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Scaling culture as you expand regionally

A look at how theAsianparent.com scaled culture as we expanded across Asia.

Scaling culture as you expand regionally

  1. Scaling culture theAsianparent Case Study
  2.               1- About 2- Culture – what, why? 3- How we built culture 4- CEOs Job Agenda
  3. About 1
  4. About us Content, Community platform for parent in Asia Over 6.5 million users monthly Vision is to be a mum’s best friend
  5. Early days • Set up end 2009 • 5 employees by end 2010 • Boot strapped • 1 country            
  6. Holy cow! • Took my first vacation a year later • Team resigned when I was on holidays! • Cried buckets – tried to figure out what happened • Siloed culture, barriers to collaboration • Picked myself up and decided to focus on HR and Culture
  7. Now • 65 Full-timers, 20 part- timers as of beginning 2015 • 4 countries • Voted world’s most democratic workplace • Attrition rate is down • Most colleagues stay for a minimum of 3 years    
  8. Culture – What, why? 2
  9. What is culture?   The behaviours, beliefs, values, & symbols that a group of people accept, generally without thinking Passed along by communication & imitation        
  10. The best investment Often, doesn’t cost a dime! Fosters innovation, finds talent in unexpected places, empowers employees at all levels Increases overall happiness Happiness increases productivity by up to 31%, Sales by 37% and creativity by 3 xs – HBR
  11. How we build culture 3
  12. 5 simple steps               Hire right Communicate Employee Perks Team Bonding Managing across cultures
  13.   Hire right   • Don’t just focus on personality, but also on skillsets • Interview aggressively with those skillsets in mind • Once hired, on board well (Orientation, understand company culture, values, ensure they understand their job, set OKRs)         Analy'cal   Wri'ng   Edi'ng   SEO   Tech   Management   Skills   Integrity     Direct     Tenacity   Editorial  Strategist  Skillset   Analy'cal   Wri'ng   SEO   Integrity   Tenacity   Amanda’s  Skillset  
  14.   Communicate • Daily stand-ups • Internal chat on FB groups, Line and Slack • Weekly all hands meetings combined with team lunch • Weekly PPFs • CEO has coffee daily with 1 random employee  
  15.   Standardized employee perks • New hire swag (Namecards, Mugs, tote bags, tshirts) • Free lunches across countries • Insurance • Equal number of public holidays • Helps them feel they are Ticklers first and everything else second  
  16.   Team bonding Yearly retreats (based on departments) • Monthly outings – movies, dinners, drinks, sports, etc • All festivals all celebrated across offices          
  17.   Managing interculturally   Each department has a Head who is incharge of various local teams. Head of Editorial sits in Philippines Head of Marketing sits in Singapore Head of Analytics sits in India Forces collaboration intercompany and understanding of various cultures  
  18.   My job as CEO Values of company vs Values of CEO “Recruiting, developing, and managing my amazing team across #Asia.”            
  19.                 Thank you

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