?) – and we replied saying we don’t exactly know so we also need it to have a social impact on ourselves by exploring changemaker and improving our own skillset
