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5 (Ridiculously) Simple Steps to Creating Your Employment Brand | CAREEREALISM

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Published in: Recruiting & HR, Marketing
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5 (Ridiculously) Simple Steps to Creating Your Employment Brand | CAREEREALISM

  1. SIMPLE SPS ‘To(‘wam’Your HIIDIOVHIBIII Biflllll
  2. EEF~{TEfi-. Ll3i~/ l J ‘F K __i V ' ’ J - J Dorm 9U. rouiriclar CEO l ZAx. ,,F<‘. . u . . . M9ir . l . $4.. fl. Y. rf I’ . ' ' ' l’mu
  3. Ah-ha Moment ego; Teach job seekers to be “businesses-of-one“ & we can help both sides work better together.
  4. CAREEREAHSM ~ Founded in 2009 ~ Tagline: Every Job Is Temporary ~ 1Nl+ “Sophisticated” Job Seekers/ Month ~ Free Advice From Proven Career Experts
  5. Ah-ha Moment -Local Talent wants to partner “with” a company. not work “for” one. tie. no gotdlen handlcurtstl
  6. Ah-ha Moment —; —ooc; — If talent needs a personal brand. companies need an employment brand
  7. l )/ . /i/ ,i rill Jr)’ it y ill {iii} if V / fl 15 yr / . 3 JV/ i ll} / / ,
  8. ll| :T‘: l I MI ~ Introduce concept - Educate industry j - Increase adoption mill
  9. l it ~ . : e sult: Companies Claimed Their Employment Brand Real Estate 6/’ Wm. F » ii ’ '—‘ « ~‘— 5 ' A ‘gm yr’ ‘ I» 4.‘
  10. .%. ”.w. W. i . _ . s. _ 4.. . i . .. . _ _ I 1 . . _ . .. . I. _. .. Store
  11. _ll| i‘Ti : l I Ell Problem: Job Seekers Now Expect More _“Il t
  12. (~. THE Wlillflfltlis / ‘ / ii ii
  13. Step 1: Identify Your Vital Stats
  14. Company Vibi it eg an " UU YT n. .?. .L lrljtlt POLISHED TECH”: - iiiii nnnnn ll “. ~// / / / / / El= '="F5'F—v§
  15. 7 7.». 5. . .¢. . : .‘s: ."' rw 3 v. -._, _ 3. 7
  16. Size Small Medium Large olfit ll T %ll. ifi(l‘l it til til i‘ ii i 1-50 51-500 501+ c / // / / l l °lI’iliii. ".i' iii, Hiii’1 HH Ililliiiii
  17. Step 2: Define Your Core Traits
  18. Leadership Style ~ X/ |rio"s driving the bus? - How does management lead?
  19. Values eliets it What rules guide the company? i What truths do you hold dear? ‘+/ u// /// /iix~ “~l H lii i . 1'. I . H.H H H H H I H ii iii:
  20. Employee Attributes - who will i rub shoulders with? - What type or community will t be a part or?
  21. WOW Factor - What do you ‘geek out” on? - What makes employees proud to work there?
  22. ii J What's your idea of a good time? Jgigm Fun Factor l J How do you nurture team chemistry? 1*/ T// /// /ll~* iHHHHIHHHHHHlHHHH
  23. Step 3: Get 3rd Party Credibility
  24. Articles J Outline your strategy J Tell stories to validate your brand
  25. Video J Show us your vital stats J Exemplify your core characteristics
  26. Step 4: Optimize Job Descriptions
  27. iH'1.i‘riT'ii'*. ‘I*I~ : :|TlrtH. H H H»; i= :H Personify Each Role J Career Decoder = 8 X/ orkplace Personas W9 Mentor Researcher Warrior superconnecizor Educator Builder Optimizer Visionary / O / / / / rt “<: J‘Jx‘*
  28. Step 5: Post & Re-post
  29. .}; ;'. Content Can Be Recycled! i. J J Post during peak times J Change up your commentary ‘J/ .// /// iiiix~ 7! H Hi i .1'. I HH H H H H I H ii iii:
  30. Your Next Step Looking for 50 Companies That Want To Partner With Us (For Free)
  31. Win= Win Partnership J Quality Employment Branding For You J Job Seeker Traffic For Us
  32. ._y'-i"J » Apply Today (Be Thorough! ) i. T J Looking for all shapes & sizes ‘ J Tell us how you‘ll promote the content J Share why you really need this! ‘ / // / / i i 1*lHliii. ".I . H_HHHHH IH| iiii‘i.
  33. QUESTIONS?
  34. Tha You ' U "' waiiingi Contact Us: support(a)careerealism. com careerealism. com/ employer -brand

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